Email “FROM” Lines vs. “SUBJECT” Lines
I’ve surveyed thousands of my students about my findings in this post, so please read it carefully.
Here’s the heart of the matter: Whenever you send an email message to your list, to your friends or colleagues, they privately ask themselves these 2 critical questions before taking further action:
1) WHO is this email from?
2) WHAT is this email about?
Test this premise with yourself. The next time you’re about to open-up and read email messages from your Inbox, what question(s) do you privately ask yourself before grabbing your mouse, clicking and reading them?
If you’re like most people I’ve surveyed, the answers are: WHO? and WHAT?
The WHO Question: Answering the WHO? question is easy because it involves the FROM LINE of your email messages. I recommend that your FROM LINE never changes. Here’s what mine looks like:
~ Alex Mandossian ~
Specifically, I put a tilda (“~”), then a space, then my first name, then a another space then my last name, then another space, then a second tilda.
That’s it.
I never change my (more…)
Refer this blog post to a friend or colleague…
New Equation of “Personalized” Accountability
What makes good entrepreneurs great is accountability.
Accountability to their business, to their teams, to their vendors, to their families and to themselves. Accountable entrepreneurs are leaders. They don’t get in the habit of making excuses.
And above all, they have a burning desire and willingness to accept responsibilities with a “beginner’s mind” and do whatever it takes to get the job done.
Accountable entrepreneurs assume nothing and question everything. They’re fearless “truth-seekers” and chase advice from practically everyone around them – their colleagues, their team members, their customers and most importantly, their personal “Accountability Partners.”
Does this sound like someone you know so far?
If it does, then at this moment you have an opportunity of a lifetime to seek out one Accountability Partner or “AP” who’s life you can change and who will change your life, by simply meeting once a week, 52 weeks a year.
Accountability Partnerships (APs) are (more…)
Refer this blog post to a friend or colleague…
Virtual + Physical = Massive Marketing Reach
This is a true story. On Friday, April 3rd, I was invited to participate as a faculty member for the Ultimate Business Mastery Summit in Las Vegas, NV (March 31st – April 4th) hosted by Tony Robbins and Chet Holmes. The event is SOLD OUT.
Unfortunately, I had a schedule conflict with my good friends at Early To Rise because I was asked to Emcee their Profits in Paradise workshop at the Peabody Hotel in Orlando, which is also sold out.
Suddenly, it hit me – why can’t I teach at both events?
Even thought I’m committed to ETR, I could still teach at the UBMS in Las Vegas through a Webcast from my hotel room and invite TeleWebcast listeners like you to get access to the same 60-minute, Internet Optimization training.
And that’s exactly what I’m doing after getting permission from the team at UBMS … and I do hope you participate and invite your friends and colleagues.
Want To Participate? Visit www.OptimizationMastery.com to get private TeleWebcast access on Friday night at 5pm Pacific / 8pm Eastern for $20 and you may even invite one friend or business colleague to the training at no extra fee.
KEY POINT: Remember to use your VIP Discount Code – AM3964 – to save $79 off the $99 tuition everybody will pay who don’t read this blog post.
But that’s not all … (more…)
Refer this blog post to a friend or colleague…
What Makes Good Trusted Advisors Great?
We are no longer in the Information Age. We are at dawn of the Recommendation Age and what Entrepreneurial CEOs need most these days are trusted advisors.
And if you want to become the most recommended (and wealthiest) trusted advisor on your topic of expertise, then I encourage you to adopt the Thought Leadership (TL) Mindset.
As soon as Jay Abraham decided to adopt his TL Mindset, he quickly became the world’s highest paid marketing consultant … almost overnight!
I can’t guarantee that you’ll achieve the same revenue or status results that Jay has enjoyed over the past 30 years, but I can guarantee to educate you to make an intelligent decision on which TL Mindset is ideal for you.
The TL Mindset I discovered about myself was my unique ability to conduct Teleseminar expert interviews back in 2002. Since then I have been acknowledged by my colleagues, friends, mentors and students as “The Larry King of Teleseminars.”
I am now a trusted advisor for many of the world’s greatest Thought Leaders within the Human Potential Movement.
Now it wasn’t easy to get leaders such as (more…)
Refer this blog post to a friend or colleague…
The “BIG IDEA” Whose Time Has Come
Impossibility only defines a task’s degree of difficulty. Do you believe in that premise? I know I do …
The truth is, I only look for strategic alliance partners who believe that difficult tasks can be done immediately and seemingly impossible tasks take a little longer ;-)
The VSU Story: In the Spring of 2008, a strategic alliance partner of mine, who also shares the impossiblity premise above, chose me to help her execute a BIG IDEA. It was truly an idea “whose time had come” and one we had both independently thought about many years earlier.
The BIG IDEA was to find and secure a new and sustainable distance learning channel to teach micro- entrepreneurs (0 – 10 employees) how to boost their productivity and profits with practical, duplicable and low-cost tactics that are easy-to-implement regardless of economic conditions.
Deb Shaw is that strategic alliance partner and co-founder of VSU. For her, the BIG IDEA meant to democratize business intelligence and make marketing best practices available to all entrepreneurs … without having any bias to their ethnicity, creed or socio-economic status.
For me, the BIG IDEA meant (more…)
Refer this blog post to a friend or colleague…
“Outer Circle Marketing” Target Exposed
Picture yourself with a bow and quiver full of arrows. You aim at one of the five circles or rings on your target that graduate inward from WHITE to BLACK to BLUE to RED and finally, YELLOW.
The biggest outer circle is WHITE and directly surrounds the smaller BLACK ring closer to the middle. (Please refer to the picture to the left to see the five colored rings).
The BLACK circle surrounds a smaller BLUE circle, which in turn, surrounds an even smaller RED circle. That RED circle surrounds the fifth circle which is YELLOW and in the center of the target known as the “bull’s-eye.”
Why am I telling you this?
I’m telling you this because it is a useful analogy of how your prospects take aim at your marketing offers, whether they want to become first-time customers or multi-buyers.
The way I see it, the WHITE outermost ring represents your “get-to-know-you” offer such as a free Teleseminar, eBook, audio eCourse or video.
This is your opt-in email offer. To continue the analogy, it is that defining moment when a new prospect has successfully hit your target by aiming and shooting their imaginary arrow at your outermost WHITE circle.
“Outer Circle Marketing” is Time-Tested: Please realize that what I’m talking about here is not just another clever marketing analogy that’s untested. It is tested and it is time-proven.
OCM = “Outer Circle Marketing” and that’s also the formal name I’ve given to this new breakthrough strategy. If you want to experience it first hand, join my AskAlexToday Teleseminars scheduled on the first Thursday of each month.
I’ve utilized OCM for the past 2 years with (more…)
Refer this blog post to a friend or colleague…
Rediscover The 100-Year Old AIDA Formula
Pop Quiz: Of the many advertising formulas around, which one has been time-proven for over 100 years and involves only 4 simple steps?
Answer: The A-I-D-A Formula.
The 4 steps are simple to remember: First, you grab your prospect’s Attention (A) about your offer. Second, you elicit their Interest (I) about your offer.
Third, you amplify their Desire (D) to purchase your offer. And fourth, you influence them to take Action (A) and descriminate in your favor with their wallet.
Here’s a quick recap for your review:
A = Attention
I = Interest
D = Desire
A = Action
Easy right? Not exactly. My experience with the time-honored AIDA Formula is that it’s simple to learn, but not easy to implement.
Over the years, I’ve observed dozens of veteran marketers (more…)
Refer this blog post to a friend or colleague…
Discover the Learning Power of “Content Diving”
I often enjoy cold pizza the “morning after” more than the piping hot version the night before :-)
What does the joy of devouring day-old pizza have to do with your info marketing content or your success as an entrepreneurial CEO?
Two things, actually …
1) Principle centered content never gets stale, it only gets better with age.
You can return to it again and again to see it with new eyes on YouTube, hear it with a new ears on a Teleseminar or visualize it with a new mind when reading a blog post like this one
2) Deep diving into familiar content doesn’t breed contempt, it breeds more success!
As a student, your one and only path to mastering anything I teach you is through the path of familiarity.
If you are an info marketer, the only way (more…)
Refer this blog post to a friend or colleague…
Here’s Why “Progress” Exceeds “Perfection”
In this video I argue why “Sloppy success is always better than perfect mediocrity.” Wouldn’t you agree?
Dan Sullivan of Strategic Coach often says: “Choose progress, not perfection.” I encourage you to take Dan’s advice (in the New Year) and watch my video (below), so you too can become more productive faster, better and with less effort.
Watch this video and then please post your comment.
What To Do Now: Think of ONE project you’ve wanted to start – or finish – during the past year, but your perfectionism has crippled and even paralyzed your progress.
Whenever you find yourself paralyzed in a perfectionist moment, remind yourself why “Sloppy success is better than perfect mediocrity.
Here’s what I have written on my PC’s screen saver that assists me to blasts through my perfectionist moments … it’s a declarative quote I once heard from Tony Robbins: ”If I can’t, I must.”
How Your “Actionizer” Can Change Behavior
Read those six words again and again because they’re indelibly etched in your mind, you’ll dramatically improve the results of your presentations.
The key element to “monetizing” your marketing an “Actionizer.” A high value, dramatic action device that inspires, motivates and influences your audience to take physical action.
The $100 poker chip (above) was the “Actionizer” I tested at my Teleseminar Secrets Reunion on March 7th, 2009.
It changed behavior to get people to say “Yes” to the DoublingIncomeSecrets 5-Module Bookinar Series in less than 59 seconds. If you were there see if you can spot yourself. Click the video to see it now.:
Key Point: Before you design any presentation curriculum, it’s important that you write down these 3 verbs:
Think (“mind”) <—— Feel (“heart”) <—— Do (“body”)
Then ask yourself these 3 critical questions: (more…)
Refer this blog post to a friend or colleague…
Facebook Twitter StumbleUpon Email