I’ve surveyed thousands of my students about my findings in this post, so please read it carefully.
Here’s the heart of the matter: Whenever you send an email message to your list, to your friends or colleagues, they privately ask themselves these 2 critical questions before taking further action:
1) WHO is this email from?
2) WHAT is this email about?
Test this premise with yourself. The next time you’re about to open-up and read email messages from your Inbox, what question(s) do you privately ask yourself before grabbing your mouse, clicking and reading them?
If you’re like most people I’ve surveyed, the answers are: WHO? and WHAT?
The WHO Question: Answering the WHO? question is easy because it involves the FROM LINE of your email messages. I recommend that your FROM LINE never changes. Here’s what mine looks like:
~ Alex Mandossian ~
Specifically, I put a tilda (“~”), then a space, then my first name, then a another space then my last name, then another space, then a second tilda.
That’s it.
I never change my [Read more...]
What makes good entrepreneurs great is accountability.
This is a true story. On Friday, April 3rd, I was invited to participate as a faculty member for the 
We are no longer in the Information Age. We are at dawn of the Recommendation Age and what Entrepreneurial CEOs need most these days are trusted advisors.
How Your “Actionizer” Can Change Behavior
Read those six words again and again because they’re indelibly etched in your mind, you’ll dramatically improve the results of your presentations.
The key element to “monetizing” your marketing an “Actionizer.” A high value, dramatic action device that inspires, motivates and influences your audience to take physical action.
The $100 poker chip (above) was the “Actionizer” I tested at my Teleseminar Secrets Reunion on March 7th, 2009.
It changed behavior to get people to say “Yes” to the DoublingIncomeSecrets 5-Module Bookinar Series in less than 59 seconds. If you were there see if you can spot yourself. Click the video to see it now.:
[youtube:http://www.youtube.com/watch?v=3DnuzZ_fu_E&autoplay=0 320 240]
Key Point: Before you design any presentation curriculum, it’s important that you write down these 3 verbs:
Think (“mind”) <—— Feel (“heart”) <—— Do (“body”)
Then ask yourself these 3 critical questions: [Read more...]