“Improver” or “Inventor” in Your Business?
By Alex Mandossian on July 3, 2008
“Never invent, always improve.”![]()
This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.
The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.
Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”
Here’s one example: Nikola Tesla invented the modern alternating current electric power (AC) systems. Thomas Edison improved it. Telsa died broke. Edison died a millionaire.
Here’s another: Charles Haanel is the true (more…)



When you want to tap into the power of “connecting” with your friends or business colleagues, remember it’s not who you know … it’s WHO KNOWS YOU that counts most.
RECOMMENDED: I just watched a 20-minute video created by a friend of mine who has the initials: “F.K.” 

