“Never invent, always improve.”

This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.

Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”

Here’s one example: Nikola Tesla invented the modern alternating current electric power (AC) systems. Thomas Edison improved it. Telsa died broke. Edison died a millionaire.

Here’s another: Charles Haanel is the true (more…)

Okay, so maybe this isn’t an Aesop Fable, but I do hope you enjoy the message because it applies to Entrepreneurial CEOs under any economic conditions - upswings or downswings.

Visit www.TheDonkeyStory.com and feel free to pass it on to your friends, colleagues or even loved-ones.

The Morale: “Shake it off and take a step up…” :-)

Watch Now:

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November 20th, 2002 was an important day for me.

On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live “physical” book signing. I was shocked when I discovered that they only sold a few hundred books. I knew there had to be a better way.

The better way to sell books or info products is a Virtual Book Tour … which has been the topic of this video blog and my 4-module series.

Since 2002, I’ve conducted nearly a hundred Virtual Book Tours (”VBTs”). And today, I charge almost $5K to interview authors (for 60 minutes) and mail my online list on their behalf.

If you’re reading this before June 5th at 6pm Pacific (9pm Eastern), that evening I’m hosting a live Preview Call for my VBT teleseries and I want you to attend.

If you register before the dealine, you’ll save $79 on your tuition as a result of reading this blog post with this Discount Code: gabe1025.

Click here to get the full story if you missed the deadline.

Watch Now:

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The single most overlooked info marketing strategy is “repurposing.”

No other strategy offers authors and Infopreneurs so much leverage to accelerate the productivity of your info marketing business.  You can get the full story on my 2-hour VBT Preview Call.

Watch the video above in its entirety and make certain you pull-down the 21 Repurposing Tips PDF Report I give you online access to at the end.  Your candid comments below will be most appreciated :-)

Listen Now:

 Standard Podcast [5:30m]: Play Now | Play in Popup | Download

If you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms.

By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon.

But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas.

Resource: www.AlexMandossianToday.com/glossary

Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts.

When you want to tap into the power of “connecting” with your friends or business colleagues, remember it’s not who you know … it’s WHO KNOWS YOU that counts most.

Consider the implications of ”Metcalfe’s Law“. I won’t go into the formula (you can read about it at Wikipedia), but I will tell you it all started with telephone networks. Then it went into fax networks. Then to operating systems. And then the Internet. 

Today, all the hype is about ”social networking” sites, right?

Side Note: In 1843, a Scottish mechanic named (more…)

Listen Now:

 Fair JV Split [5:55m]: Play Now | Play in Popup | Download

If you’re an information marketer who seeks winning JV deals … then I want you to consider any JV partner’s point of view before your own.

“Joint Venture” partners in the Internet marketing or info publishing niches typically don’t consider the ordinary expenses required to fuel a business.

That’s why so many JV deals in these two niches are structured poorly.  But when you responsibly structure a solid JV deal, your partnerships will last longer and you’ll make a lot more money! 

Resource: www.AlexMandossianToday.com/JVsplit <– PDF Summary

Glossary: “JV” stands for “Joint Venture,” which is an entity formed between two or more parties to undertake business together. The parties “fund” the project and share the revenues/expenses.

(See Wikipedia definition for “Joint Venture” vs. “Strategic Alliance”)
 

Listen Now:

 Wed Minute - Help Wanted [5:56m]: Play Now | Play in Popup | Download

If you’re an Entrepreneurial CEO who places “Help Wanted” ads outside of your marketing database, you’re making a big mistake.

You’ll find better qualified and more enthusiastic job applicants who are in your current prospect or customer list. Your prospects and customers already know, like you and trust you … so why not ask them first?

(The resource below is a PDF document that is an actual “Help Wanted” ad I recently posted to my Teleseminar Secrets list)

The Resource: www.ClickBankSalesMgrWanted.com

Glossary: The “negative qualifier” is typically utilized in“help wanted” ads that focus on personality or character traits that are *not* wanted, followed by specifically identifying traits that *are* wanted.

On March 1st at the LAX Westin I’ll be revealing my Virtual Book Tour Secrets^TM on stage at Mark Victor Hansen’s Mega Book Marketing University.

Click here if you can meet me in Los Angeles because I’ve made special arrangements with Mark to mail you a $300 rebate check after the event is over … if and only if you attend with my special page: www.AccessToMega.com

The first 12 people who take advantage of this opportunity with will also get private access to participate in a “behind-closed-doors” Master Mind session on Friday night (February 29th).

Also at this Mega Book Marketing University (Feb. 29th, March 1st and 2nd) are many of the world’s top publishers, agents, authors and speakers such as: (more…)

RECOMMENDED: I just watched a 20-minute video created by a friend of mine who has the initials: “F.K.” 

If you′re reading this now, I want you to watch it and then come back to this post and tell me what you think. 

Click here to watch my friend′s video now.  It takes just 20 minutes out of your day, but the marketing secrets my friend reveals may accelerate your business growth, sales and profits for a lifetime.

I rarely make any recommendations on my blog, but F.K.′s system is unique and different because (more…)