The “Donkey In The Farmer’s Well” Parable
By Alex Mandossian on June 8, 2008

donkey-in-well.jpgOkay, so maybe this isn’t an Aesop Fable, but I do hope you enjoy the message because it applies to Entrepreneurial CEOs under any economic conditions - upswings or downswings.

Visit www.TheDonkeyStory.com and feel free to pass it on to your friends, colleagues or even loved-ones.

The Morale: “Shake it off and take a step up…” :-)

Who Knows You? (The Power of “Connecting”)
By Alex Mandossian on May 15, 2008

19145686.jpgWhen you want to tap into the power of “connecting” with your friends or business colleagues, remember it’s not who you know … it’s WHO KNOWS YOU that counts most.

Consider the implications of ”Metcalfe’s Law“. I won’t go into the formula (you can read about it at Wikipedia), but I will tell you it all started with telephone networks. Then it went into fax networks. Then to operating systems. And then the Internet. 

Today, all the hype is about ”social networking” sites, right?

Side Note: In 1843, a Scottish mechanic named (more…)

The Leveraging Power of VBTs
By Alex Mandossian on May 7, 2008

Listen Now:


icon for podpress  Standard Podcast [5:27m]: Play Now | Play in Popup | Download

Happy For No Reason Book CoverIf you’re an author or infopreneur who wants to sell more books (or info products) without having to travel to bookstores or speak at seminars, then the “Virtual Book Tour” is your passport to wealth.

Many best-selling authors still travel from bookstore to bookstore during the promotional launch of their new books.

Yet they these same info marketers can capture more publicity and broaden promotional reach through the repurposing power VBTs. 

Check out the resource below to get private access to a national best-selling author who decided that a Virtual Book Tour was a faster, easier and better way to promote her book.

Resource: www.HappyForNoReasonNow.com 

Glossary: A “Virtual Book Tour” is a live or pre-recorded teleseminar during which authors explain their books once, instead of traveling to dozens book stores.

Anatomy of a Winning JV Financial Deal
By Alex Mandossian on April 24, 2008

Listen Now:


icon for podpress  Fair JV Split [5:55m]: Play Now | Play in Popup | Download

tiedhands_110If you’re an information marketer who seeks winning JV deals … then I want you to consider any JV partner’s point of view before your own.

“Joint Venture” partners in the Internet marketing or info publishing niches typically don’t consider the ordinary expenses required to fuel a business.

That’s why so many JV deals in these two niches are structured poorly.  But when you responsibly structure a solid JV deal, your partnerships will last longer and you’ll make a lot more money! 

Resource: www.AlexMandossianToday.com/JVsplit <– PDF Summary

Glossary: “JV” stands for “Joint Venture,” which is an entity formed between two or more parties to undertake business together. The parties “fund” the project and share the revenues/expenses.

(See Wikipedia definition for “Joint Venture” vs. “Strategic Alliance”)
 

Private Access to Podcast Secrets Preview Call
By Alex Mandossian on March 27, 2008

mp3player_110.jpgIf you’re an author, information marketer, independent professional or Entrepreneurial CEO (and you’re reading this blog post before April 2nd), you can get live access to $99 webcast training and still SAVE $79 on the $99 tuition.

Click here if you’re in a hurry to read and listen to the full story.

Here’s my promise: At the end of this 2-hour live tele-training (April 2nd at 6pm PDT/9pm EDT), you’ll discover how Podcasting can not only “recession-proof” your business, but also be your fastest, easiest, most economical marketing method that boosts sales and profits WITHOUT spending a penny more on advertising costs. 

My colleague Paul Colligan has also created a superb 10-page Action Guide you can download instantly (PDF printout) as soon as your $20 registration is confirmed.

Click here to get the full story and remember to utilize the VIP Discount Code (below) because it will SAVE you $79 on the $99 normal tuition.

Your VIP Discount Code is: PC916

Key Point: You may invite one friend or colleague back to this blog so they too can take advantage of the VIP Discount.  Just make certain you dial-in 7 minutes early to introduce yourself during the live call.

I hope our paths cross again on the live tele-training.

Why Work “Environments” Influence Productivity
By Alex Mandossian on January 30, 2008

Listen Now:


icon for podpress  Wed Minute - Alex Workspace [10:04m]: Play Now | Play in Popup | Download

Desk with newspaperIf you want to develop a workspace that supports your goals and inspires higher levels of productivity start by removing the clutter and adding more meaningful “mental anchors” to your work environment.

Most entrepreneurial CEOs give little thought to how much a “workspace” can determine their personal productivity. But once you decide to construct a work environment that mentally “anchors” you in a positive way, you will start getting more done, faster, better and with less human effort.

Resource: www.AlexWorkSpace.com

Glossary: The “mental anchoring” of your workspace can have a powerful impact on your personal productivity by conditioning you to more supportive emotional states with visual triggers (like Pavlov did with auditory triggers linking food with the sound of a bell).

Discover “The MacGuffin” In Your Business
By Alex Mandossian on January 2, 2008

Listen Now:


icon for podpress  Wed Minute - Discover the MacGuffin [4:23m]: Play Now | Play in Popup | Download

Dart in center of dart boardIf you want to inspire your prospects and customers to reach their goals and dreams faster, start developing a “MacGuffin” for your business.

Most entrepreneurs ignore the theatrical plot devices that film makers utilize to suspend their audience’s attention.
 
Entrepreneurs can create more suspense and intrigue (and less boredom) with their customers utilizing “The MacGuffin.”

Resource: www.MacGuffinExplained.com

Glossary: “The MacGuffin” is the key driving force and the central object every character is concerned with in an action-thriller plot.

Don’t Miss the Deadline
By Alex Mandossian on December 7, 2007

Get Registered Now For Teleseminar Secrets

Please watch this YouTube video message you see below.  It will take just 1 minute, 28 seconds out of your day, but what you’ll discover after you follow my simple directions may last you a lifetime!

You need to a flashplayer enabled browser to view this YouTube video

Teleseminars Secrets “Preview Call” Access
By Alex Mandossian on December 3, 2007

Santa on a cell phoneIf you want to learn the time-proven ways to double your income and triple your time-off then I encourage you to participate in my live two hour Teleseminar training.

To SAVE $79 on your $99 tuition, please utilize the VIP Resource link below:

Resource:  www.ExplodingTeleseminars.com

Teleseminars help you sell and promote information products, software, services, consumer products or (more…)

Teleseminar Secrets Tip # 3
By Alex Mandossian on November 20, 2007

FAQ: In a Preview Call, what’s critical to include and exclude to maintain value and not give away too much.

Answer: Please see the video below.

You need to a flashplayer enabled browser to view this YouTube video

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