Rediscover The 100-Year Old AIDA Formula
Pop Quiz: Of the many advertising formulas around, which one has been time-proven for over 100 years and involves only 4 simple steps?
Answer: The A-I-D-A Formula.
The 4 steps are simple to remember: First, you grab your prospect’s Attention (A) about your offer. Second, you elicit their Interest (I) about your offer.
Third, you amplify their Desire (D) to purchase your offer. And fourth, you influence them to take Action (A) and descriminate in your favor with their wallet.
Here’s a quick recap for your review:
A = Attention
I = Interest
D = Desire
A = Action
Easy right? Not exactly. My experience with the time-honored AIDA Formula is that it’s simple to learn, but not easy to implement.
Over the years, I’ve observed dozens of veteran marketers (more…)
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“Bookinars” Sell Books Faster and Easier
I have spectacular news if you’re an author or infopreneur.
You now have the opportunity to experience the fastest, easiest and most economical way to sell truckloads of your books and info products – even if you’re self-published – without spending a single penny more on advertising or promotional costs.
Sound like a pipe dream? Hardly. In fact, I’m cordially inviting you – on this post – to experience this new marketing breakthrough I’m talking about during 4 weekly 90-minute tele-gatherings.
Your total investment for private phone access is to get ONE book available right now on Amazon, Barnes & Noble and Borders.
The book itself will be your Action Guide for each of the four tele-gatherings and its title is The Secret Code of Success written by my friend, Noah St. John.
I’ll tell you more about the (more…)
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Teleseminars + Twitter = BIG PROFITS
A year ago, Twitter was not as influencial as it is today … it amazes me how “tweets” drive so much B2B traffic. Who knew?
Click here to see what I’m talking about.
For the past 5 years, 1/5th of my income comes in during a 5-day period. Hey, I’m not complaining, but I’d prefer to “syndicate” my business revenue a little more in 2009.
If you’d like to listen to what a six-figure Teleseminar sounds like, the please visit this interesting web site now: www.ExplodingTeleseminars.com … you’ll get access to the “Big Call” for life!
Make sure you utilize VIP Discount Code: AM3964 so you can slash $79 from the normal $99 tuition.
If you’re reading this after December 4th, then visit my Teleseminar Secrets Blog for time-proven tips to sell more products and services faster, better and with less human effort.
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The 3 “Marketing Paradoxes” Explained (Part 2)
In Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:
“You can’t get adequate distribution of a product until you’ve proven it can sell; but, you can’t prove a product can sell until you’ve gotten adequate distribution in the market.”
The second Marketing Paradox I want to delineate here is what’s known as the Paradox of Choice.
In fact, it’s the actual title of a ground-breaking book that belongs in every marketing library called, The Paradox of Choice – Why More Is Less by best-selling author and social psychologist, Barry Schwartz.
Paradox #2: The Paradox of Choice
I define this paradox from a marketer’s perspective as: (more…)
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The $2.7 Million Giveaway (Recorded Live)
For the past 21 months, I’ve been looking into how I might assist Entrepreneurial CEOs in North America to transform their business dreams into reality … faster, better and with less effort.
On October 3rd at 10am Pacific / 1pm Eastern, my co-founding partner of SmartStartGiving, Linda Lopeke, and I recorded our first of three Teleseminars to launch the “Mandossian $2.7 million giveaway.”
Click here if you missed this history-making Teleseminar and remember to visit SmartStartGiving.org so you can read about our first of three rounds of winners.
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The “Decoy” Pricing Model
According to Wikipedia, the “decoy effect” (also known as the ”asymmetric dominance effect”) is the phenomenon whereby consumers change their preference between two options when also presented with a third option that is asymmetrically dominated.”
In plainer language, here’s the way decoys are utilized daily during consumer experiences.
Scenario 1: You order a medium-size Pepsi at the movies for $2.75 and the person behind the counter asks, “Would you like a large for just 25 cents more?” You say, “Yes”… that’s the decoy effect.
Scenario 2: You’re sitting at the bar in an airport terminal waiting for your plane to board. As soon as you order your $7 cocktail, the bartender smiles and says, “Want a double-shot for just $2 more?” You say, “Yes”… that’s the decoy effect.
I have no idea what your consumer response would be in similar circumstances, but I do know from my own experience (more…)
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QUICK TIP: Automatically Syndicates Your Content
If you publish a blog or a website, the ShareThis plug-in (WordPress, Blogger, TypePad and websites) instantly boosts your content distribution!
Its quick, easy and almost automatic syndication for web publishers … and best of all, all you need is one clutter-free tracking button.
(See it at the lower-left corner of this post?)
Because it’s becoming more and more difficult to keep up with the growing number social media communities the ShareThis plug-in lets you instantly access all of your profiles, friends, and contacts for easy sharing and updating.
Give it a test-drive as a reader of this post and if you like the experience, plug-it into your blogs and other websites as an online publisher. You and your website visitors will be glad you did.
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Discover the Power of “Soft Squeeze” Pages
If you want to catapult your “pass-it-on” value of your free event marketing teleseminars … then it pays to consider the prospecting power of soft squeeze pages.
Most event marketers utilize the forced opt-in (“hard squeeze”) registration method to maximize list building efforts for their teleseminar events
Yet, the soft squeeze page is a fast, easy and counter-intuitive way to increase the size of your prospect list because you give the option of sampling your info product before requesting an email address. This marketing secret is particularly effective with attracting more highly-targeted Affiliate Partner traffic.
Resource: www.FirstPassItOn.com
Glossary: A “soft squeeze” page is an optional “opt-in” form best utilized as an “auto-reminder” request when promoting your free teleseminar, tele-webcast or any other “recorded live” event marketing campaign.
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Learn To “Leverage” Your Marketing Productivity
If you want to accelerate your professional productivity (maximum results in minimum time), then you must discover the secret to “virtualizing your physical enterprise.”
The best way to “virtualize” is simply to “leverage” human activities and replace them with “robotic” or “automated” activities.
Leverage here is defined as maximum productivity with minimum effort). A great example of how one best-selling author replaced “human” effort with leveraged automation is Jack Canfield with The Success Principles.
Jack and Mark Victor Hansen have sold over 100 million Chicken Soup books over the years uti lizing the “human” effort of physical promotion and book tours. Yet, one ”Virtual Book Tour” can sell more than 20 bookstore visits!
Resource: www.ReadTheBigWhiteBook.com
Glossary: “Virtualization” is the process of transforming redundant “human” multi-effort activities into single effort “virtual” results such as replacing many “physical” book tours with one Virtual Book Tour.
Got “Affiliate Signup” Access On Your Blog?
I published that button a week ago (as an experiment) to test if I’d get a “passive” spike in attracting new Affiliate Partners and so far, I’ve doubled my daily Affiliate sign-up rate.
Even if this “doubling” effect doesn’t continue, “shame on me” for not adding that button to my blog sooner!
How about you? Do you have an affiliate program? Do you have a blog?
If you answered “YES” to both questions, then I encourage you to ask yourself this question before you put your Affiliate sign-up button on your blog:
“Do I want my Affiliate Program to be ‘closed’ or ‘open’?”
A “closed” program is typically only available to Affiliates who have also purchased one of your offers. An “open” program is available to anyone who is in good standing with you and wants to promote your offers.
For the first 8 years of my online marketing experience, I had a “closed” affiliate program. But it is now “open” as a result of wanting to build-out the AskAlexToday “outer circle” calls held on the first Thursday of each month.
Turning Pro: The difference between an “amateur” and a “professional” is $1. The moment you make your first dollar, you’ve turned “pro” from my point of view.
Since my goal to get you to “turn Pro” as fast as possible, I’ll (more…)
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