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If you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms.

By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon.

But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas.

Resource: www.AlexMandossianToday.com/glossary

Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts.

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If you’re an author or infopreneur who wants to sell more books (or info products) without having to travel to bookstores or speak at seminars, then the “Virtual Book Tour” is your passport to wealth.

Many best-selling authors still travel from bookstore to bookstore during the promotional launch of their new books.

Yet they these same info marketers can capture more publicity and broaden promotional reach through the repurposing power VBTs. 

Check out the resource below to get private access to a national best-selling author who decided that a Virtual Book Tour was a faster, easier and better way to promote her book.

Resource: www.HappyForNoReasonNow.com 

Glossary: A “Virtual Book Tour” is a live or pre-recorded teleseminar during which authors explain their books once, instead of traveling to dozens book stores.

In 2006, my good friend Stephen M.R. Covey wrote his international best-seller, Speed of Trust - The One Thing That Changes Everything.

“Trust is common to every individual, relationship, team, family, organization, nation, economy and civilization is the least understood, most neglected and underestimated possibility of our time.”

Stephen also makes this critical observation: “Trust impacts us 24/7, 365 days a year. It affects the quality of every relationship, every communication, every work project, every business venture, every effort in which we are engaged.” 

From my own marketing experience … all 349 pages of that remarkable book can be summed up with this Marketing Formula: (more…)

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 Wed Minute - Blog Squeeze Pages [6:29m]: Play Now | Play in Popup | Download

If you want to grow a bigger and more responsive list faster, better and easier … then I want you to seriously consider creating a “Blog Squeeze” page as a “back-door” entry to your blog.  By doing so, you’re online list will grow at head-snapping speed!

Every info marketer needs a blog.  And it makes sense for every blog should have a blog squeeze page because for less than $10 annually, you can double, triple and even dectuple (10 times) your opt-in conversion rates, just like I have, utilizing the “Blog Squeeze” principle.

Most information marketers who have blogs do NOT have “Blog Squeeze” pages for their “first-time” visitors. By adding the word “Today” or “Now” and creating a “blog squeeze” page, you will double even triple your opt-in rates.

Resource: www.AlexMandossianToday.com

Glossary: The “Blog Squeeze” page? It’s “back door” entry to your blog that forces an “opt-in” from first-time visitors you get from articles, blog posts, banner and classified ads, and offline or other types of promotions.

In 1976, Professor Muhammad Yunus started the Grameen Bank with $27 out of his own pocket.
 
In 2006, Professor Yunus won the Nobel Peace Prize for demonstrating the possibility of eradicating poverty through micro-lending to Entrepreneurs in developing nations throughout the free world.

Today, the Grameen Bank serves more than six million poor families with loans, savings, insurance and other services. 

Yet, the bank remains fully owned by its clients and is a model for microfinance institutions around the globe.

Fast forward to Februrary 29, 2008 at 8am PST (11am EST)… this is the date SmartStartGiving.org was officially launched!

The mission for SmartStartGiving is simple, yet profound, and here it is: “Give less, help more.”

It is my aim to (more…)

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 Wed Minute - Alex Workspace [10:04m]: Play Now | Play in Popup | Download

If you want to develop a workspace that supports your goals and inspires higher levels of productivity start by removing the clutter and adding more meaningful “mental anchors” to your work environment.

Most entrepreneurial CEOs give little thought to how much a “workspace” can determine their personal productivity. But once you decide to construct a work environment that mentally “anchors” you in a positive way, you will start getting more done, faster, better and with less human effort.

Resource: www.AlexWorkSpace.com

Glossary: The “mental anchoring” of your workspace can have a powerful impact on your personal productivity by conditioning you to more supportive emotional states with visual triggers (like Pavlov did with auditory triggers linking food with the sound of a bell).

“Ready, Fire, Aim: Zero to $100 Million in No Time Flat” is the new book from my friend and colleague Michael Masterson who runs Early To Rise.

Michael reveals a startling new way of looking at business growth, based on his own experiences as a consultant for two $100 million-plus businesses.

During his research, Masterson discovered that every business goes through four stages (infancy, childhood, adolescence, and adulthood).

And each stage has its own unique problems, challenges, and opportunities. So, if you′re (more…)

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 Wed Minute - Discover the MacGuffin [4:23m]: Play Now | Play in Popup | Download

If you want to inspire your prospects and customers to reach their goals and dreams faster, start developing a “MacGuffin” for your business.

Most entrepreneurs ignore the theatrical plot devices that film makers utilize to suspend their audience’s attention.
 
Entrepreneurs can create more suspense and intrigue (and less boredom) with their customers utilizing “The MacGuffin.”

Resource: www.MacGuffinExplained.com

Glossary: “The MacGuffin” is the key driving force and the central object every character is concerned with in an action-thriller plot.

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 Wed Minute - MicroFundraising [5:11m]: Play Now | Play in Popup | Download

If you want to find more “Givers” and boost your fundraising efforts you might consider the “inclusivity” and the donation generating power from micro-fundraising.

Many organizations needlessly spend thousands of dollars in marketing and promotion to raise funds for their cause.

“Micro-fundraising” teleseminars afford an organization a low-cost way to attract smaller donations and raise funds faster and more cost-efficiently. To get a better idea of how “micro-fundraising” can work for your favorite cause or charity, listen to this 60-minute teleseminar: www.SmartStartGiving.com

Resource: www.PredictionsTelefundraiser2007.com 

Glossary: “Micro-fundraising” is the practice of raising funds for any cause through small donations of $20, $25, $50 or $100 at a time. 

Give yourself an “empty” gift to start-off the New Year.

It starts off “empty” at the beginning of the year, and then it gets filled once you′ve decided to record your new ideas and observations during the year.  It’s the single most valuable gift you can give yourself this Holiday Season.

I call this gift my “Idea Journal.”  It′s a “perfect bound” empty notebook that′s just (more…)