Pop Quiz: Of the many advertising formulas around, which one has been time-proven for over 100 years and involves only 4 simple steps?
Answer: The A-I-D-A Formula.
The 4 steps are simple to remember: First, you grab your prospect’s Attention (A) about your offer. Second, you elicit their Interest (I) about your offer.
Third, you amplify their Desire (D) to purchase your offer. And fourth, you influence them to take Action (A) and descriminate in your favor with their wallet.
Here’s a quick recap for your review:
A = Attention
I = Interest
D = Desire
A = Action
Easy right? Not exactly. My experience with the time-honored AIDA Formula is that it’s simple to learn, but not easy to implement.
Over the years, I’ve observed dozens of veteran marketers [Read more...]
I have spectacular news if you’re an author or infopreneur.
A year ago, 
In Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:
Got “Affiliate Signup” Access On Your Blog?
I published that button a week ago (as an experiment) to test if I’d get a “passive” spike in attracting new Affiliate Partners and so far, I’ve doubled my daily Affiliate sign-up rate.
Even if this “doubling” effect doesn’t continue, “shame on me” for not adding that button to my blog sooner!
How about you? Do you have an affiliate program? Do you have a blog?
If you answered “YES” to both questions, then I encourage you to ask yourself this question before you put your Affiliate sign-up button on your blog:
“Do I want my Affiliate Program to be ‘closed’ or ‘open’?”
A “closed” program is typically only available to Affiliates who have also purchased one of your offers. An “open” program is available to anyone who is in good standing with you and wants to promote your offers.
For the first 8 years of my online marketing experience, I had a “closed” affiliate program. But it is now “open” as a result of wanting to build-out the AskAlexToday “outer circle” calls held on the first Thursday of each month.
Turning Pro: The difference between an “amateur” and a “professional” is $1. The moment you make your first dollar, you’ve turned “pro” from my point of view.
Since my goal to get you to “turn Pro” as fast as possible, I’ll [Read more...]