“From Here To Having It All”
 Ken Dunn |
Listen to the Replay…
Ken Dunn is an author, speaker and entrepreneur who provides inspiration and leadership in his new book, “From Here To Having It All.” The book is dedicated to his father, Allen Dunn, who lost a battle with Lou Gehrig’s disease at the age of 54.
During this 1-hour Virtual Book Tour, Ken talks about the three types of leaders, how to find a mentor and why “prospecting” must be your core task in business. He is donating all of the proceeds from book sales to the Canadian ALS society in memory of his dad.
Click here to add this book to your library.
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The 3 “Marketing Paradoxes” Explained (Part 3)
In Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:
“You can’t get adequate distribution of a product until you’ve proven it can sell; but you can’t prove a product can sell until you’ve gotten adequate distribution in the market.”
In Part 2, you learned about the Paradox of Choice which I defined as:
“The more choices you have, the more paralyzed you become as a result of your inability to make clear buying decisions. The more indecisive you become, the less freedom you have in making buying decisions.”
In Part 3 (what you’re reading now), you’re about to discover (more…)
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The “Decoy” Pricing Model
According to Wikipedia, the “decoy effect” (also known as the ”asymmetric dominance effect”) is the phenomenon whereby consumers change their preference between two options when also presented with a third option that is asymmetrically dominated.”
In plainer language, here’s the way decoys are utilized daily during consumer experiences.
Scenario 1: You order a medium-size Pepsi at the movies for $2.75 and the person behind the counter asks, “Would you like a large for just 25 cents more?” You say, “Yes”… that’s the decoy effect.
Scenario 2: You’re sitting at the bar in an airport terminal waiting for your plane to board. As soon as you order your $7 cocktail, the bartender smiles and says, “Want a double-shot for just $2 more?” You say, “Yes”… that’s the decoy effect.
I have no idea what your consumer response would be in similar circumstances, but I do know from my own experience (more…)
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QUICK TIP: Automatically Syndicates Your Content
If you publish a blog or a website, the ShareThis plug-in (WordPress, Blogger, TypePad and websites) instantly boosts your content distribution!
Its quick, easy and almost automatic syndication for web publishers … and best of all, all you need is one clutter-free tracking button.
(See it at the lower-left corner of this post?)
Because it’s becoming more and more difficult to keep up with the growing number social media communities the ShareThis plug-in lets you instantly access all of your profiles, friends, and contacts for easy sharing and updating.
Give it a test-drive as a reader of this post and if you like the experience, plug-it into your blogs and other websites as an online publisher. You and your website visitors will be glad you did.
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STUDENT SPOTLIGHT: Bilaal Rajan - An Underage Overachiever Who is “Making Change”
Meet Bilaal Rajan. He is 12 years old and lives in Toronto, Canada with his parents.
He started his first micro-fundraising campaign when most kids start reading. At the age of four, Bilaal sold clementines to help raise money for the victims of a devastating earthquake in India.
Through his leadership, he has helped raise millions dollars for children in Southeast Asia, Haiti and Africa. In March, 2005, Bilaal became UNICEF’s Canada Child Representative.
In 2007, he became the Mega Challenge “Top Vote-Getter” for Teleseminar Secrets. In 2008 his new book, Making Change ~ Tips from an Underage Overachiever (Orca Book Publishers) is destined to become a worldwide best-seller!
You can help him out now by (more…)
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Ezine Articles + Twitter = More Exposure
My favorite and most effective article directory is EzineArticles. And thanks to my good friend and colleague Jeff Herring, I have had over one hundred (yes 100+ articles) posted there within the last few months.
How? Simply by “repurposing” faster, better and with less human effort. I can do this because I write with my mouth, not with my hands utilizing Teleseminar content as my core article material.
More Exposure: If you’re an info marketer who wants more reach with your articles, I recommend you set-up your EzineArticles account to automatically post your approved articles to your Twitter profile.
It’s that easy and powerful!
Key Point: On September 17th, 2008 I received a call from (more…)
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Are You “Open” with Your Marketing Interactions?
The Johari Window is an important “quadrant” model named after it’s two inventors, Joseph Luft and Harry Ingham (”Jo-Hari”).
Personally, I’ve found it to be the most useful “window” of opportunity to analyze the fascinating process of human interaction, especially in business interactions between Entrepreneurs and their prospects or customers.
The Johari Window has four panes (quadrants) and divides “personal awareness” into four different classes: Open, Hidden, Blind and Unknown. The lines dividing the four panes are like (more…)
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Get More Promotional Impact with FAQ Templates
If you want to capture more online sales faster, better and with the least amount of human effort … then I encourage you to develop FAQ templates.
Adding FAQ sections to your websites and other marketing communications are often your very best automated sales tools that consistently and repeatedly capture more sales by minimizing resistence.
Having an FAQ is a time-proven way to train your sales team to overcome prospect objections.
Resource: www.FAQtemplates.com
Glossary: An “FAQ” section stands for “Frequently Asked Questions” and it’s a powerful promotional tool utilized with autoresponders, websites, direct mail, teleseminars and other types of marketing
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Do You ‘Tweet’ For Your Business?
Do you ‘tweet’ for your business? If you don’t you should. Twitter has really caught on as a traffic builder.
Tweets are short little posts commenting on what you are doing right now. The key to using Twitter effectively is participation. You must listen as well as speak. The more you listen and respond, the more people will ‘follow you’.
When you tweet, your message is broadcast to everyone who is following you. If your ‘tweet’ is interesting, your followers will want to see what you are all about and will click over to your blog.
Write a new blog post? Tweet about it. Launching a new product? Tweet about it. Working on a new project? Tweet about it.
The more you interact, the more people will interact with you. So, go over to Twitter and set up an account. Search for people you know and start following them. Start ‘tweeting’ and watch what happens!
What Makes Good Trusted Advisors Great?
And if you want to become the most recommended (and wealthiest) trusted advisor on your topic of expertise, then I encourage you to adopt the Thought Leadership (TL) Mindset.
As soon as Jay Abraham decided to adopt his TL Mindset, he quickly became the world’s highest paid marketing consultant … almost overnight!
I can’t guarantee that you’ll achieve the same revenue or status results that Jay has enjoyed over the past 30 years, but I can guarantee to educate you to make an intelligent decision on which TL Mindset is ideal for you.
The TL Mindset I discovered about myself was my unique ability to conduct Teleseminar expert interviews back in 2002. Since then I have been acknowledged by my colleagues, friends, mentors and students as “The Larry King of Teleseminars.”
I am now a trusted advisor for many of the world’s greatest Thought Leaders within the Human Potential Movement.
Now it wasn’t easy to get leaders such as (more…)
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