Do you ‘tweet’ for your business? If you don’t you should. Twitter has really caught on as a traffic builder.

Tweets are short little posts commenting on what you are doing right now. The key to using Twitter effectively is participation. You must listen as well as speak. The more you listen and respond, the more people will ‘follow you’.

When you tweet, your message is broadcast to everyone who is following you.  If your ‘tweet’ is interesting, your followers will want to see what you are all about and will click over to your blog.

Write a new blog post? Tweet about it. Launching a new product? Tweet about it. Working on a new project? Tweet about it.

The more you interact, the more people will interact with you. So, go over to Twitter and set up an account. Search for people you know and start following them. Start ‘tweeting’ and watch what happens!

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November 20th, 2002 was an important day for me.

On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live “physical” book signing. I was shocked when I discovered that they only sold a few hundred books. I knew there had to be a better way.

The better way to sell books or info products is a Virtual Book Tour … which has been the topic of this video blog and my 4-module series.

Since 2002, I’ve conducted nearly a hundred Virtual Book Tours (”VBTs”). And today, I charge almost $5K to interview authors (for 60 minutes) and mail my online list on their behalf.

If you’re reading this before June 5th at 6pm Pacific (9pm Eastern), that evening I’m hosting a live Preview Call for my VBT teleseries and I want you to attend.

If you register before the dealine, you’ll save $79 on your tuition as a result of reading this blog post with this Discount Code: gabe1025.

Click here to get the full story if you missed the deadline.

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The single most overlooked info marketing strategy is “repurposing.”

No other strategy offers authors and Infopreneurs so much leverage to accelerate the productivity of your info marketing business.  You can get the full story on my 2-hour VBT Preview Call.

Watch the video above in its entirety and make certain you pull-down the 21 Repurposing Tips PDF Report I give you online access to at the end.  Your candid comments below will be most appreciated :-)

Listen Now:

 Standard Podcast [5:30m]: Play Now | Play in Popup | Download

If you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms.

By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon.

But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas.

Resource: www.AlexMandossianToday.com/glossary

Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts.

If you are an author or an author-to-be, and want to sell more books with less effort then I have four words for you -

articles about…

articles from…

When you write articles about the topic of your book and create articles from your book, you can create an endless wave of prospects you would never have reached otherwise.

You will learn much more about this strategy on this year’s Virtual Book Tour Systems with Alex Mandossian. Be on the lookout for the opening of registration and the preview call on June 5^th.

When you want to tap into the power of “connecting” with your friends or business colleagues, remember it’s not who you know … it’s WHO KNOWS YOU that counts most.

Consider the implications of ”Metcalfe’s Law“. I won’t go into the formula (you can read about it at Wikipedia), but I will tell you it all started with telephone networks. Then it went into fax networks. Then to operating systems. And then the Internet. 

Today, all the hype is about ”social networking” sites, right?

Side Note: In 1843, a Scottish mechanic named (more…)

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 Standard Podcast [5:27m]: Play Now | Play in Popup | Download

If you’re an author or infopreneur who wants to sell more books (or info products) without having to travel to bookstores or speak at seminars, then the “Virtual Book Tour” is your passport to wealth.

Many best-selling authors still travel from bookstore to bookstore during the promotional launch of their new books.

Yet they these same info marketers can capture more publicity and broaden promotional reach through the repurposing power VBTs. 

Check out the resource below to get private access to a national best-selling author who decided that a Virtual Book Tour was a faster, easier and better way to promote her book.

Resource: www.HappyForNoReasonNow.com 

Glossary: A “Virtual Book Tour” is a live or pre-recorded teleseminar during which authors explain their books once, instead of traveling to dozens book stores.

In 2006, my good friend Stephen M.R. Covey wrote his international best-seller, Speed of Trust - The One Thing That Changes Everything.

“Trust is common to every individual, relationship, team, family, organization, nation, economy and civilization is the least understood, most neglected and underestimated possibility of our time.”

Stephen also makes this critical observation: “Trust impacts us 24/7, 365 days a year. It affects the quality of every relationship, every communication, every work project, every business venture, every effort in which we are engaged.” 

From my own marketing experience … all 349 pages of that remarkable book can be summed up with this Marketing Formula: (more…)

Listen Now:

 Fair JV Split [5:55m]: Play Now | Play in Popup | Download

If you’re an information marketer who seeks winning JV deals … then I want you to consider any JV partner’s point of view before your own.

“Joint Venture” partners in the Internet marketing or info publishing niches typically don’t consider the ordinary expenses required to fuel a business.

That’s why so many JV deals in these two niches are structured poorly.  But when you responsibly structure a solid JV deal, your partnerships will last longer and you’ll make a lot more money! 

Resource: www.AlexMandossianToday.com/JVsplit <– PDF Summary

Glossary: “JV” stands for “Joint Venture,” which is an entity formed between two or more parties to undertake business together. The parties “fund” the project and share the revenues/expenses.

(See Wikipedia definition for “Joint Venture” vs. “Strategic Alliance”)
 

If you’re an author, information marketer, independent professional or Entrepreneurial CEO (and you’re reading this blog post before April 2nd), you can get live access to $99 webcast training and still SAVE $79 on the $99 tuition.

Click here if you’re in a hurry to read and listen to the full story.

Here’s my promise: At the end of this 2-hour live tele-training (April 2nd at 6pm PDT/9pm EDT), you’ll discover how Podcasting can not only “recession-proof” your business, but also be your fastest, easiest, most economical marketing method that boosts sales and profits WITHOUT spending a penny more on advertising costs. 

My colleague Paul Colligan has also created a superb 10-page Action Guide you can download instantly (PDF printout) as soon as your $20 registration is confirmed.

Click here to get the full story and remember to utilize the VIP Discount Code (below) because it will SAVE you $79 on the $99 normal tuition.

Your VIP Discount Code is: PC916

Key Point: You may invite one friend or colleague back to this blog so they too can take advantage of the VIP Discount.  Just make certain you dial-in 7 minutes early to introduce yourself during the live call.

I hope our paths cross again on the live tele-training.