What Makes Good Trusted Advisors Great?

jay-blog-post We are no longer in the Information Age.  We are at dawn of the Recommendation Age and what Entrepreneurial CEOs need most these days are trusted advisors.

And if you want to become the most recommended (and wealthiest) trusted advisor on your topic of expertise, then I encourage you to adopt the Thought Leadership (TL) Mindset.

As soon as Jay Abraham decided to adopt his TL Mindset, he quickly became the world’s highest paid marketing consultant … almost overnight!

I can’t guarantee that you’ll achieve the same revenue or status results that Jay has enjoyed over the past 30 years, but I can guarantee to educate you to make an intelligent decision on which TL Mindset is ideal for you.

The TL Mindset I discovered about myself was my unique ability to conduct Teleseminar expert interviews back in 2002. Since then I have been acknowledged by my colleagues, friends, mentors and students as “The Larry King of Teleseminars.”

I am now a trusted advisor for many of the world’s greatest Thought Leaders within the Human Potential Movement.

Now it wasn’t easy to get leaders such as [Read more...]

“From Here To Having It All”


Ken Dunn

Listen to the Replay…

Ken Dunn is an author, speaker and entrepreneur who provides inspiration and leadership in his new book, “From Here To Having It All.” The book is dedicated to his father, Allen Dunn, who lost a battle with Lou Gehrig’s disease at the age of 54.

During this 1-hour Virtual Book Tour, Ken talks about the three types of leaders, how to find a mentor and why “prospecting” must be your core task in business. He is donating all of the proceeds from book sales to the Canadian ALS society in memory of his dad.

Click here to add this book to your library.

The 3 “Marketing Paradoxes” Explained (Part 3)

30460087.jpgIn Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:

“You can’t get adequate distribution of a product until you’ve proven it can sell; but you can’t prove a product can sell until you’ve gotten adequate distribution in the market.”  

In Part 2, you learned about the Paradox of Choice which I defined as: 

“The more choices you have, the more paralyzed you become as a result of your inability to make clear buying decisions.  The more indecisive you become, the less freedom you have in making buying decisions.” 

In Part 3 (what you’re reading now), you’re about to discover [Read more...]

The “Decoy” Pricing Model

pi-cover.jpgAccording to Wikipedia, the “decoy effect” (also known as the ”asymmetric dominance effect”) is the phenomenon  whereby consumers change their preference between two options when also presented with a third option that is asymmetrically dominated.”

In plainer language, here’s the way decoys are utilized daily during consumer experiences.

Scenario 1: You order a medium-size Pepsi at the movies for $2.75 and the person behind the counter asks, “Would you like a large for just 25 cents more?” You say, “Yes”… that’s the decoy effect.

Scenario 2: You’re sitting at the bar in an airport terminal waiting for your plane to board. As soon as you order your $7 cocktail, the bartender smiles and says, “Want a double-shot for just $2 more?” You say, “Yes”… that’s the decoy effect.

I have no idea what your consumer response would be in similar circumstances, but I do know from my own experience [Read more...]

QUICK TIP: Automatically Syndicates Your Content

share-this.jpgIf you publish a blog or a website, the ShareThis plug-in (WordPress, Blogger, TypePad and websites) instantly boosts your content distribution!

Its quick, easy and almost automatic syndication for web publishers … and best of all, all you need is one clutter-free tracking button.

(See it at the lower-left corner of this post?)

Because it’s becoming more and more difficult to keep up with the growing number social media communities the ShareThis plug-in lets you instantly access all of your profiles, friends, and contacts for easy sharing and updating.

Give it a test-drive as a reader of this post and if you like the experience, plug-it into your blogs and other websites as an online publisher.  You and your website visitors will be glad you did.

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