Here’s Why “Progress” Exceeds “Perfection”

In this video I argue why “Sloppy success is always better than perfect mediocrity.”  Wouldn’t you agree?

Dan Sullivan of Strategic Coach often says: “Choose progress, not perfection.”  I encourage you to take Dan’s advice (in the New Year) and watch my video (below), so you too can become more productive faster, better and with less effort.

Watch this video and then please post your comment. 

What To Do Now: Think of ONE project you’ve wanted to start – or finish – during the past year, but your perfectionism has crippled and even paralyzed your progress

Whenever you find yourself paralyzed in a perfectionist moment, remind yourself why “Sloppy success is better than perfect mediocrity. 

Here’s what I have written on my PC’s screen saver that assists me to blasts through my perfectionist moments … it’s a declarative quote I once heard from Tony Robbins:  ”If I can’t, I must.”

Discover the Power of “Soft Squeeze” Pages

Old ComputerIf you want to catapult your “pass-it-on” value of your free event marketing teleseminars … then it pays to consider the prospecting power of soft squeeze pages.

Most event marketers utilize the forced opt-in (“hard squeeze”) registration method to maximize list building efforts for their teleseminar events

Yet, the soft squeeze page is a fast, easy and counter-intuitive way to increase the size of your prospect list because you give the option of sampling your info product before requesting an email address.  This marketing secret is particularly effective with attracting more highly-targeted Affiliate Partner traffic.

Resource: www.FirstPassItOn.com

Glossary: A “soft squeeze” page is an optional “opt-in” form best utilized as an “auto-reminder” request when promoting your free teleseminar, tele-webcast or any other “recorded live” event marketing campaign.

The Universal Language of “Flow Charting”

BusinessmanIf you want to boost the impact of your marketing communications … then start turning your “static” mental ideas into “dynamic” flow charts.

Most entrepreneurial CEOs typically do not take the time to “flow chart” their marketing launches or business plans, yet no skill is more valuable in getting your point across faster, better and easier.

You won’t find the concept, “verbal vision” in Wikipedia or any online dictionary, but I utilize it regularly to describe two important concepts that lead to better business presentations.

To me, Verbal means ”words and ideas expressing movement” and Vision means “the act or power of anticipating that which will or may come to be.”  So then to flow chart (when utilized as a verb) means to graphically express the process and direction of your ideas.

Resource: www.FlowChartSecrets.com

Glossary: A “flow chart” is a verbal and graphic description of a process or stages of a project that provides a useful language for communicating a personal or professional vision.

Learn To “Leverage” Your Marketing Productivity

BrittanyIf you want to accelerate your professional productivity (maximum results in minimum time), then you must discover the secret to “virtualizing your physical enterprise.”

The best way to “virtualize” is simply to “leverage” human activities and replace them with “robotic” or “automated” activities.

Leverage here is defined as maximum productivity with minimum effort). A great example of how one best-selling author replaced “human” effort with leveraged automation is Jack Canfield with The Success Principles.

Jack and Mark Victor Hansen have sold over 100 million Chicken Soup books over the years uti lizing the “human” effort of physical promotion and book tours.  Yet, one ”Virtual Book Tour” can sell more than 20 bookstore visits!

Resource: www.ReadTheBigWhiteBook.com

Glossary: “Virtualization” is the process of transforming redundant “human” multi-effort activities into single effort “virtual” results such as replacing many “physical” book tours with one Virtual Book Tour.

Get More Promotional Impact with FAQ Templates

monk_110If you want to capture more online sales faster, better and with the least amount of human effort … then I encourage you to develop FAQ templates.

Adding FAQ sections to your websites and other marketing communications are often your very best automated sales tools that consistently and repeatedly capture more sales by minimizing resistence.

Having an FAQ is a time-proven way to train your sales team to overcome prospect objections.

Resource: www.FAQtemplates.com

Glossary: An “FAQ” section stands for “Frequently Asked Questions” and it’s a powerful promotional tool utilized with autoresponders, websites, direct mail, teleseminars and other types of marketing

Switch to our mobile site