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 Standard Podcast [5:30m]: Play Now | Play in Popup | Download

If you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms.

By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon.

But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas.

Resource: www.AlexMandossianToday.com/glossary

Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts.

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 Fair JV Split [5:55m]: Play Now | Play in Popup | Download

If you’re an information marketer who seeks winning JV deals … then I want you to consider any JV partner’s point of view before your own.

“Joint Venture” partners in the Internet marketing or info publishing niches typically don’t consider the ordinary expenses required to fuel a business.

That’s why so many JV deals in these two niches are structured poorly.  But when you responsibly structure a solid JV deal, your partnerships will last longer and you’ll make a lot more money! 

Resource: www.AlexMandossianToday.com/JVsplit <– PDF Summary

Glossary: “JV” stands for “Joint Venture,” which is an entity formed between two or more parties to undertake business together. The parties “fund” the project and share the revenues/expenses.

(See Wikipedia definition for “Joint Venture” vs. “Strategic Alliance”)
 

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 Wed Minute - Blog Squeeze Pages [6:29m]: Play Now | Play in Popup | Download

If you want to grow a bigger and more responsive list faster, better and easier … then I want you to seriously consider creating a “Blog Squeeze” page as a “back-door” entry to your blog.  By doing so, you’re online list will grow at head-snapping speed!

Every info marketer needs a blog.  And it makes sense for every blog should have a blog squeeze page because for less than $10 annually, you can double, triple and even dectuple (10 times) your opt-in conversion rates, just like I have, utilizing the “Blog Squeeze” principle.

Most information marketers who have blogs do NOT have “Blog Squeeze” pages for their “first-time” visitors. By adding the word “Today” or “Now” and creating a “blog squeeze” page, you will double even triple your opt-in rates.

Resource: www.AlexMandossianToday.com

Glossary: The “Blog Squeeze” page? It’s “back door” entry to your blog that forces an “opt-in” from first-time visitors you get from articles, blog posts, banner and classified ads, and offline or other types of promotions.

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 Wed Minute - Help Wanted [5:56m]: Play Now | Play in Popup | Download

If you’re an Entrepreneurial CEO who places “Help Wanted” ads outside of your marketing database, you’re making a big mistake.

You’ll find better qualified and more enthusiastic job applicants who are in your current prospect or customer list. Your prospects and customers already know, like you and trust you … so why not ask them first?

(The resource below is a PDF document that is an actual “Help Wanted” ad I recently posted to my Teleseminar Secrets list)

The Resource: www.ClickBankSalesMgrWanted.com

Glossary: The “negative qualifier” is typically utilized in“help wanted” ads that focus on personality or character traits that are *not* wanted, followed by specifically identifying traits that *are* wanted.

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 Wed Minute - Alex Workspace [10:04m]: Play Now | Play in Popup | Download

If you want to develop a workspace that supports your goals and inspires higher levels of productivity start by removing the clutter and adding more meaningful “mental anchors” to your work environment.

Most entrepreneurial CEOs give little thought to how much a “workspace” can determine their personal productivity. But once you decide to construct a work environment that mentally “anchors” you in a positive way, you will start getting more done, faster, better and with less human effort.

Resource: www.AlexWorkSpace.com

Glossary: The “mental anchoring” of your workspace can have a powerful impact on your personal productivity by conditioning you to more supportive emotional states with visual triggers (like Pavlov did with auditory triggers linking food with the sound of a bell).

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 Wed Minute - Testimonial Templates [5:00m]: Play Now | Play in Popup | Download

If you want to consistently capture more “heart-centered” testimonials from your customers, clients or students, then ask them to give you their endorsements with the “Before/After/After” format.

Good testimonials are in the “Before/After” format and lack pulling-power or high-impact.

Great testimonials utilize the “Before/After/After” format and have “heart-centered” power and greater impact.

Resource: www.TestimonialTemplate.com

Glossary:  The “Before/After/After” testimonial is your customer’s experience of what their life was life BEFORE utilizing your product, immediately AFTER utilizing it, and what their life is like TODAY.

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 Wed Minute - Discover the MacGuffin [4:23m]: Play Now | Play in Popup | Download

If you want to inspire your prospects and customers to reach their goals and dreams faster, start developing a “MacGuffin” for your business.

Most entrepreneurs ignore the theatrical plot devices that film makers utilize to suspend their audience’s attention.
 
Entrepreneurs can create more suspense and intrigue (and less boredom) with their customers utilizing “The MacGuffin.”

Resource: www.MacGuffinExplained.com

Glossary: “The MacGuffin” is the key driving force and the central object every character is concerned with in an action-thriller plot.

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 Wed Minute - MicroFundraising [5:11m]: Play Now | Play in Popup | Download

If you want to find more “Givers” and boost your fundraising efforts you might consider the “inclusivity” and the donation generating power from micro-fundraising.

Many organizations needlessly spend thousands of dollars in marketing and promotion to raise funds for their cause.

“Micro-fundraising” teleseminars afford an organization a low-cost way to attract smaller donations and raise funds faster and more cost-efficiently. To get a better idea of how “micro-fundraising” can work for your favorite cause or charity, listen to this 60-minute teleseminar: www.SmartStartGiving.com

Resource: www.PredictionsTelefundraiser2007.com 

Glossary: “Micro-fundraising” is the practice of raising funds for any cause through small donations of $20, $25, $50 or $100 at a time. 

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 Wed Minute - Anatomy of Ads [5:08m]: Play Now | Play in Popup | Download

If you want to instantly boost the pulling-power of your sales copy and other marketing communications then in makes sense to study what good and bad ads have in common.

Over 50 years ago, advertising legend Leo Burnett analyzed the most common characteristics of his 62 biggest advertising flops (the worst ads his agency ever created).

What he discovered was that all of the ads had a low “verb” and high “adjective” to total word ratio.  He concluded that by adding more “power words” (verbs) and reducing “adjectives” it gives sales copy more pulling-power with readers and more traction in the marketplace!

The Resource: www.104PowerWords.com

Glossary: If you ever find yourself crippled with “writer’s block,” start utilizing Rudyard Kipling’s “Six Servants” – just ask yourself: WHO, WHAT, WHERE, WHEN, WHY and HOW?

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 Wed Minute [5:14m]: Play Now | Play in Popup | Download

If you want to explode your product launches with less human effort, then I suggest you start hosting $20 preview Teleseminars and pay your affiliate partners $18 for each $20 registrant they acquire (90% commission rate) so they will support you and your product launches … enthusiastically!
 
Most Internet marketers - these days - kick-off their new product launches with Affiliate partners sending targeted traffic to multi-media websites and stop there.

A time-tested and high-impact approach (that complements multi-media website promotions) is to kick-off your new or “evergreen” product launch utilizing a $20 “preview call” that pays out 90% commissions to your Affiliates who promote it.

The Point: By kicking-off your product launch with a preview call, you instantly and automatically increase the “marketing intimacy” between you and your prospects and often accelerates the revenue generating potential of your marketing.

Resource: www.ExplodingTeleseminars.com  <— $20 Preview Call

Glossary: “Preview calls” are content-rich Teleseminars (often Affiliate-driven) that “preview” the promotion to a new product launch of workshops, “how to” courses, software products, etc.