Discover the Power of “Soft Squeeze” Pages
If you want to catapult your “pass-it-on” value of your free event marketing teleseminars … then it pays to consider the prospecting power of soft squeeze pages.
Most event marketers utilize the forced opt-in (”hard squeeze”) registration method to maximize list building efforts for their teleseminar events
Yet, the soft squeeze page is a fast, easy and counter-intuitive way to increase the size of your prospect list because you give the option of sampling your info product before requesting an email address. This marketing secret is particularly effective with attracting more highly-targeted Affiliate Partner traffic.
Resource: www.FirstPassItOn.com
Glossary: A “soft squeeze” page is an optional “opt-in” form best utilized as an “auto-reminder” request when promoting your free teleseminar, tele-webcast or any other “recorded live” event marketing campaign.
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The Universal Language of “Flow Charting”
If you want to boost the impact of your marketing communications … then start turning your “static” mental ideas into “dynamic” flow charts.
Most entrepreneurial CEOs typically do not take the time to “flow chart” their marketing launches or business plans, yet no skill is more valuable in getting your point across faster, better and easier.
You won’t find the concept, “verbal vision” in Wikipedia or any online dictionary, but I utilize it regularly to describe two important concepts that lead to better business presentations.
To me, Verbal means ”words and ideas expressing movement” and Vision means “the act or power of anticipating that which will or may come to be.” So then to flow chart (when utilized as a verb) means to graphically express the process and direction of your ideas.
Resource:
Glossary: A “flow chart” is a verbal and graphic description of a process or stages of a project that provides a useful language for communicating a personal or professional vision.
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Learn To “Leverage” Your Marketing Productivity
If you want to accelerate your professional productivity (maximum results in minimum time), then you must discover the secret to “virtualizing your physical enterprise.”
The best way to “virtualize” is simply to “leverage” human activities and replace them with “robotic” or “automated” activities.
Leverage here is defined as maximum productivity with minimum effort). A great example of how one best-selling author replaced “human” effort with leveraged automation is Jack Canfield with The Success Principles.
Jack and Mark Victor Hansen have sold over 100 million Chicken Soup books over the years uti lizing the “human” effort of physical promotion and book tours. Yet, one ”Virtual Book Tour” can sell more than 20 bookstore visits!
Resource: www.ReadTheBigWhiteBook.com
Glossary: “Virtualization” is the process of transforming redundant “human” multi-effort activities into single effort “virtual” results such as replacing many “physical” book tours with one Virtual Book Tour.
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Get More Promotional Impact with FAQ Templates
If you want to capture more online sales faster, better and with the least amount of human effort … then I encourage you to develop FAQ templates.
Adding FAQ sections to your websites and other marketing communications are often your very best automated sales tools that consistently and repeatedly capture more sales by minimizing resistence.
Having an FAQ is a time-proven way to train your sales team to overcome prospect objections.
Resource: www.FAQtemplates.com
Glossary: An “FAQ” section stands for “Frequently Asked Questions” and it’s a powerful promotional tool utilized with autoresponders, websites, direct mail, teleseminars and other types of marketing
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The Power and Influence of “Marketing Lexicons”
If you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms.
By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon.
But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas.
Resource: www.AlexMandossianToday.com/glossary
Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts.
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Anatomy of a Winning JV Financial Deal
If you’re an information marketer who seeks winning JV deals … then I want you to consider any JV partner’s point of view before your own.
“Joint Venture” partners in the Internet marketing or info publishing niches typically don’t consider the ordinary expenses required to fuel a business.
That’s why so many JV deals in these two niches are structured poorly. But when you responsibly structure a solid JV deal, your partnerships will last longer and you’ll make a lot more money!
Resource: www.AlexMandossianToday.com/JVsplit <– PDF Summary
Glossary: “JV” stands for “Joint Venture,” which is an entity formed between two or more parties to undertake business together. The parties “fund” the project and share the revenues/expenses.
(See Wikipedia definition for “Joint Venture” vs. “Strategic Alliance”)
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List-Building Power with Your “Blog Squeeze”
If you want to grow a bigger and more responsive list faster, better and easier … then I want you to seriously consider creating a “Blog Squeeze” page as a “back-door” entry to your blog. By doing so, you’re online list will grow at head-snapping speed!
Every info marketer needs a blog. And it makes sense for every blog should have a blog squeeze page because for less than $10 annually, you can double, triple and even dectuple (10 times) your opt-in conversion rates, just like I have, utilizing the “Blog Squeeze” principle.
Most information marketers who have blogs do NOT have “Blog Squeeze” pages for their “first-time” visitors. By adding the word “Today” or “Now” and creating a “blog squeeze” page, you will double even triple your opt-in rates.
Resource: www.AlexMandossianToday.com
Glossary: The “Blog Squeeze” page? It’s “back door” entry to your blog that forces an “opt-in” from first-time visitors you get from articles, blog posts, banner and classified ads, and offline or other types of promotions.
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“Help Wanted” Positions Offered To Your List
If you’re an Entrepreneurial CEO who places “Help Wanted” ads outside of your marketing database, you’re making a big mistake.
You’ll find better qualified and more enthusiastic job applicants who are in your current prospect or customer list. Your prospects and customers already know, like you and trust you … so why not ask them first?
(The resource below is a PDF document that is an actual “Help Wanted” ad I recently posted to my Teleseminar Secrets list)
The Resource: www.ClickBankSalesMgrWanted.com
Glossary: The “negative qualifier” is typically utilized in“help wanted” ads that focus on personality or character traits that are *not* wanted, followed by specifically identifying traits that *are* wanted.
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Why Work “Environments” Influence Productivity
If you want to develop a workspace that supports your goals and inspires higher levels of productivity start by removing the clutter and adding more meaningful “mental anchors” to your work environment.
Most entrepreneurial CEOs give little thought to how much a “workspace” can determine their personal productivity. But once you decide to construct a work environment that mentally “anchors” you in a positive way, you will start getting more done, faster, better and with less human effort.
Resource: www.AlexWorkSpace.com
Glossary: The “mental anchoring” of your workspace can have a powerful impact on your personal productivity by conditioning you to more supportive emotional states with visual triggers (like Pavlov did with auditory triggers linking food with the sound of a bell).
Here’s Why “Progress” Exceeds “Perfection”
In this video I argue why “Sloppy success is always better than perfect mediocrity.” Wouldn’t you agree?
Dan Sullivan of Strategic Coach often says: “Choose progress, not perfection.” I encourage you to take Dan’s advice (in the New Year) and watch my video (below), so you too can become more productive faster, better and with less effort.
Watch this video and then please post your comment.
What To Do Now: Think of ONE project you’ve wanted to start - or finish - during the past year, but your perfectionism has crippled and even paralyzed your progress.
Whenever you find yourself paralyzed in a perfectionist moment, remind yourself why “Sloppy success is better than perfect mediocrity.
Here’s what I have written on my PC’s screen saver that assists me to blasts through my perfectionist moments … it’s a declarative quote I once heard from Tony Robbins: ”If I can’t, I must.”
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