How to Overcome Opportunity Seeker’s Disease (Part 1)

The Strategic EntrepreneurHow is your year going so far?  Have you achieved your New Year’s “business growth” resolutions you made back in late December or January?  Or, did you give up on them because they seem out of reach?

Only you know the answer to those questions.  But if you feel stuck with growing your business, this is the perfect moment to ask yourself the two critical questions management philosopher, Peter Drucker often asked business owners:

  1. “What business are you really in?”
  2. “How is the business doing?”

Today’s marketing lesson is not about your Purpose or your Passions or even your Profits. It’s about a disease that infects hundreds of thousands of entrepreneurs who consider themselves “lifelong learners,” yet they’re still unable to answer either one of Drucker’s questions.

This disease relentless distracts entrepreneurs daily. It consistently [Read more…]

Elements of a Effective “Quick-Start” System

Quick Start Guide ArticleIf you’re an info marketer, small business owner or a service professional, then having a Quick-Start (QS) system is critical to accelerate the growth of your business.

For instance, as marketer who teaches how to get wealthy in the Domaining business, my first aim is to inspire, motivate and influence new students (customers) to get steeped into my QS system.

Click here if you want to see how this works first-hand.

Whenever one of my Domaining prospects converts into a paid Domaining student (and becomes a new member of my “tribe”), I bend over backwards to make sure [Read more…]

Protecting Your Domaining Business

protect domaining investmentOver the past month, we’ve taken an in-depth look at domain trading, also known as domaining. There’s one last topic to discuss: how to protect your domaining business. The domaining experts at Protrada offer several tips for guarding your investments.

Protect Your Domains from Theft. Domains are a big business, which means that theft is a big business, too.

One of the most common ways that domains are stolen is when a thief hacks into your email account and transfers your domains to a new registrar in their name. This scenario is almost impossible to reverse. Most victims discover that trying to recover a stolen domain is too expensive to be worthwhile.

You can protect yourself from this type of theft by [Read more…]

Domain Buying Strategies

domain buying strategiesBuying domains can be a very emotional process. To easily avoid making bad buying decisions in the heat of the moment, research your buys and develop a domain buying strategy before you initiate a purchase.

In Domaining 101, the domain trading and monetization experts at Protrada offer four tips when buying domains:

1. Be ready to walk away. Domaining is definitely a buyers market – which puts you in a strong negotiating position. There are always more sellers than buyers. And there will always be more domains you can buy if your current deal doesn’t pan out.

This may feel uncomfortable at first, because we’re used to paying sellers’ prices without question. But buying a domain isn’t like buying a gallon of milk. Domains are not commodity items, so you have the power to make an offer. Do your homework and know what is fair and profitable for you. If the seller turns your offer down, start hunting for a similar domain that you can buy instead.

2. Do your homework. When buying domains, you’ll want to know [Read more…]

Monetizing Domains with Good Content

monetize website with contentSuccessful domainers know there are two primary ways to monetize websites: Advertising and direct sales. Good content plays a key role in both strategies.

With the advertising model, content is used to attract and keep visitors at your site. The content is provided for free, and other companies or individuals pay to advertise on your site.

Advertising revenue comes in four forms. Cost per click (CPC) pays you every time a visitor clicks an ad. Cost per impression (CPM) pays you every time a certain number of people see an ad posted on your site.

With lead generation advertising, you get paid for each lead your site generates, and with cost per action (CPA) ads, you get paid [Read more…]

Picking Domains to Develop

develop domainsJust as with real estate, developing an online “property” is a fast and easy way to increase the value of your domains. But not all domains are created equal – or are worth developing.

According to the domain trading and monetization experts at Protrada, there are several factors to consider when deciding whether to invest time, money and resources in developing a domain. Here are five questions to ask yourself as you evaluate the development potential of your domains:

“Does this domain exactly match a popular search phrase?” Domains that match popular keyword phrases are good choices for two reasons. First, Google scans domain names when determining search engine results page placement. If your domain includes exact-match keywords, it will help to boost the domain’s ranking.

Second, exact-match keyword domain names are easier to remember than other domain names. Use the Google Keyword Research Tool to check the popularity of keywords related to your domain.

“Can I deliver what visitors want?” Visitors need [Read more…]

Domain Selling Strategies

domain selling strategiesTo maximize your domaining profits, it’s critical to sell at the right time and for the right price. A clear selling strategy will help you make good decisions, so you don’t turn off legitimate buyers or sell your domains for too little.

In Domaining 101, the domain trading and monetization experts at Protrada offer several tips for getting top dollar for your domain.

  • Price it right. As a general rule, you should set your price at 5-10 times what you have paid for the domain or 4-7 times the current monthly revenue.  In other words, the routine buy/sell strategy is to buy domains at 10% of what your selling price is.  Amazing, huh?!

Be sure that your asking price will make up for all expenses you’ll incur with the sale, including renewal or Paypal fees, as well as [Read more…]

How to Sell Your Domains

domain for saleSelling domains is one way to make money as a domainer. Some domain sales will be straightforward to negotiate. Others will make you second-guess yourself, wondering whether you could have made more money. Keep reading for proven tips to making domain selling easy and painless.

According to the domain trading and monetization experts at Protrada, a good rule of thumb is selling for 2 to 3 times what you paid for the domain.

You can usually sell domain names in the same places you buy them, such as listing and auction sites. (Click here to see a list of five places where you can buy domains.)

A key question to consider is do you want to make money quickly or is it more important for you to sell for top dollar?

If you want to sell quickly, target investors. Just like you, other domainers are looking for good-quality domains they can buy at a decent price, then resell for more money. Another domain investor may be willing to pay you enough to turn a profit, then invest the time and energy developing the domain into a greater value.

If you are focused on getting top-dollar for your domain, selling to an [Read more…]

5 Places to Buy Domains

buy domainsAre you ready to start “domaining” – buying and selling domains to make a profit? Then you have to buy some domains. Here are the five types of places you can go to buy domains.

  • Domain backorder services. According to the domain trading experts at Protrada, 36 million domain names expire each year, and domain backorder sites are where you can snatch them up. A backorder service lets you place an order that goes through only if the domain expires. You set the price you’d be willing to pay if the domain becomes available. If no one else orders, it’s yours. If multiple people order, it goes into an auction.
  • Domain auction services. Multiple potential buyers will bid on a domain, and the highest bidder wins. Reputable services allow buyers and sellers to leave feedback, similar to
  • Domain listing services. In its free e-book, Domaining 101, Protrada recommends that new domainers stay away from this source, explaining that backorder services and auction services offer [Read more…]

9 Ingredients for Powerful Order Pages

alex mandossian order buttonWhen web site visitors get to the order page, many marketers think, “I’ve got ‘em!” But going to the order page merely demonstrates that a suspect is now a prospect. You can’t celebrate the sale until they click the “buy” button – and what you do on your order page can dramatically influence their decision.

Here are 9 tips for creating more powerful order pages:

1. Make your online order pages like offline direct mail coupons. Many online marketers make the mistake of including only billing information on their order pages. But this focuses the visitor’s attention on how much money is being spent.

Instead, take a cue from offline marketers who include coupons in their direct mail offers. Summarize the offer in your reader’s voice [Read more…]