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Rediscover The 100-Year Old AIDA Formula

February 17, 2009 By Alex Mandossian 17 Comments

aida1Pop Quiz:  Of the many advertising formulas around, which one has been time-proven for over 100 years and involves only 4 simple steps?

Answer:  The A-I-D-A Formula.

The 4 steps are simple to remember:  First, you grab your prospect’s Attention (A) about your offer.  Second, you elicit their Interest (I) about your offer. 

Third, you amplify their Desire (D) to purchase your offer.  And fourth, you influence them to take Action (A) and descriminate in your favor with their wallet.

Here’s a quick recap for your review:

A = Attention

I = Interest

D = Desire

A = Action

Easy right?  Not exactly. My experience with the time-honored AIDA Formula is that it’s simple to learn, but not easy to implement.  

Over the years, I’ve observed dozens of veteran marketers [Read more...]

Filed Under: Audio Programs, Books, General, Info Marketing, Packaging, Recent Comments, repurposing, Teleseminars Tagged With: , , , , , ,

Why Is Google Unhappy About Getting “Verbed?”

January 13, 2009 By Alex Mandossian 59 Comments

google-team-time.jpgThe first recorded usage of “Google” used as a verb was on July 8, 1998, by Larry Page, who wrote on a mailing list: “Have fun and keep googling!”

“Google” was officially verbed in the Oxford English Dictionary on June 15, 2006 and to the Merriam-Webster Dictionary in July, 2006.

I firmly believe that having the public utter your company name as a verb is like going to heaven without the inconvenience of dying. Getting “verbed” is the ultimate accomplishment for any brand – the marketer’s Shangri-la.

But Google doesn’t see it that way.  Its legal department isn’t happy about getting “verbed” probably because they’ve bought into the myth that a company risks [Read more...]

Filed Under: article marketing, General, Recent Comments, Social Marketing, Traffic Tagged With: , , , , , , , , , , , , ,

Short Movie About the Power of “Validation”

January 8, 2009 By Alex Mandossian 48 Comments

emotional1.jpgThe principle of validation can take on many meanings in English or any other language.

The best definition I’ve come up with (as it relates to human potential) is this 10-word sentence: ”A specific acknowledgment of appreciation for a task well done.”

But the most curious thing about validation is that it feels just as good to the person who does the validating as it does to the person who gets validated.

As a trainer and teacher, I feel the most validated if one of my students unexpectedly shows their appreciation by verbally acknowledging the time and effort I put into designing the tele-curriculum.

How and why they show their validation is important to me, but when the validator is specific about what they appreciate about my training, it makes me feel even better.

Key Point: The more [Read more...]

Filed Under: Books, General, Info Marketing, Recent Comments, Social Marketing Tagged With: , , , , , , , , , ,

Survey Results: Readers Want 2 Posts Per Week

January 7, 2009 By Alex Mandossian 8 Comments

nope-image.jpgOn December 30th, 2008 I posted a survey so my readers could decide if 3 posts per week would be better than 2 posts per week.

Over 320 readers voted and the final tally I took revealed 202 – NO votes compared to 119 – YES votes.  The Blog Dialogue survey result was a WIN-WIN for me because I get do less work and serve more of my readers.

Starts Immediately: So as of Thursday, January 8th, my blogging editorial calendar will 2 posts per week that show up every Thursday and Tuesday (every week in 2009) at precisely 8:44am Eastern.

One of my core premises is: “People support what they help to create.”  And thesimplest way to get support is to “Ask.” That sounds simple, but it’s not easy.

The”Ask Principle” is what the Greek Philosopher, Socrates discovered nearly 2,500 years ago, which is now known as the The Socratic Method.  It is what Gandhi insinuated when he said, “In order to G-E-T you must first A-S-K.”  

And it is what George Gallup did for most of his professional life - assessing public opinion on political, social, and economic issues, including the hopes and fears of people around the globe, their leisure-time activities, their morals, beliefs, etc.

What To Do Now: In 2009, I want you visit and revisit this blog on Tuesdays and Thursdays.  When you do, you’ll see a new blog post that appears at precisely 8:44am Eastern. 

It may seem silly to you, but for me, having that level of consistent precision (Tuesdays, Thursdays at 8:44am Eastern) makes me more predictable to you.  And predictability typically leads to Trust.

Filed Under: General, Info Marketing, Recent Comments, Social Marketing Tagged With: , , , , , , , ,

Breaking Through the Far Side of Disappointment

December 31, 2008 By Alex Mandossian 36 Comments

cliffs_110.jpgWikipedia has an interesting way of definining “disappointment.”  If you take a moment to look the word up, here’s what you’ll find:

“The feeling of dissatisfaction that follows a failure of expectations to manifest.  It differs from regret in that the individual feeling regret focuses primarily on personal choices contributing to a poor outcome, while the individual feeling disappointment focuses on the outcome.”

Looking back on my own marketing accomplishments, one of the things I’m certain of is that my disappointments inspire me to storm the gates that others gladly sneak past.

When you learn how to handle disapointments – miscommunications, violated expectations or thwarted intentions – as welcomed guests into your business life, you’ll have the mindset of cheerful expectancy of having a breakthrough not long after :-)

If you feel what I’m saying is just a bunch of [Read more...]

Filed Under: Books, General, Info Marketing, Recent Comments Tagged With: , , , , , , , ,
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