The Internet's First Blog For Information Marketers
The majority of marketers rely on the “Before/After” testimonial approach to demonstrate the credibility of their products or services.
An approach that generates higher impact is the “Before/After/After” testimonial template I first learned from my friend and fitness guru, Bill Phillips.
 David Mathison |
|---|
|
|
Some of the world’s largest – and smallest – publishers use his solutions to directly connect with massive audiences for maximum exposure. His legacy provides global citizens with free news, financial data, audio and video information on the web’s most popular sites.
During this 1-hour Virtual Book Tour, David reveals the story behind his latest book, Be The Media. The book’s promise is: “How To Create and Accelerate Your Message Your Way”.
Click here to add this book to your library.
If you want to catapult your customer lifetime values (LTV), then start utilizing the robotic and automated power of the 24-hour recorded message.
Every product or service has a story behind how it was developed and every story has a built-in “inherent drama” that appeals to your buyers.
The Point: The “inherent drama” of your product or service offering will have greater impact (and will be more convincing to your prospects) when delivered by the human voice – your voice.
Resource: 1-800-976-8824, Ext. 9008 <—- Teleseminar Secrets
Glossary: “Inherent drama” is a term first coined by advertising legend, Leo Burnett in the 1940s. The concept refers to a “primal” element of your product or service that is so intensely interesting that it elicits tension in the minds of your prospects to either learn more or buy immediately.
If you want to accelerate the growth of your online and offline business, it pays to “split-test” every single day. Your success with direct response marketing relies significantly on how often and how well you “split-test.”
By utilizing high-impact “Response Modifiers” daily, you′ll create winning marketing communications to double and/or even triple your sales and profits.
The Point: The sooner and more frequently you test Response Modifiers on your web sites, email communications and offline marketing, the faster you′ll uncover the “sweet spots” of what makes you money.
Resource: www.ResponseModifierTips.com
Glossary: A “Response Modifier” is a high-impact element in a marketing ad or campaign that influences your conversion rate for better or worse.
 Tommy Newberry |
|---|
He is the author of several books, including the highly popular, Success is Not an Accident which was initially self-published and sold over 100,000 copies. His other titles include 365 Days of Wisdom & Inspiration, and numerous audio programs.
During this 1-hour Virtual Book Tour, Tommy reveals the story behind his latest book, The 4:8 Principle. The book’s promise is: “The Secret to a Joy-Filled Life”.
Click here to add this book to your library.
If you want to quickly and easily increase your customer Lifetime Values (LTV), start sticking outer box labels (with 24-hour recorded messages) on every single shippable product you sell from this point forward.
The Point: By utilizing “robotic marketing” with automated, set-it and forget-it “stick strategies” like package labels with 24-hour recorded messages, you′ll instantly boost the consumption value of your offers.
Resource: www.StickStrategyTips.com/sticker
Glossary: “Robotic” marketing is the process of building meaningful relationships with your customers as the result of pre-written and/or pre-recorded (automated) messages either before or after the customer purchases.
If you want to instantly and almost effortlessly increase your customer Lifetime Values (LTV), start getting your Team members to conduct brief, yet high-impact “follow-up” calls with all of your new customers.
The Point: The sooner (and the more often) you follow-up with your new customers by phone, the faster you will accelerate the growth of your database as well as dramatically lower the likelihood of refund requests.
Resource: www.StickStrategyTips.com/phone
Glossary: “Stick strategies” are marketing activities that help you maximize profits (make sales “stick”) and minimize losses (such as refund requests).
If you want to motivate your customers to consume sooner and more often, then it makes sense to develop a Consumption Matrixâ„¢ for every product or service you offer from this point forward.
Consumption Theoryâ„¢ is NOT about “upsell marketing” before the sale; rather it′s about “relationship marketing” after the sale.
The Point: The sooner (and more frequently) your customers consume your products or services, the wealthier you will become.
Resource: www.ConsumptionTheory.com
Glossary: “POC” stands for “Point Of Consumption” and each POC situation begs these 3 questions: WHEN? WHY? HOW?
If you want to utilize a simple, yet powerful strategy to make your affiliate domains or longer URLs easier to remember and utter, then it makes sense to starting utilizing the “domain forwarding” strategy.
This technique maximizes your brandability (and profits) and minimizes URL typos and “error” pages. Affiliates, teleseminar marketers, professional speakers and offline marketers win more sales with “domain forwarding.”
The Point: Domain forwarding creates better tracking and measurability as well as easy-to-write and easy-to-say URLs.
Resource:
Glossary: “Domain forwarding” works with long URLs by masking the root domain and then redirects the traffic to a specified URL that is not as easy to remember (or say) as the domain that′s being forwarded.
If you want to monetize your teleseminar presentations faster, better and with less human effort, then it makes sense to draft your “timeline” before your event.
Good tele-trainers deliver content and make a Call-To-Action (CTA) on Teleseminars like any “platform” presentation. Great tele-trainers follow a pre-planned Teleseminar timeline that elicits more “physical” action from their audience.
The Point: Your presentation will be clearer and more powerful when you plan what you want to say and when to say it.
Resource: http://www.TeleseminarTimeline.com/
Glossary: “Teleseminar Timeline” is a linear representation or timetable of WHAT to say, and sequentially WHEN to say it, in order to get greater “monetization” out of any Teleseminar, Teleconference, Webinar or TeleWebcast.
