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Do you write marketing plans? Anyone can write one—as long as you use the executive summary format. Here are the five questions you need to ask yourself and your team in order to design it:
1. What’s the urgent problem?
2. What’s the unique solution?
3. Why am I stuck? Why are we stuck?
4. What’s the process?
5. What’s the first physical action we’re going to take to get from problem to solution?
To learn more about the process and each question, [Read more…]
Having great talent on your team can really make a big difference in your company. Most entrepreneurs don’t spend enough time on the single, most important activity that can boost the overall productivity of the company: having a strong hiring process.
I don’t have an HR department, and I have very little time to interview. If you’re like me, you can follow the following three tips:
Tip #1: Prequalify 80% of the time. Promote 20% of the time. The nice thing about this method is that it’s nearly automatic. I don’t have to spend a lot of the time narrowing the initial list down.
Tip #2:Send interested candidates to a 24-hour recorded message of yourself speaking. it’s another filter that you can use to narrow down the candidates. I want absolute certainty that this job is the right fit for them before they even talk to me.
[Read more…]
Are you using Twitter for your business? If not, why not? It’s an extremely beneficial tool that you can use to spark conversation, get the word out about your business and products, ask for testimonials, share original content, and much more. Here are a few statistics from Twitter that were published back in March of last year:
As Twitter continues to grow each day, it’s important that you as a business owner start (or continue) developing marketing strategies for your business that incorporate this powerful social media site. The opportunities are endless.
In order to get your mind churning about how you could (and should) be using Twitter for your business, I wanted to [Read more…]
I have three quick tips that will help you start successfully managing your email inbox TODAY.
A full inbox of unread emails or emails that need to be responded to can be overwhelming, frustrating, and can negatively affect your day-to-day productivity.
How many emails do you get each day? How many do you get each hour? If you feel overwhelmed, take five minutes to [Read more…]
“When you are able to tell the story of what you or your business does you will vastly increase the connection with the consumer.” – Gary Vaynerchuk
Do you consider yourself a good storyteller? When you meet someone for the first time and they ask you about your business, brand, or product, how do you respond?
The most successful examples of effective social media marketing, video marketing, and even traditional marketing campaigns occur when the consumer is able to latch on to a story that resonates on an emotional level for them.
In the video below from Harvard Business Review, Peter Guber, former CEO and chairman of Sony Pictures, and active chairman and CEO of the Mandalay Entertainment Group, explains why storytelling is so important [Read more…]
“The way of the world is meeting people through other people.” – Robert Kerrigan
The quality of my life is largely determined by the quality of my relationships, and the quality of my relationships are determined by how well I network—with friends, family members, and business connections.
If you want to boost your productivity at a networking event and become a networking master, try following this three-part tip:
Know the questions and the answers to the trialogue.
Find out what I mean by watching my video below:
What other networking tips would you offer to someone who wants to improve their networking abilities? Leave a comment for me in the Facebook Comments section below. By starting a conversation below, you can start networking right here on my website! Thank you.
“A leader is one who knows the way, goes the way, and shows the way.” — John C. Maxwell
Are you striving to become a leader? Have you ever thought about what might be holding you back? In a recent video I watched, Anne Morriss, the managing director of the Concire Leadership Institute, talks about a few common barriers that stop people from becoming leaders:
1. Overemphasizing personal goals – leadership isn’t about you. It’s about making other people better as a result of your presence, and about making sure they can continue to succeed after you leave.
2. Being distracted by [Read more…]
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