- Part 14

Rediscover The 100-Year Old AIDA Formula

By Alex Mandossian

Pop Quiz: Of the many advertising formulas around, which one has been time-proven for over 100 years and involves only 4 simple steps?

Answer: The A-I-D-A Formula.

The 4 steps are simple to remember: First, you grab your prospect’s Attention (A) about your offer. Second, you elicit their Interest (I) about your offer.

Third, you amplify their Desire (D) to purchase your offer. And fourth, you influence them to take Action (A) and descriminate in your favor with their wallet.

Here’s a quick recap for your review:

A = Attention

I = Interest

D = Desire

A = Action

Easy right? Not exactly. My experience with the time-honored AIDA Formula is that it’s simple to learn, but not easy to implement.

Over the years, I’ve observed dozens of veteran marketers [Read more…]

Discover the Learning Power of “Content Diving”

By Alex Mandossian

I often enjoy cold pizza the “morning after” more than the piping hot version the night before :-)

What does the joy of devouring day-old pizza have to do with your info marketing content or your success as an entrepreneurial CEO?

Two things, actually …

1) Principle centered content never gets stale, it only gets better with age.

You can return to it again and again to see it with new eyes on YouTube, hear it with a new ears on a Teleseminar or visualize it with a new mind when reading a blog post like this one

2) Deep diving into familiar content doesn’t breed contempt, it breeds more success!

As a student, your one and only path to mastering anything I teach you is through the path of familiarity.

If you are an info marketer, the only way [Read more…]

“Bookinars” Sell Books Faster and Easier

By Alex Mandossian

secret-code-of-success1 I have spectacular news if you’re an author or infopreneur.

You now have the opportunity to experience the fastest, easiest and most economical way to sell truckloads of your books and info products – even if you’re self-published – without spending a single penny more on advertising or promotional costs.

Sound like a pipe dream? Hardly. In fact, I’m cordially inviting you – on this post – to experience this new marketing breakthrough I’m talking about during 4 weekly 90-minute tele-gatherings.

Your total investment for private phone access is to get ONE book available right now on Amazon, Barnes & Noble and Borders.

The book itself will be your Action Guide for each of the four tele-gatherings and its title is The Secret Code of Success written by my friend, Noah St. John.

I’ll tell you more about the [Read more…]

Does Your Email Inbox Need A 60-Sec Cleansing?

By Alex Mandossian

email1 It was a warm Friday morning in Kona, Hawaii … and there I was eating my breakfast with five of my TLC friends.

Suddenly, that all-important topic of distractions came up. So I seized the opportunity to ask all five thought leaders the single most important entrepreneurial productivity question that I routinely ask my students, friends, colleagues and even my mentors.

Here’s the question:

“What’s the #1 distraction you inevitably face each day in your personal and professional life?”

They went five-for-five and gave the same answer. It’s the same answer I hear from my students. It’s the same answer I hear from my JV partners, my colleagues and even my mentors.

Survey after survey, Ask Campaign after Ask campaign … Email seems to be everbody’s undisputed #1 distraction in their personal and professional lives!

Imagine that? The #1 distraction entrepreneurs and [Read more…]

Kipling’s 6-Step Secret Dissolves “Writer’s Block”

By Alex Mandossian

rudyard-kipling3 Joseph Rudyard Kipling (1865–1936) was an English author and poet. Born in Bombay, British India (now Mumbai), he is best known for his works of fiction like The Jungle Book.

According to Wikipedia, he is one of the greatest innovators in the art of writing the short story. Kipling was one of the most popular English writers in the late 19th century and he won the Nobel Prize in Literature in 1907.

He is the first English writer to receive the prize and to date he is still its youngest recipient.

As a work-at-home entrepreneur, I believe that Rudyard Kipling’s greatest contribution to the marketing and copywriting world was his Six Honest Serving-Men technique (or “Six Honest Servants” which is more politically correct today).

Whenever he waged an occassional battle with [Read more…]

Why Is Google Unhappy About Getting “Verbed?”

By Alex Mandossian

The first recorded usage of “Google” used as a verb was on July 8, 1998, by Larry Page, who wrote on a mailing list: “Have fun and keep googling!”

“Google” was officially verbed in the Oxford English Dictionary on June 15, 2006 and to the Merriam-Webster Dictionary in July, 2006.

I firmly believe that having the public utter your company name as a verb is like going to heaven without the inconvenience of dying. Getting “verbed” is the ultimate accomplishment for any brand – the marketer’s Shangri-la.

But Google doesn’t see it that way. Its legal department isn’t happy about getting “verbed” probably because they’ve bought into the myth that a company risks [Read more…]

Short Movie About the Power of “Validation”

By Alex Mandossian

The principle of validation can take on many meanings in English or any other language.

The best definition I’ve come up with (as it relates to human potential) is this 10-word sentence: “A specific acknowledgment of appreciation for a task well done.”

But the most curious thing about validation is that it feels just as good to the person who does the validating as it does to the person who gets validated.

As a trainer and teacher, I feel the most validated if one of my students unexpectedly shows their appreciation by verbally acknowledging the time and effort I put into designing the tele-curriculum.

How and why they show their validation is important to me, but when the validator is specific about what they appreciate about my training, it makes me feel even better.

Key Point: The more [Read more…]

Survey Results: Readers Want 2 Posts Per Week

By Alex Mandossian

On December 30th, 2008 I posted a survey so my readers could decide if 3 posts per week would be better than 2 posts per week.

Over 320 readers voted and the final tally I took revealed 202 – NO votes compared to 119 – YES votes. The Blog Dialogue survey result was a WIN-WIN for me because I get do less work and serve more of my readers.

Starts Immediately: So as of Thursday, January 8th, my blogging editorial calendar will 2 posts per week that show up every Thursday and Tuesday (every week in 2009) at precisely 8:44am Eastern.

One of my core premises is: “People support what they help to create.” And thesimplest way to get support is to “Ask.” That sounds simple, but it’s not easy.

The”Ask Principle” is what the Greek Philosopher, Socrates discovered nearly 2,500 years ago, which is now known as the The Socratic Method. It is what Gandhi insinuated when he said, “In order to G-E-T you must first A-S-K.”

And it is what George Gallup did for most of his professional life – assessing public opinion on political, social, and economic issues, including the hopes and fears of people around the globe, their leisure-time activities, their morals, beliefs, etc.

What To Do Now: In 2009, I want you visit and revisit this blog on Tuesdays and Thursdays. When you do, you’ll see a new blog post that appears at precisely 8:44am Eastern.

It may seem silly to you, but for me, having that level of consistent precision (Tuesdays, Thursdays at 8:44am Eastern) makes me more predictable to you. And predictability typically leads to Trust.

Breaking Through the Far Side of Disappointment

By Alex Mandossian

Wikipedia has an interesting way of definining “disappointment.” If you take a moment to look the word up, here’s what you’ll find:

“The feeling of dissatisfaction that follows a failure of expectations to manifest. It differs from regret in that the individual feeling regret focuses primarily on personal choices contributing to a poor outcome, while the individual feeling disappointment focuses on the outcome.”

Looking back on my own marketing accomplishments, one of the things I’m certain of is that my disappointments inspire me to storm the gates that others gladly sneak past.

When you learn how to handle disapointments – miscommunications, violated expectations or thwarted intentions – as welcomed guests into your business life, you’ll have the mindset of cheerful expectancy of having a breakthrough not long after :-)

If you feel what I’m saying is just a bunch of [Read more…]

Blog Survey: Shall I Post 3X Per Week In 2009?

By Alex Mandossian

I made a public declaration about six months ago to consistently post 2X (two times a week) for the rest of 2008. It was more work than I originally realized, but I’ve been pleasantly surprised by the number of “referrals” and “comments” I’ve received ever on this blog ever since. Many thanks!

As I indicated on my Dec. 26th post, I’m only focusing on 4 marketing tasks to grow my business. I plan on “outsourcing” my weaknesses to vendors who play at things I work at. One of my strengths is Blogging.

Here’s The Survey Question: If I blog 3X per week vs. 2X per week, will you read and comment on my posts? If your answer is YES, then say so and give me your brief reason WHY.

As Jim Rohn says, “The bigger the WHY, the easier the HOW.” So if your answer is NO, I want your candor to tell me WHY. Deal?

If I get a “Net Score” of 101 YESes (Total YESes minus Total NOs = Net Score), then every Monday, Wednesday and Friday in 2009 at 8:44am Eastern, you’ll see a new blog post. If I don’t get that “Net Score” I’ll continue at 2X/week.

Make your YES/NO vote in the “Reply Box” (click “Comments”).

Rediscover The 100-Year Old AIDA Formula

“Bookinars” Sell Books Faster and Easier

Does Your Email Inbox Need A 60-Sec Cleansing?

Kipling’s 6-Step Secret Dissolves “Writer’s Block”

Breaking Through the Far Side of Disappointment

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