The Internet's First Blog For Information Marketers
In episode #33 of Marketing Online Live I answered a very simple, but powerful question: How do I add podcasting to my marketing mix?
Here′s the answer: You do exactly what you′re doing right now.
You find out what your market wants most.
You answer their questions, and you deliver the content you′re delivering right now as an information marketer, an author, an independent professional or a small business owner. [Read more…]
In episode #34 of Marketing Online Live, Paul and I were discussing the fact that National Semiconductor gave away 30 gigabyte iPods to all their employees.
The reason? They understood the value of the training and learning this technology offers, and they were willing to spend good money on it.
However, I think they completely missed the boat on this move.
They were lazy in their approach. They knew they had to get iPods into someone′s hands. Do you know how much “entertainment,” not education, you can get on 30 gigabytes? [Read more…]
It′s time to take the iPod to a new level. There′s more to life than just a “play list.”
There′s a “learn list” a “news list” and any other type of list you can think of.
Play list means music with the iPod, but the content on an iPod can go way beyond music. [Read more…]
In episode #32 of Marketing Online Live, Paul and I discussed the fact that podcasting isn′t just “audio,” especially now with the Video iPod.
This means that anyone who subscribes to our content can receive any type of media through the podcast channel.
iTunes has embraced this by setting up little icons for different media.
They have the monitor icon if it′s a video or the icon that looks like a page if the media is a PDF file.
So the concept of shooting whatever media you want down the channel is definitely coming. [Read more…]
In episode #32 of Marketing Online Live, Paul and I were discussing the difference between “dumb” and “smart” technology.
Specifically iPods and MP3 players.
In essence, the devices themselves are dumb and the content is smart.
When I say “dumb,” I′m not referring to it in the bad sense of the term, like they can′t do anything or “dumb” as in stupid.
I mean dumb, as it can′t do anything by itself or alone.
It has to be given something to have “smarts” or a “brain.” The brain in this case is the content. [Read more…]
In my last few blog posts I addressed the first 2 things that every business should know about podcasting.
#3: The game is won when your listener takes you with them.
Statistically speaking, most podcasts are consumed at the computer. The only way they′re going to take you with them is if you make it simple, easy and convenient to do so.
I take the path of educating my audience on how to consume the podcast on the go on the iPod or whatever podcast catcher vehicle they have. [Read more…]
In the last blog post I wrote about the first of three things that every business should know about podcasting for your business.
This is that audiences are expecting and deserve to be able to time and place shift.
#2: The more intimate the communication, the less the distraction.
This is one of the most powerful things about podcasting. It′s what The Business Podcasting Bible is all about.
I′ve been waving the flag on marketing intimacy since I started marketing 10 years ago. Podcasting is intimate because it appeals to your sense of sound. [Read more…]
In episode #31 of Marketing Online Live, I was in Singapore doing a tour of the Asian Internet Marketing School in Jakarta, Bombai.
I was there for 40 days, and it was an amazing trip.
During that episode Paul and I discussed the 3 things every business must know about podcasting.
I′ll write about the first one in this post and follow up with 2 and 3 in my next post.
Mark Thompson, Director of the BBC said: [Read more…]
A podcast is all about convenience. It′s an alternative method used to consume information.
Digital Rights Management (DRM) is more about inconvenience than about control or restriction.
There’s really no way to restrict any savvy information publisher.
That inconvenience marks the difference between what is monetizable and what isn′t.
I′ve sold more than $4.5 million of my own information products in the past 7 years and more than $200 million worth of other people′s information products. [Read more…]
Amateur or Professional? The Difference is More Then a Buck
In episode #36 of Marketing Online Live, Paul and I discussed our upcoming course, Podcast Secrets.
We learned that before launching any type of course, it′s always best to have a workshop so people can give you feedback on the course.
For instance, what the modules should be about, what to name them and any other comments.
There is also the difference between being an amateur or hobbyist and being a professional. [Read more…]