The Internet's First Blog For Information Marketers
In the last blog post I talked about two ways to repurpose. Today I′ll talk about a third – the eBook.
An eBook is the digital equivalent of a printed book and is downloaded directly from the Internet as a PDF file.
A great example is the eBook PowerPause by Mr. John Harricharan.
PowerPause is a digital book that was repurposed several times over. He took one concept and splintered it into many products. With each repurposing, there′s more profit. [Read more…]
You may be aware that Paul Colligan and I are about to launch a new course titled Podcast Secrets.
This course stemmed from the book that Paul and I wrote together called The Business Podcasting Bible.
In the book we discuss the 10 commandments of business podcasting. Today I′ll share 5:
1. Thou Shalt Ask My Audience: Go directly to the market first and ask them what they want. Create the message from their feedback. [Read more…]
 James Jacobson |
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During this 1-hour Virtual Book Tour, James reveals the story behind his book, How to Meditate With Your Dog. The book’s promise is “An Introduction to Meditation for Dog Lovers”.
Click here to add this book to your library.
 Stephen M.R. Covey |
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During this 1-hour Virtual Book Tour, Stephen reveals the story behind his book, Speed of Trust. The book’s promise is “The One Thing That Changes Everything”.
Click here to add this book to your library.
In episode #33 of Marketing Online Live I answered a very simple, but powerful question: How do I add podcasting to my marketing mix?
Here′s the answer: You do exactly what you′re doing right now.
You find out what your market wants most.
You answer their questions, and you deliver the content you′re delivering right now as an information marketer, an author, an independent professional or a small business owner. [Read more…]
In episode #32 of Marketing Online Live, Paul and I were discussing the difference between “dumb” and “smart” technology.
Specifically iPods and MP3 players.
In essence, the devices themselves are dumb and the content is smart.
When I say “dumb,” I′m not referring to it in the bad sense of the term, like they can′t do anything or “dumb” as in stupid.
I mean dumb, as it can′t do anything by itself or alone.
It has to be given something to have “smarts” or a “brain.” The brain in this case is the content. [Read more…]
 Jim Guarino |
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In this 1-hour Virtual Book tour, Jim reveals the story behind his latest book, Get Real! Money. The book’s promise is “Get the Money You Want in Just 7 Minutes a Day”.
Click here to add this book to your library.
 Kendra Todd |
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During this 1-hour Virtual book tour, Kendra reveals the story behind her book, Risk & Grow Rich. The book’s promise is “How to Make Millions in Real Estate”.
Click here to add this book to your library.
Phase #3: Subscriptions
In my last blog, I talked about the first 2 phases of information distribution via the Internet.
The first 2 were surfing and searching. The third is subscribing.
When I talk about subscribing, I′m talking about opting in to information from a specific source that we know, like, trust and respect.
Enter the world of RSS, or “real simple syndication.”
RSS is a file that provides new content at a website. RSS aggregators grab different feeds and combine them in one place. [Read more…]
Have YOU Registered?
This is a 4 Module course I created and launched last year. This course teaches how to sell more books faster, better and with less effort. Each session is a Module because they are not sequential. You don’t need to realize and understand the previous module. They don’t build on each other. They are stand-alone.
Module 1 is Repurposing Strategies. These are principle centered strategies on how to repurpose your content and accelerate profit. [Read more…]