Creating Blog Content | Alex Mandossian's Blog

Elements of a Effective “Quick-Start” System

By Alex Mandossian

If you’re an info marketer, small business owner or a service professional, then having a Quick-Start (QS) system is critical to accelerate the growth of your business.

For instance, as marketer who teaches how to get wealthy in the Domaining business, my first aim is to inspire, motivate and influence new students (customers) to get steeped into my QS system.

Click here if you want to see how this works first-hand.

Whenever one of my Domaining prospects converts into a paid Domaining student (and becomes a new member of my “tribe”), I bend over backwards to make sure [Read more…]

Become A Better Storyteller

By Alex Mandossian

“When you are able to tell the story of what you or your business does you will vastly increase the connection with the consumer.” – Gary Vaynerchuk

Do you consider yourself a good storyteller? When you meet someone for the first time and they ask you about your business, brand, or product, how do you respond?

The most successful examples of effective social media marketing, video marketing, and even traditional marketing campaigns occur when the consumer is able to latch on to a story that resonates on an emotional level for them.

In the video below from Harvard Business Review, Peter Guber, former CEO and chairman of Sony Pictures, and active chairman and CEO of the Mandalay Entertainment Group, explains why storytelling is so important [Read more…]

Generate More Leads By Increasing Social Sharing

By Alex Mandossian

A recent article featured on Entrepreneur.com by author Ann Handley illustrates how businesses can generate more leads simply by increasing the ability and ease for users to share content across their social networks. I believe the advice given in the article can be extremely helpful to businesses regardless of their size, age, and target audience. Here are a few blurbs from the article that I want to point out to you:

“Because a clear way to generate and nurture leads is to create content: a blog and maybe an e-book and a Twitter stream and so on. But it’s pointless (and lonely!) to write a blog that gets no visitors and zero comments–and, consequently, affords no traction for your lead-gen efforts. Websites that facilitate sharing generate seven times more mentions online than those that don’t” (Source).

In her article, Ann Handley uses a few recent studies to point out how powerful social share buttons can be, in relation to lead generation, when effectively placed on [Read more…]

Make The Internet Your Sales Scalpel — An Excerpt From Harvey Mackay’s New Book

By Alex Mandossian

I was lucky enough to have recently contributed to a new book by my good friend, New York Times best selling author and sales legend, Harvey Mackay. In the book, I was able to share my experience with selling online in a chapter titled, Make The Internet Your Sales Scalpel. Here is an excerpt of that chapter in which I provide answers to a number of questions asked by Harvey:

Some salespeople say: “The Internet is a fine tool for some folks, especially younger ones. Me? I’m of the old school.” Is that realistic: Can anyone in sales these days afford not to sell over the Internet?

It’s possible to sell without the help of the Internet, but it makes the salesperson’s job a lot tougher and less rewarding. The Internet is an “old school” selling adjunct, not a replacement . . . a reliable, low-cost prospecting tool to pre-qualify prospects.

Pre-qualifying prospects the old school, human-to-human way reduces productivity and invites personal rejection. The 21^st-century selling pro puts the burden of pre-qualifying on the Internet.

Online pre-qualification tools such as assessments, surveys, and tutorials dramatically reduce customer acquisition costs and practically eliminate personal rejection. Sales professionals should have online pre-qualification systems in place. This screening lets them deal only with educated prospects during their initial human interaction. [Read more…]

How List Building is Just Like Learning How to Fish For a Lifetime

By Alex Mandossian

Every successful internet marketer knows that their most valuable asset is their list. Not their computer, not their products. Their list.

The principles of successful list building go back to the old adage that says, “Give a man a fish and he has a meal. Teach a man (or woman) how to fish, and he has a meal for a lifetime.”

Learning to fish (list build)

You profit for a lifetime when you know how to fish, or to properly assemble a list. [Read more…]

5 Ways to Make Your Social Media Strategy More Effective

By Alex Mandossian

Even before launching a Facebook page or Twitter account for your business, you need to take the time to develop a social media strategy that will help you accomplish the specific goals you have for creating a presence on social media.

Too often businesses rush into creating accounts or pages on social media sites without really having a plan. In order get the most out of social media, you need to put some time and energy into coming up with a strategy that will work for you and your business.

In order to make your social media strategy more effective, follow these five simple tips:

1. Be Consistent. This tip goes hand-in-hand with developing a strategy before launching your social media accounts/pages. In order to have an effective and successful presence on social media, you need to allocate the time and energy it takes to be consistent. This means having a plan for how much time you’re willing to spend managing your social media sites, when you plan on updating your sites, and figuring out what kind of updates you want to share with your community. Once you create a place for people to go to learn more about you and interact with each other, you want to make sure your community isn’t disappointed with the lack of updates you share with them. In order to boost the effectiveness of your social media efforts, your time and engagement on social media should always be consistent. [Read more…]

The Top 3 Benefits of Adding TeleSeminar Marketing in Your Business

By Alex Mandossian

TeleSeminar Marketing is a great way to increase your sales and profits, especially during economic slumps. While that is easy to say, now I’m going to prove it to you by identifying and explaining the top 3 benefits of adding TeleSeminar Marketing to your marketing mix.

Top 3 Benefits of TeleSeminar Marketing

While there are many, many advantages of TeleSeminar Marketing, here are the top 3 in my experience:

TeleSeminar Marketing Benefit #1 – One to Many – The traditional model of marketing and sales is the one to one model. One person sits down with or gets on the phone with one other person to try to market to them and make a sale.

It’s truly amazing to me how so many people still follow the one to one model, even online. The one to many model is simple more efficient and reaches for people in the same amount of time. [Read more…]

Discover the Power of FAQ Templates to Capture More Online Sales

By Alex Mandossian

If you want to capture more online sales faster, better and with the least amount of human effort then I encourage you to develop FAQ templates.

What are FAQ templates? Well FAQ stands for Frequently Asked Questions. So FAQ Templates are templates that allow you to include frequently asked questions on your web sites, blogs, and other marketing communications.

Adding FAQ sections to your websites and other marketing communications are often your very best automated sales tools that consistently and repeatedly capture more sales by minimizing resistance.

Whatever your area of expertise, there are frequently asked questions by your prospects and even your members and customers. You discover these FAQs in at least 2 ways:

1. Pay attention to what your prospects and community is typically asking you, and

2. Ask them. Ask them what their questions are, what their biggest challenges are, what they struggle with the most.

Then provide both the questions and answers on your web sites and marketing messages and you have now answered new prospects questions before they have even asked them. This ups your perceived expert status and reduces sales resistance from the beginning.
[Read more…]

Jim Rohn Lessons on Life [VIDEO]

By Alex Mandossian

I hope you take a few minutes to watch this video that I recently came across on the official SUCCESS magazine YouTube channel. It’s only about three minutes long, and is worth watching. Take a look:

Do you have a quote or saying that you try to live your life by? Post it in the comments section below.

5 Ways to Create Thoughtful Content on Facebook, Twitter and Your Blog

By sbc

What I’m about to share may be against what you’ve thought social media is all about. I invite you to put your judgements to the side until after you’ve experienced all 5 ideas below for yourself. Then, I want to hear YOUR thoughts on thoughtful content.

Start writing the way you talk. When you have a great idea, how do you express it to others verbally? Write the same way.
Stop writing about your company and your products/services. Over promoting your business is the number one mistake people make with social media posting. Instead, start thinking about what buyer problems you can solve and share insightful topics that will appeal to them.
Start writing on purpose. What’s the purpose for your blog? Your Facebook page? For Tweeting? What are you trying to accomplish. Figure this out first and creating content becomes easier.
Stop spending more time on the content than you do the titles. Creating great titles is the most important part of creating great content. Start spending 80% of your content creation time thinking and writing your headline. Then spend the other 20% actually writing the rest.
Start being original. Instead of quoting other people, start quoting yourself. Instead of referencing great research, start doing and writing about your own research.

It’s only 5 things to think about. Yet it can take you 5 days, 5 months or even 5 years to master them.

Start now.

Click here to go to one of my favorite places to share thoughtful content.

Elements of a Effective “Quick-Start” System

Become A Better Storyteller

Generate More Leads By Increasing Social Sharing

Make The Internet Your Sales Scalpel — An Excerpt From Harvey Mackay’s New Book

How List Building is Just Like Learning How to Fish For a Lifetime

The Top 3 Benefits of Adding TeleSeminar Marketing in Your Business

Discover the Power of FAQ Templates to Capture More Online Sales

Jim Rohn Lessons on Life [VIDEO]

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