Info Marketing | Alex Mandossian's Blog

Do You ‘Tweet’ For Your Business?

By Cathy Perkins

Do you ‘tweet’ for your business? If you don’t you should. Twitter has really caught on as a traffic builder.

Tweets are short little posts commenting on what you are doing right now. The key to using Twitter effectively is participation. You must listen as well as speak. The more you listen and respond, the more people will ‘follow you’.

When you tweet, your message is broadcast to everyone who is following you. If your ‘tweet’ is interesting, your followers will want to see what you are all about and will click over to your blog.

Write a new blog post? Tweet about it. Launching a new product? Tweet about it. Working on a new project? Tweet about it.

The more you interact, the more people will interact with you. So, go over to Twitter and set up an account. Search for people you know and start following them. Start ‘tweeting’ and watch what happens!

The “Donkey In The Farmer’s Well” Parable

By Alex Mandossian

Okay, so maybe this isn’t an Aesop Fable, but I do hope you enjoy the message because it applies to Entrepreneurial CEOs under any economic conditions – upswings or downswings.

Visit www.TheDonkeyStory.com and feel free to pass it on to your friends, colleagues or even loved-ones.

The Morale: “Shake it off and take a step up…” :-)

The Birth of the “Virtual Book Tour”

By Alex Mandossian

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November 20th, 2002 was an important day for me.

On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live “physical” book signing. I was shocked when I discovered that they only sold a few hundred books. I knew there had to be a better way.

The better way to sell books or info products is a Virtual Book Tour … which has been the topic of this video blog and my 4-module series.

Since 2002, I’ve conducted nearly a hundred Virtual Book Tours (“VBTs”). And today, I charge almost $5K to interview authors (for 60 minutes) and mail my online list on their behalf.

If you’re reading this before June 5th at 6pm Pacific (9pm Eastern), that evening I’m hosting a live Preview Call for my VBT teleseries and I want you to attend.

If you register before the dealine, you’ll save $79 on your tuition as a result of reading this blog post with this Discount Code: gabe1025.

Click here to get the full story if you missed the deadline.

21 Proven Ways to Repurpose Your Teleseminars

By Alex Mandossian

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The single most overlooked info marketing strategy is “repurposing.”

No other strategy offers authors and Infopreneurs so much leverage to accelerate the productivity of your info marketing business. You can get the full story on my 2-hour VBT Preview Call.

Watch the video above in its entirety and make certain you pull-down the 21 Repurposing Tips PDF Report I give you online access to at the end. Your candid comments below will be most appreciated :-)

Blog Your Book…

By Cathy Perkins

…or your book idea or your information product!

If you are an author (or Infopreneur) with a published book, book idea or forthcoming info product launch, then you need to “blog” about it.

If you are a published author, blog from your book. Remember, Alex says you don’t make money writing your book, you make money explaining your book.

If you are an author with an idea for a book, blog about your book. Start creating buzz about it before it’s even published. AND – ask your readers for their ideas and opinions.

You never know what you might hear :-)

You will learn a whole lot more about this blogging strategy on this year’s Virtual Book Tour Systems with Alex Mandossian. Watch for an announcement about the preview call on June 5^th.

“The Success Principles For Teens”

By Alex Mandossian

Kent Healy and Jack Canfield

Listen to Virtual Book Tour…

Kent Healy (San Clemente, CA) started his first business at age 15 and by 17 began writing his first book, Cool Stuff They Should Teach in School.

The success of this book and speaking engagements has made Kent one of the most popular and sought after young experts on the topic of success.

Jack Canfield is an American motivational speaker and author. He is best known as the co-creator of the “Chicken Soup for the Soul” book series, which currently has over 124 titles and 100 million copies in print in over 47 languages.

During this 1-hour Virtual Book Tour, Jack and Kent reveal the story behind their book, The Success Principles for Teens. The book’s promise alone is worth listening to this Virtual Book Tour!

Click here to add this book to your library.

Article Marketing for Book Authors

By Jeff Herring

If you are an author or an author-to-be, and want to sell more books with less effort then I have four words for you –

articles about…

articles from…

When you write articles about the topic of your book and create articles from your book, you can create an endless wave of prospects you would never have reached otherwise.

You will learn much more about this strategy on this year’s Virtual Book Tour Systems with Alex Mandossian. Be on the lookout for the opening of registration and the preview call on June 5^th.

Who Knows You? (The Power of “Connecting”)

By Alex Mandossian

When you want to tap into the power of “connecting” with your friends or business colleagues, remember it’s not who you know … it’s WHO KNOWS YOU that counts most.

Consider the implications of “Metcalfe’s Law“. I won’t go into the formula (you can read about it at Wikipedia), but I will tell you it all started with telephone networks. Then it went into fax networks. Then to operating systems. And then the Internet.

Today, all the hype is about “social networking” sites, right?

Side Note: In 1843, a Scottish mechanic named [Read more…]

Entrepreneurial “Idiot” or “Mystic?” – You Judge…

By Alex Mandossian

I recently read Robert Shemin’s new book in one sitting on a flight to Vancouver, BC.

It’s titled, “How come THAT idiot’s rich and I’m Not?” and although he writes that the “idiot” in him made him wealthy (on page 21), if you get and read his book, you my feel he’s more of an entrepreneurial “mystic” of sorts.

You be the judge by listening to our live Virtual Book Tour. All I know is that Robert’s first sentence of the fifth paragraph on page 29 is worth 100 times what you’ll pay for his book.

I’ve been thinking about that 4-word sentence because it’s the most obvious, yet thought-provoking sentence I’ve read in a long time.

Here’s the sentence: “Real wealth is time.”

When you think about it, what the mega-wealthy buy most [Read more…]

The Leveraging Power of VBTs

By Alex Mandossian

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If you’re an author or infopreneur who wants to sell more books (or info products) without having to travel to bookstores or speak at seminars, then the “Virtual Book Tour” is your passport to wealth.

Many best-selling authors still travel from bookstore to bookstore during the promotional launch of their new books.

Yet they these same info marketers can capture more publicity and broaden promotional reach through the repurposing power VBTs.

Check out the resource below to get private access to a national best-selling author who decided that a Virtual Book Tour was a faster, easier and better way to promote her book.

Resource: www.HappyForNoReasonNow.com

Glossary: A “Virtual Book Tour” is a live or pre-recorded teleseminar during which authors explain their books once, instead of traveling to dozens book stores.

Do You ‘Tweet’ For Your Business?

The “Donkey In The Farmer’s Well” Parable

The Birth of the “Virtual Book Tour”

21 Proven Ways to Repurpose Your Teleseminars

Blog Your Book…

“The Success Principles For Teens”

Listen to Virtual Book Tour…

Article Marketing for Book Authors

Who Knows You? (The Power of “Connecting”)

Entrepreneurial “Idiot” or “Mystic?” – You Judge…

The Leveraging Power of VBTs

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