Packaging — Page 6

Intimate Is Better

By Alex Mandossian

In the last blog post I wrote about the first of three things that every business should know about podcasting for your business.

This is that audiences are expecting and deserve to be able to time and place shift.

#2: The more intimate the communication, the less the distraction.

This is one of the most powerful things about podcasting. It′s what The Business Podcasting Bible is all about.

I′ve been waving the flag on marketing intimacy since I started marketing 10 years ago. Podcasting is intimate because it appeals to your sense of sound. [Read more…]

Search the Internet Like a Techie, Part 2

By Alex Mandossian

Phase #3: Subscriptions

In my last blog, I talked about the first 2 phases of information distribution via the Internet.

The first 2 were surfing and searching. The third is subscribing.

When I talk about subscribing, I′m talking about opting in to information from a specific source that we know, like, trust and respect.

Enter the world of RSS, or “real simple syndication.”

RSS is a file that provides new content at a website. RSS aggregators grab different feeds and combine them in one place. [Read more…]

HAPPY HOLIDAYS!

By Alex Mandossian

Holiday Greetings Play Now | Play in Popup

Click below to view our Holiday message.

Why iPods Are Best For Podcasting

By Alex Mandossian

By Alex Mandossian

Many in the information marketing world agree that offering specialized content is the way to earn a lot of money with Podcasting.

It is another way to serve the needs of their market in addition to offering seminars, teleseminars, CDs and DVDs. The key is that the content must be actionable and monetizable, meaning that someone can take action upon it and can monetize it.

It is reported that 30% of all cars sold in the U.S. in 2006 will offer an option of including some sort of iPod connectivity. This opens a whole marketing channel for information marketers. Perhaps the most exciting item announced by Apple is the release of the iPod Nano.

It has a gorgeous color display, is thinner than a pencil, and weighs 1.5 ounces. It also uses Flash memory instead of a hard drive resulting in fourteen hours of battery life.

Having a color screen is very important on multiple levels because it allows for an enhanced podcast that could include screen shots, graphs, and bars. The 2 gig version is $199. The 4 gig version is $249. I believe this is a huge advance for Apple. Steve Jobs has again dominated the marketplace and his products have class and style.

To get more Info Marketing News, visit: http://www.MarketingOnlineLive.com

What’s a Virtual Book Tour?

By Alex Mandossian

What’s a virtual book tour and how does it work? I’ve heard a few and have been in on a few, but I don’t really get how virtual book tours sell books and help me get noticed better.

What is a Podcast anyway?

By Alex Mandossian

What is a PODCAST and why am I hearing it all the time?

eBooks – Digital or Physical?

By Alex Mandossian

Should I sell ebooks delivered digitally? Or is it better to have hard products? Or both? I’m confused because so many info marketers give me mixed messages on this topic.

Teleseminars to Promote My Book

By Alex Mandossian

How do I make the most out of teleseminars if I’m an author and want to promote my book?

Best Way to Ship CD’s?

By Alex Mandossian

Alex…as a person in the audio recording field I am constantly being asked “What is the best way for me to ship a CD so that it arrives in good condition and makes a favorable impression on the person recieving it?” There are several options and as you have shipped a boatload of products to clients I was wanting to know what is your experience with this?

Intimate Is Better

Search the Internet Like a Techie, Part 2

HAPPY HOLIDAYS!

Why iPods Are Best For Podcasting

What’s a Virtual Book Tour?

What is a Podcast anyway?

eBooks – Digital or Physical?

Teleseminars to Promote My Book

Best Way to Ship CD’s?

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