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The Power and Influence of “Marketing Lexicons”

By Alex Mandossian

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If you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms.

By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon.

But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas.

Resource: www.AlexMandossianToday.com/glossary

Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts.

Article Marketing for Book Authors

By Jeff Herring

If you are an author or an author-to-be, and want to sell more books with less effort then I have four words for you –

articles about…

articles from…

When you write articles about the topic of your book and create articles from your book, you can create an endless wave of prospects you would never have reached otherwise.

You will learn much more about this strategy on this year’s Virtual Book Tour Systems with Alex Mandossian. Be on the lookout for the opening of registration and the preview call on June 5^th.

Entrepreneurial “Idiot” or “Mystic?” – You Judge…

By Alex Mandossian

I recently read Robert Shemin’s new book in one sitting on a flight to Vancouver, BC.

It’s titled, “How come THAT idiot’s rich and I’m Not?” and although he writes that the “idiot” in him made him wealthy (on page 21), if you get and read his book, you my feel he’s more of an entrepreneurial “mystic” of sorts.

You be the judge by listening to our live Virtual Book Tour. All I know is that Robert’s first sentence of the fifth paragraph on page 29 is worth 100 times what you’ll pay for his book.

I’ve been thinking about that 4-word sentence because it’s the most obvious, yet thought-provoking sentence I’ve read in a long time.

Here’s the sentence: “Real wealth is time.”

When you think about it, what the mega-wealthy buy most [Read more…]

The Leveraging Power of VBTs

By Alex Mandossian

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If you’re an author or infopreneur who wants to sell more books (or info products) without having to travel to bookstores or speak at seminars, then the “Virtual Book Tour” is your passport to wealth.

Many best-selling authors still travel from bookstore to bookstore during the promotional launch of their new books.

Yet they these same info marketers can capture more publicity and broaden promotional reach through the repurposing power VBTs.

Check out the resource below to get private access to a national best-selling author who decided that a Virtual Book Tour was a faster, easier and better way to promote her book.

Resource: www.HappyForNoReasonNow.com

Glossary: A “Virtual Book Tour” is a live or pre-recorded teleseminar during which authors explain their books once, instead of traveling to dozens book stores.

What is your VERB?

By Alex Mandossian

“Cogito, ergo sum” (“I think, therefore I am”) is the philosophical statement first delcared by René Descartes, which soon became one of the most foundational elements in Western philosophy.

According to Wikipedia, the meaning of the phrase is that if someone wonders if he or she exists, that is in and of itself proof of existance..

All philosophy aside, in my view Descartes’ “Verb” was to “Think” and “thinking” is how Descartes defined his existance … it’s what he did to define himself.

During the past year, I’ve asked thousands of my students and colleagues this same question (“What is your Verb?”) and many of the answers I’ve heard have astonished me.

For instance, my literary agent Bonnie Solow says [Read more…]

What’s Your Speed of TRUST?

By Alex Mandossian

In 2006, my good friend Stephen M.R. Covey wrote his international best-seller, Speed of Trust – The One Thing That Changes Everything.

“Trust is common to every individual, relationship, team, family, organization, nation, economy and civilization is the least understood, most neglected and underestimated possibility of our time.”

Stephen also makes this critical observation: “Trust impacts us 24/7, 365 days a year. It affects the quality of every relationship, every communication, every work project, every business venture, every effort in which we are engaged.”

From my own marketing experience … all 349 pages of that remarkable book can be summed up with this Marketing Formula: [Read more…]

Why Dive at the “Rocks” and NOT the Water?

By Alex Mandossian

Remember those old Wide World of Sports specials on Saturday afternoons?

One of my favorite events was the Acapulco cliff divers. These guys would scale a steep, rocky, cliff side about 120 feet in the air and then perform beautiful “swan dives” into the crashing surf below.

Before each dive, the divers watch the surf below rise and fall…rise and fall…rise and fall…sometimes for several minutes before taking their leap of faith. They have to time their jumps perfectly to hit the water at the precise moment the surf is at its highest point.

That way, they have a nice cushion of water to plunge into…one that was far from the rocks beneath. But the most interesting thing of all is this: [Read more…]

List-Building Power with Your “Blog Squeeze”

By Alex Mandossian

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If you want to grow a bigger and more responsive list faster, better and easier … then I want you to seriously consider creating a “Blog Squeeze” page as a “back-door” entry to your blog. By doing so, you’re online list will grow at head-snapping speed!

Every info marketer needs a blog. And it makes sense for every blog should have a blog squeeze page because for less than $10 annually, you can double, triple and even dectuple (10 times) your opt-in conversion rates, just like I have, utilizing the “Blog Squeeze” principle.

Most information marketers who have blogs do NOT have “Blog Squeeze” pages for their “first-time” visitors. By adding the word “Today” or “Now” and creating a “blog squeeze” page, you will double even triple your opt-in rates.

Resource: www.AlexMandossianToday.com

Glossary: The “Blog Squeeze” page? It’s “back door” entry to your blog that forces an “opt-in” from first-time visitors you get from articles, blog posts, banner and classified ads, and offline or other types of promotions.

Why Work “Environments” Influence Productivity

By Alex Mandossian

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If you want to develop a workspace that supports your goals and inspires higher levels of productivity start by removing the clutter and adding more meaningful “mental anchors” to your work environment.

Most entrepreneurial CEOs give little thought to how much a “workspace” can determine their personal productivity. But once you decide to construct a work environment that mentally “anchors” you in a positive way, you will start getting more done, faster, better and with less human effort.

Resource: www.AlexWorkSpace.com

Glossary: The “mental anchoring” of your workspace can have a powerful impact on your personal productivity by conditioning you to more supportive emotional states with visual triggers (like Pavlov did with auditory triggers linking food with the sound of a bell).

The Power and Influence of “Marketing Lexicons”

Article Marketing for Book Authors

Entrepreneurial “Idiot” or “Mystic?” – You Judge…

The Leveraging Power of VBTs

What is your VERB?

What’s Your Speed of TRUST?

Why Dive at the “Rocks” and NOT the Water?

List-Building Power with Your “Blog Squeeze”

Why Work “Environments” Influence Productivity

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