If you want to instantly boost the pulling-power of your sales copy and other marketing communications then in makes sense to study what good and bad ads have in common.
Over 50 years ago, advertising legend Leo Burnett analyzed the most common characteristics of his 62 biggest advertising flops (the worst ads his agency ever created).
What he discovered was that all of the ads had a low “verb” and high “adjective” to total word ratio. He concluded that by adding more “power words” (verbs) and reducing “adjectives” it gives sales copy more pulling-power with readers and more traction in the marketplace!
The Resource: www.104PowerWords.com
Glossary: If you ever find yourself crippled with “writer’s block,” start utilizing Rudyard Kipling’s “Six Servants” – just ask yourself: WHO, WHAT, WHERE, WHEN, WHY and HOW?
If you want to explode your product launches with less human effort, then I suggest you start hosting $20 preview Teleseminars and pay your affiliate partners $18 for each $20 registrant they acquire (90% commission rate) so they will support you and your product launches … enthusiastically!
In my last blog post, I wrote about a few ways to repurpose your content.
As I was discussing in previous blog posts,
Part of what I teach in
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Cause Change ONE “Micro-Donation” At A Time
Many organizations needlessly spend thousands of dollars in marketing and promotion to raise funds for their cause.
“Micro-fundraising” teleseminars afford an organization a low-cost way to attract smaller donations and raise funds faster and more cost-efficiently. To get a better idea of how “micro-fundraising” can work for your favorite cause or charity, listen to this 60-minute teleseminar: www.SmartStartGiving.com
Resource: www.PredictionsTelefundraiser2007.com
Glossary: “Micro-fundraising” is the practice of raising funds for any cause through small donations of $20, $25, $50 or $100 at a time.