Traffic — Page 8

Offline “Repurposing” Reduces Refund Requests

By Alex Mandossian

Wed. Minute - Offline Repurposing Play Now | Play in Popup

If you slash your “refund request” rates in half, then start utilizing offline “repurposing” strategies such as transcripts, CDs and DVDs.

Most information publishers have an organic refund rate that ranges from 2% to 20% if they only offer “online” versions of their info products.

The Point: You′ll cut your “natural refund rate” significantly once you start offering “offline” versions of your online digital info products and even software.

Resource: www.OfflineTranscriptSamples.com

Glossary: Your “natural refund rate” refers to the organic percentage of those customers who make the decisionto return your product during the guarantee period.

The Power of “Before-After-After” Testimonials

By Alex Mandossian

TSS Testimonials Play Now | Play in Popup

The majority of marketers rely on the “Before/After” testimonial approach to demonstrate the credibility of their products or services.

An approach that generates higher impact is the “Before/After/After” testimonial template I first learned from my friend and fitness guru, Bill Phillips.

[Read more…]

Why 24-Hr. Recorded Messages Make Sales Stick

By Alex Mandossian

Wed Minute - 24hr Recorded Message Play Now | Play in Popup

If you want to catapult your customer lifetime values (LTV), then start utilizing the robotic and automated power of the 24-hour recorded message.

Every product or service has a story behind how it was developed and every story has a built-in “inherent drama” that appeals to your buyers.

The Point: The “inherent drama” of your product or service offering will have greater impact (and will be more convincing to your prospects) when delivered by the human voice â€“ your voice.

Resource: 1-800-976-8824, Ext. 9008 <—- Teleseminar Secrets

Glossary: “Inherent drama” is a term first coined by advertising legend, Leo Burnett in the 1940s. The concept refers to a “primal” element of your product or service that is so intensely interesting that it elicits tension in the minds of your prospects to either learn more or buy immediately.

Test the Impact of Your “Response Modifiers”

By Alex Mandossian

Wed Minute - Response Modifiers Play Now | Play in Popup

Definition of Advertise If you want to accelerate the growth of your online and offline business, it pays to “split-test” every single day. Your success with direct response marketing relies significantly on how often and how well you “split-test.”

By utilizing high-impact “Response Modifiers” daily, you′ll create winning marketing communications to double and/or even triple your sales and profits.

The Point: The sooner and more frequently you test Response Modifiers on your web sites, email communications and offline marketing, the faster you′ll uncover the “sweet spots” of what makes you money.

Resource: www.ResponseModifierTips.com

Glossary: A “Response Modifier” is a high-impact element in a marketing ad or campaign that influences your conversion rate for better or worse.

3 Ways to Repurpose Other People′s Content to Boost Your Profits

By Alex Mandossian

Repurposing your content is an ingenious way to make more money with less effort. So is repurposing other people′s content.

I′m not talking about plagiarizing or stealing someone else′s ideas.

I′m talking about using information that is already out there and repurposing it into a format not already available so it appeals to new and different audiences and directs those audiences back to your core marketing message. [Read more…]

To Repurpose or Not Repurpose – 4 Reasons

By Alex Mandossian

I teach my students to live by 4 principles of Tele-Training.

If you implement these strategies religiously, your annual income will inevitably turn into a monthly income three years from now. Try it â€“ you have nothing to lose.

Principle #1: List Building. Without a list, you have no one to get your message to. Therefore, you need to build a list. And the key to list-building is to focus on lots of little ways, not one big one. [Read more…]

It’s Not the Fish – It’s How to Fish

By Alex Mandossian

The principles of list-building go back to the biblical adage that says, “Give a man a fish and he has a meal. Teach a man (or woman) how to fish, and he has a meal for a lifetime.”

You profit for a lifetime when you know how to fish, or to properly assemble a list.

I′m not talking about fishing with a fishing rod â€“ that′s much too slow.

What I′m talking about is fishing with a net. A rod catches only one fish at a time â€“ a net catches many. [Read more…]

List Building: It All Starts Here

By Alex Mandossian

The most frequently asked questions I get are about list-building.

List-building is building a list of customers and potential customers you can market to over and over again.

With my 10 years as a direct response marketer, 5 years as an online marketer and 15 years as a general marketer, this is hands down the number one question I get asked.

Without a list, you have no one to speak to.

When you have no one to speak to, you have no one to promote to. [Read more…]

Infinite Possibilities, Same Content

By Alex Mandossian

In my last blog post, I wrote about a few ways to repurpose your content.

One way in particular was to create a website, e-zine or blog post. As I said, a blog post should be your first website, and it′s very easy to do.

How does someone without any prior knowledge of â€˜blogging′ go about taking those first few steps?

A great place to start is emiDOMAINS.com. It has everything you need to get a site on the web all in one place. [Read more…]

Repurposing: Create and Empire with the Same Content

By Alex Mandossian

As I was discussing in previous blog posts, repurposing is the key to making one idea many.

Take a bedtime story. Most parents have read their kids bedtime stories (and oftentimes it′s the same one over and over). A bedtime story is what an audio CD is.

It′s you reading your book. And when you read your book, you end up giving a bedtime story that has the same â€˜meme affect′. Everyone enjoys being read to. [Read more…]

Offline “Repurposing” Reduces Refund Requests

The Power of “Before-After-After” Testimonials

Why 24-Hr. Recorded Messages Make Sales Stick

Test the Impact of Your “Response Modifiers”

3 Ways to Repurpose Other People′s Content to Boost Your Profits

To Repurpose or Not Repurpose – 4 Reasons

It’s Not the Fish – It’s How to Fish

List Building: It All Starts Here

Infinite Possibilities, Same Content

Repurposing: Create and Empire with the Same Content

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