I see many people get into article marketing, write some good articles, and then blow the whole thing in the resource box.
So let’s take a look at three of the deadliest prospect and profit killing mistakes people make, and then what to do instead.
Mistake #1 – Making the Resource Box All About You – This one is really easy to do, especially since the resource box is also called the bio box. Many people tell the reader all about themselves.
I’ve actually seen a resource box that was almost as long as the article, filled with just about every award the author had won going back to grade school.
Sorry, but the reader is not [Read more…]
Wikipedia has an interesting way of definining “



3 Marketing Lessons Learned From Geese
Entrepreneurs can learn a lot from geese. The next time you see geese fly overhead, take a closer look at “how” they fly and you’ll discover “why” they can fly farther, faster and with less effort.
Got 2 minutes, 17 seconds to spare right now? Grab your mouse, click on the picture below and watch this clever video.
As each goose flaps its wings it creates an uplift for the other geese that follow. By flying in a “V” formation the whole flock adds 71 percet of extra flying range.
Lesson #1: Entrepreneurs who build reliable teams, “vendor networks” and strategic alliances accelerate the growth of their businesses faster, better and with less effort.
When a goose falls out of formation it feels the drag and resistance of flying alone. Every goose quickly moves back into “V” formation to take advantage of the lifting power of the other geese in front.
Lesson #2: Entrepreneurs who willingly accept feedback from their target market accelerate the growth of their business faster, better and with less effort.
When the lead goose tires, it drops back into the formation and another goose flies to the point position. The geese flying in formation honk to encourage those up front to keep up with their speed.
Lesson #3: Entrepreneurs who “honk” at their team members and vendors with encouragement accelerate their personal productivity and business growth faster, better and with less effort.
When a goose gets sick, two geese drop out of formation and follow it down to assist and protect it. Entrepreneurs who protect their their teams can grow their businesses even during economic downswings.
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