alex mandossian | Alex Mandossian's Blog

Get More Promotional Impact with FAQ Templates

By Alex Mandossian

If you want to capture more online sales faster, better and with the least amount of human effort … then I encourage you to develop FAQ templates.

Adding FAQ sections to your websites and other marketing communications are often your very best automated sales tools that consistently and repeatedly capture more sales by minimizing resistence.

Having an FAQ is a time-proven way to train your sales team to overcome prospect objections.

Resource: www.FAQtemplates.com

Glossary: An “FAQ” section stands for “Frequently Asked Questions” and it’s a powerful promotional tool utilized with autoresponders, websites, direct mail, teleseminars and other types of marketing

CASE STUDY: “Back-2-Back” Launch Methodology

By Alex Mandossian

SSS Limo Video Play Now | Play in Popup

Hosting two Tele-Clinics (Back-2-Back) can lead to long-term profits…

Story Behind Tele-Clinic #1: On July 7th, 2008 I purchased a URL www.NewAmazingSoftware.com which is a “forwarding” URL to track the opt-in conversion of a “squeeze” page for a free Teleseminar.

I’ll refer to it in this CASE STUDY as Tele-Clinic #1 because it’s the first of two Tele-Clinics on Thursday evening, July 17th.

Tele-Clinic #1 is scheduled at 5pm Pacific (8pm Eastern) and it even has an online “step-by-step” tutorial you can experience now by visiting: www.SmartStartSitePreview.com

Story Behind Tele-Clinic #2: On April 23rd, 2008, I took out my handy FlipVideo player and created a 15-minute impromptu video of the actual “Limo Consultation” Wayne Van Dyck paid me for. (It’s the video on this post!)

This is a time-proven marketing strategy I’m utilizing more and more for product launches and I call it [Read more…]

“Improver” or “Inventor” in Your Business?

By Alex Mandossian

“Never invent, always improve.”

This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.

Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”

Here’s one example: Nikola Tesla invented the modern alternating current electric power (AC) systems. Thomas Edison improved it. Telsa died broke. Edison died a millionaire.

Here’s another: Charles Haanel is the true [Read more…]

Recession-Proofing with Article Marketing

By Jeff Herring

One of my favorite shows as a kid was Get Smart. So I was excited to hear about the movie version that opened this summer. The new Get Smart movie got me to thinking about how to get smart with our article marketing efforts.

International Article Agents

Imagine what it would it be like if you could have a 300 to 500 word sample of your expertise spread all over the internet working for you 24/7 all over the world.

Now imagine having ten of those “international article agents.”

Now imagine having 100 of those “international article agents.”

Now imagine being able to [Read more…]

Do You Believe These to be 9 Unarguable Truths?

By Alex Mandossian

Facts or fiction? That’s the question that accompanies this recent email I got from a friend. Maybe you’ve seen it, maybe you haven’t … but I thought it was worth passing along :-)

These should probably be taped to your bathroom mirror where you can read it every day. You may not realize it, but the original “sender” claimed that these are 100% true.

1) There are at least 2 people in this world that you would die for.

2) At least 15 people in this world love you in some way.

3) The only reason anyone would ever hate you is because [Read more…]

Do You ‘Tweet’ For Your Business?

By Cathy Perkins

Do you ‘tweet’ for your business? If you don’t you should. Twitter has really caught on as a traffic builder.

Tweets are short little posts commenting on what you are doing right now. The key to using Twitter effectively is participation. You must listen as well as speak. The more you listen and respond, the more people will ‘follow you’.

When you tweet, your message is broadcast to everyone who is following you. If your ‘tweet’ is interesting, your followers will want to see what you are all about and will click over to your blog.

Write a new blog post? Tweet about it. Launching a new product? Tweet about it. Working on a new project? Tweet about it.

The more you interact, the more people will interact with you. So, go over to Twitter and set up an account. Search for people you know and start following them. Start ‘tweeting’ and watch what happens!

The “Donkey In The Farmer’s Well” Parable

By Alex Mandossian

Okay, so maybe this isn’t an Aesop Fable, but I do hope you enjoy the message because it applies to Entrepreneurial CEOs under any economic conditions – upswings or downswings.

Visit www.TheDonkeyStory.com and feel free to pass it on to your friends, colleagues or even loved-ones.

The Morale: “Shake it off and take a step up…” :-)

The Birth of the “Virtual Book Tour”

By Alex Mandossian

Flash Video Play Now | Play in Popup

November 20th, 2002 was an important day for me.

On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live “physical” book signing. I was shocked when I discovered that they only sold a few hundred books. I knew there had to be a better way.

The better way to sell books or info products is a Virtual Book Tour … which has been the topic of this video blog and my 4-module series.

Since 2002, I’ve conducted nearly a hundred Virtual Book Tours (“VBTs”). And today, I charge almost $5K to interview authors (for 60 minutes) and mail my online list on their behalf.

If you’re reading this before June 5th at 6pm Pacific (9pm Eastern), that evening I’m hosting a live Preview Call for my VBT teleseries and I want you to attend.

If you register before the dealine, you’ll save $79 on your tuition as a result of reading this blog post with this Discount Code: gabe1025.

Click here to get the full story if you missed the deadline.

The Power and Influence of “Marketing Lexicons”

By Alex Mandossian

Standard Podcast Play Now | Play in Popup

If you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms.

By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon.

But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas.

Resource: www.AlexMandossianToday.com/glossary

Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts.

Blog Your Book…

By Cathy Perkins

…or your book idea or your information product!

If you are an author (or Infopreneur) with a published book, book idea or forthcoming info product launch, then you need to “blog” about it.

If you are a published author, blog from your book. Remember, Alex says you don’t make money writing your book, you make money explaining your book.

If you are an author with an idea for a book, blog about your book. Start creating buzz about it before it’s even published. AND – ask your readers for their ideas and opinions.

You never know what you might hear :-)

You will learn a whole lot more about this blogging strategy on this year’s Virtual Book Tour Systems with Alex Mandossian. Watch for an announcement about the preview call on June 5^th.

Get More Promotional Impact with FAQ Templates

CASE STUDY: “Back-2-Back” Launch Methodology

“Improver” or “Inventor” in Your Business?

Recession-Proofing with Article Marketing

Do You Believe These to be 9 Unarguable Truths?

Do You ‘Tweet’ For Your Business?

The “Donkey In The Farmer’s Well” Parable

The Birth of the “Virtual Book Tour”

The Power and Influence of “Marketing Lexicons”

Blog Your Book…

Search this Blog

Ask Alex Live!

Subscribe To This Blog

Background

Alex’s Marketing Courses

Contact Us

Recommended Blogs

Archived Posts

Search this Blog

Ask Alex Live!

Subscribe To This Blog

Background

Alex’s Marketing Courses

Contact Us

Recommended Blogs

Archived Posts

Tag Cloud