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Make The Internet Your Sales Scalpel — An Excerpt From Harvey Mackay’s New Book

By Alex Mandossian

I was lucky enough to have recently contributed to a new book by my good friend, New York Times best selling author and sales legend, Harvey Mackay. In the book, I was able to share my experience with selling online in a chapter titled, Make The Internet Your Sales Scalpel. Here is an excerpt of that chapter in which I provide answers to a number of questions asked by Harvey:

Some salespeople say: “The Internet is a fine tool for some folks, especially younger ones. Me? I’m of the old school.” Is that realistic: Can anyone in sales these days afford not to sell over the Internet?

It’s possible to sell without the help of the Internet, but it makes the salesperson’s job a lot tougher and less rewarding. The Internet is an “old school” selling adjunct, not a replacement . . . a reliable, low-cost prospecting tool to pre-qualify prospects.

Pre-qualifying prospects the old school, human-to-human way reduces productivity and invites personal rejection. The 21^st-century selling pro puts the burden of pre-qualifying on the Internet.

Online pre-qualification tools such as assessments, surveys, and tutorials dramatically reduce customer acquisition costs and practically eliminate personal rejection. Sales professionals should have online pre-qualification systems in place. This screening lets them deal only with educated prospects during their initial human interaction. [Read more…]

How To Deliver What Customers Really Want

By Alex Mandossian

Do you put your customers at the center of your business? If not, what is stopping you from doing so? I recently watched a thought provoking video that illustrates the idea of reorganizing and reinventing in order to create a customer-centric business.

Watch the video now:

Why do you think understanding customers is such an important part of the overall success of a business? Do you agree with the ideas presented by Ranjay Gulati? Please leave your comments in the Facebook Comments section below. I look forward to reading your responses! Thank you.

Three Tips for Building a Great Workplace

By Alex Mandossian

Every leader or management team wants to know how to build and run a successful workplace, but for some, it’s hard to know what to focus on. I wanted to take some time to share a quick video from Entrepreneur Magazine that highlights three tips for building a great workplace. Before you watch the video, look over this brief summary of the tips:

Tip #1: Practice humility, and actually treat your employees as colleagues.

Tip #2: Hire the best talent you can.

Tip #3: Preach and practice a clear vision with a strong set of values.

For an explanation of each of these tips, [Read more…]

How List Building is Just Like Learning How to Fish For a Lifetime

By Alex Mandossian

Every successful internet marketer knows that their most valuable asset is their list. Not their computer, not their products. Their list.

The principles of successful list building go back to the old adage that says, “Give a man a fish and he has a meal. Teach a man (or woman) how to fish, and he has a meal for a lifetime.”

Learning to fish (list build)

You profit for a lifetime when you know how to fish, or to properly assemble a list. [Read more…]

5 Ways to Make Your Social Media Strategy More Effective

By Alex Mandossian

Even before launching a Facebook page or Twitter account for your business, you need to take the time to develop a social media strategy that will help you accomplish the specific goals you have for creating a presence on social media.

Too often businesses rush into creating accounts or pages on social media sites without really having a plan. In order get the most out of social media, you need to put some time and energy into coming up with a strategy that will work for you and your business.

In order to make your social media strategy more effective, follow these five simple tips:

1. Be Consistent. This tip goes hand-in-hand with developing a strategy before launching your social media accounts/pages. In order to have an effective and successful presence on social media, you need to allocate the time and energy it takes to be consistent. This means having a plan for how much time you’re willing to spend managing your social media sites, when you plan on updating your sites, and figuring out what kind of updates you want to share with your community. Once you create a place for people to go to learn more about you and interact with each other, you want to make sure your community isn’t disappointed with the lack of updates you share with them. In order to boost the effectiveness of your social media efforts, your time and engagement on social media should always be consistent. [Read more…]

The Top 3 Benefits of Adding TeleSeminar Marketing in Your Business

By Alex Mandossian

TeleSeminar Marketing is a great way to increase your sales and profits, especially during economic slumps. While that is easy to say, now I’m going to prove it to you by identifying and explaining the top 3 benefits of adding TeleSeminar Marketing to your marketing mix.

Top 3 Benefits of TeleSeminar Marketing

While there are many, many advantages of TeleSeminar Marketing, here are the top 3 in my experience:

TeleSeminar Marketing Benefit #1 – One to Many – The traditional model of marketing and sales is the one to one model. One person sits down with or gets on the phone with one other person to try to market to them and make a sale.

It’s truly amazing to me how so many people still follow the one to one model, even online. The one to many model is simple more efficient and reaches for people in the same amount of time. [Read more…]

How To Boost Productivity While You Travel | Productivity Tips

By Alex Mandossian

If you’re like me, you travel a lot. Whether your traveling for business or for vacation, it’s important that you learn and understand how to enjoy yourself. Traveling can be stressful. I’d like to offer you a few tips that I use in order to boost my productivity while I travel. Take a look at the video below:
[Read more…]

The Magic Penny

By Alex Mandossian

My good friend, Darren Hardy is publisher of Success Magazine and best-selling author of the Compound Effect. This commentary post is the first of many I want you to comment and share with your colleagues and friends.

Darren writes: “If you were given a choice between taking $3 million in cash this very instant and a single penny that doubles in value every day for 31 days, which would you choose?

If you’ve heard this before, you know the penny gambit is the choice you should make—you know it’s the course that will lead to greater wealth. Yet why is it so hard to believe choosing the penny will result in more money in the end? Because it takes so much longer to see the payoff.

Let’s take a closer look.

Let’s say you take the cold hard cash and your friend goes the penny route. On Day Five, your friend has sixteen cents. You, however, have $3 million. On Day Ten, it’s $5.12 versus your big bucks. How do you think your friend is feeling about her decision? You’re spending your millions, enjoying the heck out of it, and loving your choice.

After 20 full days, with only 11 days left, Penny Lane has only $5,243. How is she feeling about herself at this point? For all her sacrifice and positive behavior, she has barely more than $5,000.

You, however, have $3 million. Then the invisible magic of The Compound Effect starts to [Read more…]

Conversations From My Facebook Page

By Alex Mandossian

Have you taken some time to visit my Facebook page recently? I’d like to invite you to go there now. There are a lot of great conversations happening that could use your input:

Productivity StrategiesWhat is one of your productivity goals for the week? Share it below. 3 days ago · 5 likes · 12 comments

Productivity StrategiesWhat do you do to make sure you have a productive week from day one? 16 days ago · 8 likes · 10 comments

Productivity StrategiesWhat do you do to inspire people? 20 days ago · 9 likes · 13 comments

[Read more…]

The Innovator Who Refused to Quit

By Alex Mandossian

On Wednesday, October 5th, the world lost one of the greatest innovators it has ever known. Please comment and share after reading this summary so we can both pay homage to the man whom I believe made a bigger impact on humanity than Bell, Edison, Curie, Ford and Disney combined.

Steve Jobs launched Apple with Steve Wozniak in 1976. They decided to name the company after the fruit that allegedly inspired Isaac Newton’s theory of gravity.

From that moment onward, Steve Jobs battled against the gravitational pull of corporate politics, vicious competitors, retail distribution and ill health.

James Humes once said, “The art of communication is the language of leadership.” And so as a great communicator and leader, here are a few of Steve Jobs’ accomplishments:

An early accomplishment was to bring on venture capitalist Mike Markkula and appointed him CEO of Apple. He also had the foresight to hire Regis McKenna – the best PR guy in Silicon Valley – to market Apple II.

A firm believer in attracting great talent, he sought the best minds and mentors he could find to take Apple public in 1980. The day Apple went public, Jobs’ net worth catapulted to over $217 million.

During the late 1980s, IBM led the PC manufacturers into the Microsoft-driven war against Apple. Yet the young, persistent Jobs insisted [Read more…]

Make The Internet Your Sales Scalpel — An Excerpt From Harvey Mackay’s New Book

How To Deliver What Customers Really Want

Three Tips for Building a Great Workplace

How List Building is Just Like Learning How to Fish For a Lifetime

The Top 3 Benefits of Adding TeleSeminar Marketing in Your Business

How To Boost Productivity While You Travel | Productivity Tips

The Magic Penny

The Innovator Who Refused to Quit

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