copywriting on the web | Alex Mandossian's Blog

How to Turn Tweets Into Customers [A Case Study From Entrepreneur]

By Alex Mandossian

Are you using Twitter for your business? If not, why not? It’s an extremely beneficial tool that you can use to spark conversation, get the word out about your business and products, ask for testimonials, share original content, and much more. Here are a few statistics from Twitter that were published back in March of last year:

140 million. The average number of Tweets people sent per day, in the last month.
572,000. Number of new accounts created on March 12, 2011.
182%. Increase in number of mobile users over the past year.

As Twitter continues to grow each day, it’s important that you as a business owner start (or continue) developing marketing strategies for your business that incorporate this powerful social media site. The opportunities are endless.

In order to get your mind churning about how you could (and should) be using Twitter for your business, I wanted to [Read more…]

How To Successfully Manage Your Email Inbox

By Alex Mandossian

I have three quick tips that will help you start successfully managing your email inbox TODAY.

A full inbox of unread emails or emails that need to be responded to can be overwhelming, frustrating, and can negatively affect your day-to-day productivity.

How many emails do you get each day? How many do you get each hour? If you feel overwhelmed, take five minutes to [Read more…]

Become A Better Storyteller

By Alex Mandossian

“When you are able to tell the story of what you or your business does you will vastly increase the connection with the consumer.” – Gary Vaynerchuk

Do you consider yourself a good storyteller? When you meet someone for the first time and they ask you about your business, brand, or product, how do you respond?

The most successful examples of effective social media marketing, video marketing, and even traditional marketing campaigns occur when the consumer is able to latch on to a story that resonates on an emotional level for them.

In the video below from Harvard Business Review, Peter Guber, former CEO and chairman of Sony Pictures, and active chairman and CEO of the Mandalay Entertainment Group, explains why storytelling is so important [Read more…]

How To Become A Networking Master

By Alex Mandossian

“The way of the world is meeting people through other people.” – Robert Kerrigan

The quality of my life is largely determined by the quality of my relationships, and the quality of my relationships are determined by how well I network—with friends, family members, and business connections.

If you want to boost your productivity at a networking event and become a networking master, try following this three-part tip:

Know the questions and the answers to the trialogue.

Find out what I mean by watching my video below:

What other networking tips would you offer to someone who wants to improve their networking abilities? Leave a comment for me in the Facebook Comments section below. By starting a conversation below, you can start networking right here on my website! Thank you.

What’s Holding You Back From Becoming A Leader?

By Alex Mandossian

“A leader is one who knows the way, goes the way, and shows the way.” — John C. Maxwell

Are you striving to become a leader? Have you ever thought about what might be holding you back? In a recent video I watched, Anne Morriss, the managing director of the Concire Leadership Institute, talks about a few common barriers that stop people from becoming leaders:

1. Overemphasizing personal goals – leadership isn’t about you. It’s about making other people better as a result of your presence, and about making sure they can continue to succeed after you leave.

2. Being distracted by [Read more…]

How To Eliminate Messes And Become More Productive

By Alex Mandossian

How do you boost productivity with cleaning up messes? It doesn’t matter what you do or who you are, chances are you have messes in your life right now. Look in your garage, look under your sink, look in your child’s bedroom—there’s usually a mess there. I have three tips on how to eliminate messes. By eliminating messes, by making your home or office less cluttered, it allows you to become a more productive person. You’ll be able to get more done faster, better, and easier. Here are the three tips:

Tip Number 1: Chunk down your messes into smaller, manageable groups. I’ll give you an example. Let’s say I have 50 objects on my garage floor, and I want to chunk those down into manageable groups. I don’t try to get rid of all 50 at the same time. Instead, I’ll find five boxes and [Read more…]

Generate More Leads By Increasing Social Sharing

By Alex Mandossian

A recent article featured on Entrepreneur.com by author Ann Handley illustrates how businesses can generate more leads simply by increasing the ability and ease for users to share content across their social networks. I believe the advice given in the article can be extremely helpful to businesses regardless of their size, age, and target audience. Here are a few blurbs from the article that I want to point out to you:

“Because a clear way to generate and nurture leads is to create content: a blog and maybe an e-book and a Twitter stream and so on. But it’s pointless (and lonely!) to write a blog that gets no visitors and zero comments–and, consequently, affords no traction for your lead-gen efforts. Websites that facilitate sharing generate seven times more mentions online than those that don’t” (Source).

In her article, Ann Handley uses a few recent studies to point out how powerful social share buttons can be, in relation to lead generation, when effectively placed on [Read more…]

Website Conversion Secrets

By Alex Mandossian

These are the three most important questions I’ve asked myself about website conversion. Conversion is having people come to your site and converting them into prospects and eventually converting them into customers, and ultimately into evangelists.

1. What do I want my first-time visitors to do first?
2. What do I want my return visitors to do first?
3. How do you keep people coming back?

To understand each question fully, please take a few minutes to watch the video below:

Want even more website conversion [Read more…]

The Secret Weapon of Great Leaders

By Alex Mandossian

I recently came across a video on the official Harvard Business Review YouTube channel titled, The Secret Weapon of Great Leaders, and thought it would be a good topic to start a discussion about here on this site. In the video, author and business professional Melba Duncan makes a case for why executives and leaders should hire executive assistants. She explains that leaders with executive assistants have the ability to become more successful, more productive, and can even [Read more…]

Attend The Ultimate Membership Site Seminar

By Alex Mandossian

Former Beatle, Paul McCartney once said to John Lennon before writing a new song: “Let’s write a swimming pool!”

What he meant is that any talented song artist can easily generate enough money to build a swimming pool, a car, a dream vacation, or just about anything they want.

What if you could do the same online? That’s why I want you to accept this [Read more…]

How To Successfully Manage Your Email Inbox

Become A Better Storyteller

How To Become A Networking Master

What’s Holding You Back From Becoming A Leader?

How To Eliminate Messes And Become More Productive

Generate More Leads By Increasing Social Sharing

Website Conversion Secrets

The Secret Weapon of Great Leaders

Attend The Ultimate Membership Site Seminar

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