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As I was discussing in previous blog posts, repurposing is the key to making one idea many.
Take a bedtime story. Most parents have read their kids bedtime stories (and oftentimes it′s the same one over and over). A bedtime story is what an audio CD is.
It′s you reading your book. And when you read your book, you end up giving a bedtime story that has the same ‘meme affect′. Everyone enjoys being read to. [Read more…]
Click the movie player below to learn more about Virtual Book Tour Systems.
When you are finished watching the movie click here to sign up for Virtual Book Tour Secrets preview call.
 Jack Canfield |
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During this 1-hour Virtual Book Tour, Jack reveals the story behind his latest book, The Success Principles. The book’s promise is “How To Get From Where You Are To Where You Want To Be”.
Click here to add this book to your library.
In the last blog post I talked about two ways to repurpose. Today I′ll talk about a third – the eBook.
An eBook is the digital equivalent of a printed book and is downloaded directly from the Internet as a PDF file.
A great example is the eBook PowerPause by Mr. John Harricharan.
PowerPause is a digital book that was repurposed several times over. He took one concept and splintered it into many products. With each repurposing, there′s more profit. [Read more…]
Part of what I teach in Virtual Book Tour Systems is repurposing content.
A good example of repurposing content is a hard cover book called Greatest Direct Mail Sales Letters of All Time by Richard Hodgson.
This book is repurposed content.
Richard took all of the sales letters he accumulated from friends and colleagues during the 40s, 50s and even before and compiled them into a book that sells for almost $70. [Read more…]
It’s Virtual Book Tour Systems time. What is that? Well, let me take this opportunity to tell you a little bit about it.
This is a 4 Module course I created and launched last year. This course teaches how to sell more books faster, better and with less effort. Each session is a Module because they are not sequential. You don’t need to realize and understand the previous module. They don’t build on each other. They are stand-alone.
Module 1 is Repurposing Strategies. These are principle centered strategies on how to repurpose your content and accelerate profit. [Read more…]
Click the movie player below to learn more about Podcast Secrets.
When you are finished watching the movie click here for your last chance to sign up for Podcast Secrets
You may be aware that Paul Colligan and I are about to launch a new course titled Podcast Secrets.
This course stemmed from the book that Paul and I wrote together called The Business Podcasting Bible.
In the book we discuss the 10 commandments of business podcasting. Today I′ll share 5:
1. Thou Shalt Ask My Audience: Go directly to the market first and ask them what they want. Create the message from their feedback. [Read more…]
In episode #37 of Marketing Online Live, Paul and I discussed motivating large companies to embrace time shifted media delivery using the carrot vs. the stick.
I am a stick person. Why? Because people are more motivated when you take something away from them versus offering something they may not have.
Carrot and stick is basically equivalent to pain and pleasure.
The “take away,” as it′s often called in sales, is extremely important. If someone has always been poor and dies without money it′s not as painful as if someone who has been rich and then goes broke. [Read more…]
Infinite Possibilities, Same Content
One way in particular was to create a website, e-zine or blog post. As I said, a blog post should be your first website, and it′s very easy to do.
How does someone without any prior knowledge of ‘blogging′ go about taking those first few steps?
A great place to start is emiDOMAINS.com. It has everything you need to get a site on the web all in one place. [Read more…]