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Intimate Is Better

By Alex Mandossian

In the last blog post I wrote about the first of three things that every business should know about podcasting for your business.

This is that audiences are expecting and deserve to be able to time and place shift.

#2: The more intimate the communication, the less the distraction.

This is one of the most powerful things about podcasting. It′s what The Business Podcasting Bible is all about.

I′ve been waving the flag on marketing intimacy since I started marketing 10 years ago. Podcasting is intimate because it appeals to your sense of sound. [Read more…]

“Get Real Money”

By Alex Mandossian

Jim Guarino

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Jim Guarino is founder and president of the American Financial Education Network, a worldwide alliance dedicated to helping people maximize their opportunities and reach their goals. He is one of the top professional speakers in the world.

In this 1-hour Virtual Book tour, Jim reveals the story behind his latest book, Get Real! Money. The book’s promise is “Get the Money You Want in Just 7 Minutes a Day”.

Click here to add this book to your library.

Does Disruption Mean Convenience?

By Alex Mandossian

In episode #31 of Marketing Online Live, I was in Singapore doing a tour of the Asian Internet Marketing School in Jakarta, Bombai.

I was there for 40 days, and it was an amazing trip.

During that episode Paul and I discussed the 3 things every business must know about podcasting.

I′ll write about the first one in this post and follow up with 2 and 3 in my next post.

Mark Thompson, Director of the BBC said: [Read more…]

“Risk & Grow Rich”

By Alex Mandossian

Kendra Todd

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Kendra Todd is a highly acclaimed Lecturer, Real Estate Investor and one of the highest producing REALTORS in the country. She became the first woman to win Donald Trump’s reality show, “The Apprentice” on NBC.

During this 1-hour Virtual book tour, Kendra reveals the story behind her book, Risk & Grow Rich. The book’s promise is “How to Make Millions in Real Estate”.

Click here to add this book to your library.

The Power of Convenience

By Alex Mandossian

A podcast is all about convenience. It′s an alternative method used to consume information.

Digital Rights Management (DRM) is more about inconvenience than about control or restriction.

There’s really no way to restrict any savvy information publisher.

That inconvenience marks the difference between what is monetizable and what isn′t.

I′ve sold more than $4.5 million of my own information products in the past 7 years and more than $200 million worth of other people′s information products. [Read more…]

Is It Too Late For Microsoft?

By Alex Mandossian

Podcasting is so much more than just listening to Internet radio in front of the computer.

It′s about people gathering a wealth of knowledge from the Internet, putting it on a portable player and taking it with them wherever they go.

It′s about people pursing their interests and having something at the tips of their fingers â€“ whenever they want it.

People spend hundreds of dollars on their players (and accessories) â€“ whether it be an Apple iPod or another brand of MP3 player â€“ not to mention all the information they put on it, whether it′s songs, podcasts or information products. [Read more…]

Search the Internet Like a Techie, Part 2

By Alex Mandossian

Phase #3: Subscriptions

In my last blog, I talked about the first 2 phases of information distribution via the Internet.

The first 2 were surfing and searching. The third is subscribing.

When I talk about subscribing, I′m talking about opting in to information from a specific source that we know, like, trust and respect.

Enter the world of RSS, or “real simple syndication.”

RSS is a file that provides new content at a website. RSS aggregators grab different feeds and combine them in one place. [Read more…]

“Sugar Shock”

By Alex Mandossian

Connie Bennett

Listen to Virtual Book Tour…

Connie Bennett has worked as a reporter, columnist or editor for The Fort Worth Star-Telegram, The Voice, www.generationj.com, and www.jvibe.com. She also has freelanced for eDiets.com, The Los Angeles Times, Chicago Tribune, San Francisco Chronicle, US, TV Guide, Daily Variety, Living Fit, Emmy, Los Angeles Magazine, etc.

During this 1-hour Virtual Book Tour, Connie reveals the story behind her book, Sugar Shock. The book’s promise is “How Sweets and Simple Carbs Can Derail Your Life– and How You Can Get Back on Track”.

Click here to add this book to your library.

Search the Internet Like a Techie

By Alex Mandossian

RSS – which stands for “really simple syndication,” is a way to subscribe to Internet content.

It puts users in control of what information they receive.

It has also opened a whole new world of possibilities for online information marketers.

Why? Because RSS is about streamlining and personalizing information, which is the bread and butter for information marketers.

Information distribution via the Internet has evolved through three distinct phases. [Read more…]

Create Profits You Can Be Proud Of

By Alex Mandossian

As an information marketer, how do you capitalize on subscriptions?

Give away the player and charge for information. That′s the future.

Charge for iPods pre-loaded with valuable information and, of course, for the subscriptions to automatically receive new updates.

Just look at how well this concept worked for Amazon as well as Internet Explorer.

They didn′t charge for access to their products and subscriptions.

Why? Because companies like Amazon knew that once you ordered the first book online, had it shipped to your house and never had to step foot outside your door, you′d be hooked for life. [Read more…]

Intimate Is Better

“Get Real Money”

Listen to Virtual Book Tour…

Does Disruption Mean Convenience?

“Risk & Grow Rich”

Listen to Virtual Book Tour…

The Power of Convenience

Is It Too Late For Microsoft?

Search the Internet Like a Techie, Part 2

“Sugar Shock”

Listen to Virtual Book Tour…

Search the Internet Like a Techie

Create Profits You Can Be Proud Of

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