After watching the video below, Click Here to learn how you can sell more books, faster, easier, and with less human effort with my Virtual Book Tour System!
All Good Wishes,
Alex
“The Type Z Guide to Success With Ease”
By
 Marc Allen |
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Listen to Virtual Book Tour…
Marc Allen is an internationally renowned author and president and publisher of New World Library, which he co-founded (with Shakti Gawain) in 1977. He has guided the company from a small start-up with no capital to its current position as one of the leading independent publishers in the country.
During this Virtual Book Tour, Marc reveals the story behind his latest book, The Type Z Guide to Success With Ease. The book’s promise is: “The Lazy Person’s Manifesto for Wealth and Fulfillment”.
Click here to add this book to your library.
“Quantum Success”
By
 Bobbi DePorter |
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Listen to Virtual Book Tour…
During this 1-hour Virtual Book Tour, Bobbi reveals the story behind her book, Quantum Success. The book’s promise is: “8 Key Catalysts to Shift Your Energy into Dynamic Focus”.
Click here to add this book to your library.
A New Way to Communicate
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By Alex Mandossian
Because of technology, the world is at a turning point in the way people communicate and in the way people monetize their content. With the advent of podcasting and small, affordable media players, communicating content to other people has never been easier, faster, or more convenient.
A song can be downloaded almost instantly over the internet to go with you wherever you go. Instead of carrying a CD player that holds one CD with about a dozen songs, we can carry one small media player in a shirt pocket that holds hundreds of songs or hours of instructional audio.
We don′t have to drive to the store to buy the music or wait for it to arrive at our house in the mail. It doesn′t get any more convenient than that.
The huge interest in the subject of profiting from podcasting that was demonstrated at the Portable Media Expo 2005 is an indication of where the industry is heading. I believe the next expo will be even bigger and better than this one was. And the third will be even better still.
I can see Portable Media Expo growing as fast as Comdex has. Comdex is an expo known for their expertise on the topics of electronics and new technology.
And with this new technology comes the question, “Can I make money with podcasting?”
People want to know if it can be done.
Well, I′m doing it with Marketing Online Live, the official podcast of www.MarketingOnlineLive.com and with our new premium podcasts services.
Portable Media Expo 2005 – A Glimpse into the Future
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By Alex Mandossian
Portable Media Expo 2005 was an incredible event! I recommend that anyone interested in podcasting plan to attend the next one on September 29-30, 2006.
Tim Borkwin produced a class act. I have never seen such an awesome first time expo and I can′t wait to see what he has planned for the second one.
One question that was obviously on every attendee′s mind was, “Can I monetize a podcast? Can I see a revenue stream from it?”
Although there were many big name keynote speakers at the expo discussing the topic of portable media, when my good friend, Tom Jeffries from Industrial Audio Software held a breakout session titled Podcasting to Your Bottom Line, the room was totally packed. It was standing room only and a fire marshal guarded the door to prevent more people from entering.
The other breakout sessions had no shortage of seats to hear the keynote speakers, but on the topic of how to monetize a podcast, the response was overwhelming.
$497 Podcast Seminar for $1?
By
Contributed by Paul ColliganJune 8 – Los Angeles LAX Marriot
June 15 – Orlando (SeaWorld) Renaissance
4 Hour Seminar – Podcast Secrets
Case studies (including how we’re bringing Stephen to #1), expert speakers, interactive Podcast design, experiential learning and more.
Oh yes, there is another option 
The event (both locations) is (surprise!) the day before the AM2Online.com Customer Appreciation Seminar compliments of my business partner, fellow Podcaster, co-author and friend, Alex Mandossian.
The Customer Appreciation Seminar is, get this, just a buck!
Grab a reservation to the Customer Appreciation Seminar and show me you’re serious about attending with a hotel reservation (their event has discount rooms – don’t worry), and you get to attend my event for free.
Really?
Yes, really.
I hope to see you there. –Paul Colligan
A Desktop Search Engine
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By Alex Mandossian
When it comes to web search, Goggle is the engine of choice for most people. But for the computer desktop search, I use Windows desktop search because it′s integrated into my operating system.
I can ask Windows search to find everything related to “Big Seminar 6,” and it will find PowerPoint slides, e-mails, and documents and group it in one area. Search is integrated entirely in the desktop.
Right now, there is no way to search for voice recognition. Yet podcasts are tagged with meta tags.
What if Microsoft integrated meta tag searches into the Windows desktop search? I could use my Windows search to search for “all the podcasts that Alex Mandossian spoke in,” and it would search through all the podcasts archived on my computer with that meta tag.
Even more powerful would be integrating MSN search to search through podcasts′ meta tags online and find all the podcasts across the web that contain the keywords you are searching for.
Three Options
I see these three areas where Microsoft could meet a need in the podcasting market and really establish itself as a dominant force.
All these options require someone who has servers, major web destinations, and access to the desktop. These are the types of things that only somebody like Microsoft could do.
We have no idea what direction Microsoft is going to go in, but these are certainly some very viable ideas that I would love to see them pursue.
Media Player Integrated Statistics
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By Alex Mandossian
Right now Media Player is a memory hog that really doesn′t do anything that any of the other products like it don′t do. I can listen to my music and podcasts in iTunes and iTunes gets my podcasts for me.
In order to make Media Player relevant again, Microsoft could offer listener statistics to their podcasters.
I want to know how often my files have moved from one person to another. I would like to send content out as a Windows Media file and have Media Player not only list what was listened to but how long someone listen to it on their computer and if they synched it with a portable device.
Microsoft could collect the data and send it back to me whenever Media Player connects to the Internet. Right now, all the players have the ability to turn communication on and off with the software companies, and that should always be there.
I′d pay a lot of money to get a sampling of my market and know how much and how long my market listened to my podcasts. That′s really important to me as a podcaster.
No one is offering that service right now to podcasters. If Microsoft′s Media Player could report some permission based statistics and integrate that automatic two-way communication with the podcaster, that would establish Microsoft in the game immediately.
A Server Built For Podcasters
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By Alex Mandossian
Microsoft has a web server called IIS, Microsoft Internet Information Server. Their main competitor is the web servers from Linux.
It has always been difficult to get people to switch from a Linux server to a Windows server because it′s more expensive, there are always technical and support issues, and there is really no compelling reason to do so.
I’ve got a compelling offer for Microsoft that would cause their server sales to soar.
If the next version of IIS, had podcasting statistics integrated into it, personally, I would move everything to a Microsoft server in a heartbeat. And I know thousands of podcasters who would do the same.
What do I mean by podcasting statistics? I mean statistics that let me go into my web hosting server and get full reports on the things I want to track on my podcasts. As a marketer, I like to know how many real subscribers I have, how many people listened on the computer, and how many people downloaded it and took it with them. I′d also like to tie the IP addresses that the podcatchers ping into a sequel database.
That type of differentiation of the same content could help any company make very important decisions concerning their next step.
For instance, if 98% of your audience is listening in front of their computers, maybe podcasting isn’t for you. But if more than half of your audience is downloading the podcast and taking it with them, you need to know that.
Microsoft could integrate that kind of webcasting statistics into their server operating system. They have access to that in their web server.
And most importantly, nobody else is offering this type of service. The best stats available right now are from FeedBurner, who is doing a great job, but cannot give the kind of statistics that I′ve mentioned.
Podcasters are limited because they don′t have access at the root level where they want it – on the web servers. Most Podcast are being run over patchy Linux platforms.
I′m not just suggesting that Microsoft develop a good statistics program that reads your web stats and gives you podcast-friendly stats. That already exists.
I’m suggesting integration at the server level so that almost your entire reporting feature, the stuff that you watch and monitor, is available when you want it.
I′m suggesting a web server that is based on the purpose of serving podcasting and webcasting, a web server that allows podcasters to put the content in once, and then stream it or podcast it. Maybe it could even tie some of their DRM into it.
If it was integrated at the server level on IIS, I could put a podcast file in once, then it could be downloaded as an mp3, or even a Microsoft media file, or streamed in. I could get all those statistics in one place.
Podcasters who are serious about monetizing their podcasts would switch to this kind of a server in a heartbeat, and Microsoft could easily dominate that market.
What Should Microsoft Do If They Really Want to Get Into the Podcasting Game?
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By Alex Mandossian
In the emerging world of podcasting, several companies have already established dominance for themselves, and Microsoft isn′t one of them.
Apple is leading the media player market with their line of iPods. They also own iTunes, the leading podcatching software found on our computer desktops and inside of iPods.
Yahoo! appears to be taking dominance in the online podcasting market with their beta version of Podcasts.Yahoo.com.
Where does Microsoft fit in? So far, it doesn′t fit in anywhere. And if they try to compete with a similar product to one that is already out there, they′re going to lose.
While some say that it is too late for Microsoft to join the podcasting game, I believe that there are three areas where Microsoft can still dominate the podcasting world.
