The Internet's First Blog For Information Marketers
In my last few blog posts I addressed the first 2 things that every business should know about podcasting.
#3: The game is won when your listener takes you with them.
Statistically speaking, most podcasts are consumed at the computer. The only way they′re going to take you with them is if you make it simple, easy and convenient to do so.
I take the path of educating my audience on how to consume the podcast on the go on the iPod or whatever podcast catcher vehicle they have. [Read more…]
In the last blog post I wrote about the first of three things that every business should know about podcasting for your business.
This is that audiences are expecting and deserve to be able to time and place shift.
#2: The more intimate the communication, the less the distraction.
This is one of the most powerful things about podcasting. It′s what The Business Podcasting Bible is all about.
I′ve been waving the flag on marketing intimacy since I started marketing 10 years ago. Podcasting is intimate because it appeals to your sense of sound. [Read more…]
 Jim Guarino |
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In this 1-hour Virtual Book tour, Jim reveals the story behind his latest book, Get Real! Money. The book’s promise is “Get the Money You Want in Just 7 Minutes a Day”.
Click here to add this book to your library.
In episode #31 of Marketing Online Live, I was in Singapore doing a tour of the Asian Internet Marketing School in Jakarta, Bombai.
I was there for 40 days, and it was an amazing trip.
During that episode Paul and I discussed the 3 things every business must know about podcasting.
I′ll write about the first one in this post and follow up with 2 and 3 in my next post.
Mark Thompson, Director of the BBC said: [Read more…]
 Kendra Todd |
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During this 1-hour Virtual book tour, Kendra reveals the story behind her book, Risk & Grow Rich. The book’s promise is “How to Make Millions in Real Estate”.
Click here to add this book to your library.
A podcast is all about convenience. It′s an alternative method used to consume information.
Digital Rights Management (DRM) is more about inconvenience than about control or restriction.
There’s really no way to restrict any savvy information publisher.
That inconvenience marks the difference between what is monetizable and what isn′t.
I′ve sold more than $4.5 million of my own information products in the past 7 years and more than $200 million worth of other people′s information products. [Read more…]
Podcasting is so much more than just listening to Internet radio in front of the computer.
It′s about people gathering a wealth of knowledge from the Internet, putting it on a portable player and taking it with them wherever they go.
It′s about people pursing their interests and having something at the tips of their fingers – whenever they want it.
People spend hundreds of dollars on their players (and accessories) – whether it be an Apple iPod or another brand of MP3 player – not to mention all the information they put on it, whether it′s songs, podcasts or information products. [Read more…]
Phase #3: Subscriptions
In my last blog, I talked about the first 2 phases of information distribution via the Internet.
The first 2 were surfing and searching. The third is subscribing.
When I talk about subscribing, I′m talking about opting in to information from a specific source that we know, like, trust and respect.
Enter the world of RSS, or “real simple syndication.”
RSS is a file that provides new content at a website. RSS aggregators grab different feeds and combine them in one place. [Read more…]
 Connie Bennett |
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During this 1-hour Virtual Book Tour, Connie reveals the story behind her book, Sugar Shock. The book’s promise is “How Sweets and Simple Carbs Can Derail Your Life– and How You Can Get Back on Track”.
Click here to add this book to your library.
Is Your Technology Smart?
Specifically iPods and MP3 players.
In essence, the devices themselves are dumb and the content is smart.
When I say “dumb,” I′m not referring to it in the bad sense of the term, like they can′t do anything or “dumb” as in stupid.
I mean dumb, as it can′t do anything by itself or alone.
It has to be given something to have “smarts” or a “brain.” The brain in this case is the content. [Read more…]