In 2006, my good friend Stephen M.R. Covey wrote his international best-seller, Speed of Trust – The One Thing That Changes Everything.
“Trust is common to every individual, relationship, team, family, organization, nation, economy and civilization is the least understood, most neglected and underestimated possibility of our time.”
Stephen also makes this critical observation: “Trust impacts us 24/7, 365 days a year. It affects the quality of every relationship, every communication, every work project, every business venture, every effort in which we are engaged.”
From my own marketing experience … all 349 pages of that remarkable book can be summed up with this Marketing Formula: [Read more…]
Remember those old Wide World of Sports specials on Saturday afternoons?
If you’re an information marketer who seeks winning JV deals … then I want you to consider any JV partner’s point of view before your own.
I’ll tell you more about that “44th Minute” in a moment … right now, as you’re reading this blog post, please clear your calendar for 
If you’re an author, information marketer, independent professional or Entrepreneurial CEO (and you’re reading this blog post before April 2nd), you can get live access to $99 webcast training and still SAVE $79 on the $99 tuition.
What is your VERB?
According to Wikipedia, the meaning of the phrase is that if someone wonders if he or she exists, that is in and of itself proof of existance..
All philosophy aside, in my view Descartes’ “Verb” was to “Think” and “thinking” is how Descartes defined his existance … it’s what he did to define himself.
During the past year, I’ve asked thousands of my students and colleagues this same question (“What is your Verb?”) and many of the answers I’ve heard have astonished me.
For instance, my literary agent Bonnie Solow says [Read more…]