If you want to consistently capture more “heart-centered” testimonials from your customers, clients or students, then ask them to give you their endorsements with the “Before/After/After” format.
Good testimonials are in the “Before/After” format and lack pulling-power or high-impact.
Great testimonials utilize the “Before/After/After” format and have “heart-centered” power and greater impact.
Resource: www.TestimonialTemplate.com
Glossary: The “Before/After/After” testimonial is your customer’s experience of what their life was life BEFORE utilizing your product, immediately AFTER utilizing it, and what their life is like TODAY.
RECOMMENDED: I just watched a 20-minute video created by a friend of mine who has the initials: “F.K.”
If you want to inspire your prospects and customers to reach their goals and dreams faster, start developing a “MacGuffin” for your business.
If you want to find more “Givers” and boost your fundraising efforts you might consider the “inclusivity” and the donation generating power from micro-fundraising.



Why Work “Environments” Influence Productivity
Most entrepreneurial CEOs give little thought to how much a “workspace” can determine their personal productivity. But once you decide to construct a work environment that mentally “anchors” you in a positive way, you will start getting more done, faster, better and with less human effort.
Resource: www.AlexWorkSpace.com
Glossary: The “mental anchoring” of your workspace can have a powerful impact on your personal productivity by conditioning you to more supportive emotional states with visual triggers (like Pavlov did with auditory triggers linking food with the sound of a bell).