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“The Success Principles”
By
 Jack Canfield |
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Jack Canfield is the co-creator of the Chicken Soup For The Soul series, including 11 that went to #1 on the New York Times bestseller list. He is a popular radio and TV talk-show guest having appeared on Oprah, Fox & Friends, CNN, and others. He is a syndicated columnist through King Features and has a nationally syndicated radio show.
During this 1-hour Virtual Book Tour, Jack reveals the story behind his latest book, The Success Principles. The book’s promise is “How To Get From Where You Are To Where You Want To Be”.
Click here to add this book to your library.
Repurposing: The E-Book
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In the last blog post I talked about two ways to repurpose. Today I′ll talk about a third – the eBook.
An eBook is the digital equivalent of a printed book and is downloaded directly from the Internet as a PDF file.
A great example is the eBook PowerPause by Mr. John Harricharan.
PowerPause is a digital book that was repurposed several times over. He took one concept and splintered it into many products. With each repurposing, there′s more profit. [Read more…]
Have YOU Registered?
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It’s Virtual Book Tour Systems time. What is that? Well, let me take this opportunity to tell you a little bit about it.
This is a 4 Module course I created and launched last year. This course teaches how to sell more books faster, better and with less effort. Each session is a Module because they are not sequential. You don’t need to realize and understand the previous module. They don’t build on each other. They are stand-alone.
Module 1 is Repurposing Strategies. These are principle centered strategies on how to repurpose your content and accelerate profit. [Read more…]
Podcast Secrets
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First 5 Commandments of Podcasting
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You may be aware that Paul Colligan and I are about to launch a new course titled Podcast Secrets.
This course stemmed from the book that Paul and I wrote together called The Business Podcasting Bible.
In the book we discuss the 10 commandments of business podcasting. Today I′ll share 5:
1. Thou Shalt Ask My Audience: Go directly to the market first and ask them what they want. Create the message from their feedback. [Read more…]
The Carrot or The Stick?
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In episode #37 of Marketing Online Live, Paul and I discussed motivating large companies to embrace time shifted media delivery using the carrot vs. the stick.
I am a stick person. Why? Because people are more motivated when you take something away from them versus offering something they may not have.
Carrot and stick is basically equivalent to pain and pleasure.
The “take away,” as it′s often called in sales, is extremely important. If someone has always been poor and dies without money it′s not as painful as if someone who has been rich and then goes broke. [Read more…]
Catch a Podcast
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Are you frustrated with technology? Especially the lack of instruction out there on how to use it?
I ask this because it was part of my discussion with Paul Colligan in episode #36 of Marketing Online Live.
I personally am still not happy with the search features surrounding pod catching.
People just assume (or I guess whoever is running the podcast platforms where you can catch and download this stuff), that others know what they′re doing. [Read more…]
“How To Meditate with Your Dog”
By
 James Jacobson |
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James Jacobson has spent the last 14 years meditating with his dog, Maui. He has taught introductory classes for newbies on the art of meditation. James is the president of Maui Media, LLC.
During this 1-hour Virtual Book Tour, James reveals the story behind his book, How to Meditate With Your Dog. The book’s promise is “An Introduction to Meditation for Dog Lovers”.
Click here to add this book to your library.
Repurposing: Hard Cover & Soft Cover Books
A good example of repurposing content is a hard cover book called Greatest Direct Mail Sales Letters of All Time by Richard Hodgson.
This book is repurposed content.
Richard took all of the sales letters he accumulated from friends and colleagues during the 40s, 50s and even before and compiled them into a book that sells for almost $70. [Read more…]