The Internet's First Blog For Information Marketers
In episode #31 of Marketing Online Live, I was in Singapore doing a tour of the Asian Internet Marketing School in Jakarta, Bombai.
I was there for 40 days, and it was an amazing trip.
During that episode Paul and I discussed the 3 things every business must know about podcasting.
I′ll write about the first one in this post and follow up with 2 and 3 in my next post.
Mark Thompson, Director of the BBC said: [Read more…]
 Kendra Todd |
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During this 1-hour Virtual book tour, Kendra reveals the story behind her book, Risk & Grow Rich. The book’s promise is “How to Make Millions in Real Estate”.
Click here to add this book to your library.
A podcast is all about convenience. It′s an alternative method used to consume information.
Digital Rights Management (DRM) is more about inconvenience than about control or restriction.
There’s really no way to restrict any savvy information publisher.
That inconvenience marks the difference between what is monetizable and what isn′t.
I′ve sold more than $4.5 million of my own information products in the past 7 years and more than $200 million worth of other people′s information products. [Read more…]
Podcasting is so much more than just listening to Internet radio in front of the computer.
It′s about people gathering a wealth of knowledge from the Internet, putting it on a portable player and taking it with them wherever they go.
It′s about people pursing their interests and having something at the tips of their fingers – whenever they want it.
People spend hundreds of dollars on their players (and accessories) – whether it be an Apple iPod or another brand of MP3 player – not to mention all the information they put on it, whether it′s songs, podcasts or information products. [Read more…]
Phase #3: Subscriptions
In my last blog, I talked about the first 2 phases of information distribution via the Internet.
The first 2 were surfing and searching. The third is subscribing.
When I talk about subscribing, I′m talking about opting in to information from a specific source that we know, like, trust and respect.
Enter the world of RSS, or “real simple syndication.”
RSS is a file that provides new content at a website. RSS aggregators grab different feeds and combine them in one place. [Read more…]
 Connie Bennett |
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During this 1-hour Virtual Book Tour, Connie reveals the story behind her book, Sugar Shock. The book’s promise is “How Sweets and Simple Carbs Can Derail Your Life– and How You Can Get Back on Track”.
Click here to add this book to your library.
As an information marketer, how do you capitalize on subscriptions?
Give away the player and charge for information. That′s the future.
Charge for iPods pre-loaded with valuable information and, of course, for the subscriptions to automatically receive new updates.
Just look at how well this concept worked for Amazon as well as Internet Explorer.
They didn′t charge for access to their products and subscriptions.
Why? Because companies like Amazon knew that once you ordered the first book online, had it shipped to your house and never had to step foot outside your door, you′d be hooked for life. [Read more…]
If you′ve opened up any newspaper or read any on-line news coverage lately, this is what you′ll be reading about: Apple′s new iPhone.
Steve Jobs unveiled the iPhone at the Macworld expo in San Francisco.
Jobs calls it a “revolutionary mobile phone.” This phone will be available in June 2007. It has the capability to play iTunes, search the internet and make phone calls.
It will be available in 2 models; a 4GB version that will run $499 and there will also be an 8GB version at $599. [Read more…]
Microsoft has a web server called IIS, or Internet Information Server. Their main competitor is the web server from Linux.
It has always been difficult to get people to switch from a Linux server to a Windows server.
This is because Microsoft is more expensive, there are always technical and support issues and, quite frankly, there is really no compelling reason to do so.
But I′ve got a compelling offer for Microsoft that would make their server sales soar. [Read more…]
Search the Internet Like a Techie
It puts users in control of what information they receive.
It has also opened a whole new world of possibilities for online information marketers.
Why? Because RSS is about streamlining and personalizing information, which is the bread and butter for information marketers.
Information distribution via the Internet has evolved through three distinct phases. [Read more…]