how to write copy | Alex Mandossian's Blog

What’s Holding You Back From Becoming A Leader?

By Alex Mandossian

“A leader is one who knows the way, goes the way, and shows the way.” — John C. Maxwell

Are you striving to become a leader? Have you ever thought about what might be holding you back? In a recent video I watched, Anne Morriss, the managing director of the Concire Leadership Institute, talks about a few common barriers that stop people from becoming leaders:

1. Overemphasizing personal goals – leadership isn’t about you. It’s about making other people better as a result of your presence, and about making sure they can continue to succeed after you leave.

2. Being distracted by [Read more…]

How To Eliminate Messes And Become More Productive

By Alex Mandossian

How do you boost productivity with cleaning up messes? It doesn’t matter what you do or who you are, chances are you have messes in your life right now. Look in your garage, look under your sink, look in your child’s bedroom—there’s usually a mess there. I have three tips on how to eliminate messes. By eliminating messes, by making your home or office less cluttered, it allows you to become a more productive person. You’ll be able to get more done faster, better, and easier. Here are the three tips:

Tip Number 1: Chunk down your messes into smaller, manageable groups. I’ll give you an example. Let’s say I have 50 objects on my garage floor, and I want to chunk those down into manageable groups. I don’t try to get rid of all 50 at the same time. Instead, I’ll find five boxes and [Read more…]

Generate More Leads By Increasing Social Sharing

By Alex Mandossian

A recent article featured on Entrepreneur.com by author Ann Handley illustrates how businesses can generate more leads simply by increasing the ability and ease for users to share content across their social networks. I believe the advice given in the article can be extremely helpful to businesses regardless of their size, age, and target audience. Here are a few blurbs from the article that I want to point out to you:

“Because a clear way to generate and nurture leads is to create content: a blog and maybe an e-book and a Twitter stream and so on. But it’s pointless (and lonely!) to write a blog that gets no visitors and zero comments–and, consequently, affords no traction for your lead-gen efforts. Websites that facilitate sharing generate seven times more mentions online than those that don’t” (Source).

In her article, Ann Handley uses a few recent studies to point out how powerful social share buttons can be, in relation to lead generation, when effectively placed on [Read more…]

Website Conversion Secrets

By Alex Mandossian

These are the three most important questions I’ve asked myself about website conversion. Conversion is having people come to your site and converting them into prospects and eventually converting them into customers, and ultimately into evangelists.

1. What do I want my first-time visitors to do first?
2. What do I want my return visitors to do first?
3. How do you keep people coming back?

To understand each question fully, please take a few minutes to watch the video below:

Want even more website conversion [Read more…]

The Secret Weapon of Great Leaders

By Alex Mandossian

I recently came across a video on the official Harvard Business Review YouTube channel titled, The Secret Weapon of Great Leaders, and thought it would be a good topic to start a discussion about here on this site. In the video, author and business professional Melba Duncan makes a case for why executives and leaders should hire executive assistants. She explains that leaders with executive assistants have the ability to become more successful, more productive, and can even [Read more…]

Attend The Ultimate Membership Site Seminar

By Alex Mandossian

Former Beatle, Paul McCartney once said to John Lennon before writing a new song: “Let’s write a swimming pool!”

What he meant is that any talented song artist can easily generate enough money to build a swimming pool, a car, a dream vacation, or just about anything they want.

What if you could do the same online? That’s why I want you to accept this [Read more…]

Boost Productivity with Writing Sales Copy

By Alex Mandossian

Sales copy writing is different than literary copy because literary copy changes minds where as sales copy changes a mind as well as changes behavior.

I have three tips, even if you are not a copy writer, to not only boost your productivity with copy writing, but to take you to a whole new level. Watch my video [Read more…]

The Power of ‘Thank You’ In Business

By Alex Mandossian

“A thankful heart is not only the greatest virtue, but the parent of all other virtues.” — Marcus Tullius Cicero

When was the last time you thanked one of your customers? I was just reading a great article on Entrepreneur.com about the importance and power of saying “thank you” in business. Here is a brief excerpt:

“Study after study reveals that when you say “Thank you” to your customers, they both spend more money and tell their friends about the exceptional service and products you deliver, increasing your profits. Volumes chronicle how employee productivity zooms when appreciation is expressed, raising your margins. Vendors go the extra mile to extend credit and deliver “just in time” when they hear gratitude regularly, not just in November, and keep your cash flowing” (Source).

Later in the article, the author illustrates a few tips you can use to get better at saying [Read more…]

How To Boost Productivity with Family-Centered Entrepreneurs

By Alex Mandossian

How do you boost your productivity with family members? In most cases, you don’t get to choose your family, they choose you. Your family can make your time more productive in business and in life.

I have three tips that make my life more productive with my family. Watch the video below to find out what they are:

What other tips do you have for people interested in boosting their productivity with family members? Leave a comment using the Facebook Comments feature below. Thanks!

5 Ways To Get Better At Meeting Deadlines

By Alex Mandossian

How are you at meeting deadlines? If you’re looking to improve, I have some great tips that will help you. I was recently reading through an informative list of 101 Common-Sense Rules for Leaders on focus.com, and came across ten tips on meeting deadlines that you could benefit from reading through. Here are five of the tips:

Meeting Deadlines Tip #1: “Only promise what you can realistically deliver. Don’t create deadlines that you know you can’t meet. By only promising what you know you can do, you’ll be able to finish on time.”

Meeting Deadlines Tip #2: “Set clear goals. Once you know what you need to accomplish, it helps to know how and when you want to do it. Put your goals down on paper and make sure everyone on [Read more…]

What’s Holding You Back From Becoming A Leader?

How To Eliminate Messes And Become More Productive

Generate More Leads By Increasing Social Sharing

Website Conversion Secrets

The Secret Weapon of Great Leaders

Attend The Ultimate Membership Site Seminar

Boost Productivity with Writing Sales Copy

The Power of ‘Thank You’ In Business

How To Boost Productivity with Family-Centered Entrepreneurs

5 Ways To Get Better At Meeting Deadlines

Search this Blog

Ask Alex Live!

Subscribe To This Blog

Background

Alex’s Marketing Courses

Contact Us

Recommended Blogs

Archived Posts

Search this Blog

Ask Alex Live!

Subscribe To This Blog

Background

Alex’s Marketing Courses

Contact Us

Recommended Blogs

Archived Posts

Tag Cloud