Info Marketing | Alex Mandossian's Blog

The Birth of the “Virtual Book Tour”

By Alex Mandossian

November 20th, 2002 was an important day for me.

On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live “physical” book signing. I was shocked when I discovered that they only sold a few hundred books. I knew there had to be a better way.

The better way to sell books or info products is a Virtual Book Tour … which has been the topic of this video blog and my 4-module series.

Since 2002, I’ve conducted nearly a hundred Virtual Book Tours (“VBTs”). And today, I charge almost $5K to interview authors (for 60 minutes) and mail my online list on their behalf.

If you’re reading this before June 5th at 6pm Pacific (9pm Eastern), that evening I’m hosting a live Preview Call for my VBT teleseries and I want you to attend.

If you register before the dealine, you’ll save $79 on your tuition as a result of reading this blog post with this Discount Code: gabe1025.

Click here to get the full story if you missed the deadline.

21 Proven Ways to Repurpose Your Teleseminars

By Alex Mandossian

Flash Video Play Now | Play in Popup

The single most overlooked info marketing strategy is “repurposing.”

No other strategy offers authors and Infopreneurs so much leverage to accelerate the productivity of your info marketing business. You can get the full story on my 2-hour VBT Preview Call.

Watch the video above in its entirety and make certain you pull-down the 21 Repurposing Tips PDF Report I give you online access to at the end. Your candid comments below will be most appreciated :-)

Blog Your Book…

By Cathy Perkins

…or your book idea or your information product!

If you are an author (or Infopreneur) with a published book, book idea or forthcoming info product launch, then you need to “blog” about it.

If you are a published author, blog from your book. Remember, Alex says you don’t make money writing your book, you make money explaining your book.

If you are an author with an idea for a book, blog about your book. Start creating buzz about it before it’s even published. AND – ask your readers for their ideas and opinions.

You never know what you might hear :-)

You will learn a whole lot more about this blogging strategy on this year’s Virtual Book Tour Systems with Alex Mandossian. Watch for an announcement about the preview call on June 5^th.

Who Knows You? (The Power of “Connecting”)

By Alex Mandossian

When you want to tap into the power of “connecting” with your friends or business colleagues, remember it’s not who you know … it’s WHO KNOWS YOU that counts most.

Consider the implications of “Metcalfe’s Law“. I won’t go into the formula (you can read about it at Wikipedia), but I will tell you it all started with telephone networks. Then it went into fax networks. Then to operating systems. And then the Internet.

Today, all the hype is about “social networking” sites, right?

Side Note: In 1843, a Scottish mechanic named [Read more…]

Entrepreneurial “Idiot” or “Mystic?” – You Judge…

By Alex Mandossian

I recently read Robert Shemin’s new book in one sitting on a flight to Vancouver, BC.

It’s titled, “How come THAT idiot’s rich and I’m Not?” and although he writes that the “idiot” in him made him wealthy (on page 21), if you get and read his book, you my feel he’s more of an entrepreneurial “mystic” of sorts.

You be the judge by listening to our live Virtual Book Tour. All I know is that Robert’s first sentence of the fifth paragraph on page 29 is worth 100 times what you’ll pay for his book.

I’ve been thinking about that 4-word sentence because it’s the most obvious, yet thought-provoking sentence I’ve read in a long time.

Here’s the sentence: “Real wealth is time.”

When you think about it, what the mega-wealthy buy most [Read more…]

What is your VERB?

By Alex Mandossian

“Cogito, ergo sum” (“I think, therefore I am”) is the philosophical statement first delcared by René Descartes, which soon became one of the most foundational elements in Western philosophy.

According to Wikipedia, the meaning of the phrase is that if someone wonders if he or she exists, that is in and of itself proof of existance..

All philosophy aside, in my view Descartes’ “Verb” was to “Think” and “thinking” is how Descartes defined his existance … it’s what he did to define himself.

During the past year, I’ve asked thousands of my students and colleagues this same question (“What is your Verb?”) and many of the answers I’ve heard have astonished me.

For instance, my literary agent Bonnie Solow says [Read more…]

Why Dive at the “Rocks” and NOT the Water?

By Alex Mandossian

Remember those old Wide World of Sports specials on Saturday afternoons?

One of my favorite events was the Acapulco cliff divers. These guys would scale a steep, rocky, cliff side about 120 feet in the air and then perform beautiful “swan dives” into the crashing surf below.

Before each dive, the divers watch the surf below rise and fall…rise and fall…rise and fall…sometimes for several minutes before taking their leap of faith. They have to time their jumps perfectly to hit the water at the precise moment the surf is at its highest point.

That way, they have a nice cushion of water to plunge into…one that was far from the rocks beneath. But the most interesting thing of all is this: [Read more…]

Anatomy of a Winning JV Financial Deal

By Alex Mandossian

Fair JV Split Play Now | Play in Popup

If you’re an information marketer who seeks winning JV deals … then I want you to consider any JV partner’s point of view before your own.

“Joint Venture” partners in the Internet marketing or info publishing niches typically don’t consider the ordinary expenses required to fuel a business.

That’s why so many JV deals in these two niches are structured poorly. But when you responsibly structure a solid JV deal, your partnerships will last longer and you’ll make a lot more money!

Resource: www.AlexMandossianToday.com/JVsplit <– PDF Summary

Glossary: “JV” stands for “Joint Venture,” which is an entity formed between two or more parties to undertake business together. The parties “fund” the project and share the revenues/expenses.

(See Wikipedia definition for “Joint Venture” vs. “Strategic Alliance”)

The Birth of the “Virtual Book Tour”

21 Proven Ways to Repurpose Your Teleseminars

Blog Your Book…

Who Knows You? (The Power of “Connecting”)

Entrepreneurial “Idiot” or “Mystic?” – You Judge…

What is your VERB?

Why Dive at the “Rocks” and NOT the Water?

Anatomy of a Winning JV Financial Deal

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