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In the last blog post I talked about two ways to repurpose. Today I′ll talk about a third – the eBook.
An eBook is the digital equivalent of a printed book and is downloaded directly from the Internet as a PDF file.
A great example is the eBook PowerPause by Mr. John Harricharan.
PowerPause is a digital book that was repurposed several times over. He took one concept and splintered it into many products. With each repurposing, there′s more profit. [Read more…]
It’s Virtual Book Tour Systems time. What is that? Well, let me take this opportunity to tell you a little bit about it.
This is a 4 Module course I created and launched last year. This course teaches how to sell more books faster, better and with less effort. Each session is a Module because they are not sequential. You don’t need to realize and understand the previous module. They don’t build on each other. They are stand-alone.
Module 1 is Repurposing Strategies. These are principle centered strategies on how to repurpose your content and accelerate profit. [Read more…]
Click the movie player below to learn more about Podcast Secrets.
When you are finished watching the movie click here for your last chance to sign up for Podcast Secrets
You may be aware that Paul Colligan and I are about to launch a new course titled Podcast Secrets.
This course stemmed from the book that Paul and I wrote together called The Business Podcasting Bible.
In the book we discuss the 10 commandments of business podcasting. Today I′ll share 5:
1. Thou Shalt Ask My Audience: Go directly to the market first and ask them what they want. Create the message from their feedback. [Read more…]
In episode #37 of Marketing Online Live, Paul and I discussed motivating large companies to embrace time shifted media delivery using the carrot vs. the stick.
I am a stick person. Why? Because people are more motivated when you take something away from them versus offering something they may not have.
Carrot and stick is basically equivalent to pain and pleasure.
The “take away,” as it′s often called in sales, is extremely important. If someone has always been poor and dies without money it′s not as painful as if someone who has been rich and then goes broke. [Read more…]
Are you frustrated with technology? Especially the lack of instruction out there on how to use it?
I ask this because it was part of my discussion with Paul Colligan in episode #36 of Marketing Online Live.
I personally am still not happy with the search features surrounding pod catching.
People just assume (or I guess whoever is running the podcast platforms where you can catch and download this stuff), that others know what they′re doing. [Read more…]
 James Jacobson |
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During this 1-hour Virtual Book Tour, James reveals the story behind his book, How to Meditate With Your Dog. The book’s promise is “An Introduction to Meditation for Dog Lovers”.
Click here to add this book to your library.
In episode #36 of Marketing Online Live, Paul and I discussed our upcoming course, Podcast Secrets.
We learned that before launching any type of course, it′s always best to have a workshop so people can give you feedback on the course.
For instance, what the modules should be about, what to name them and any other comments.
There is also the difference between being an amateur or hobbyist and being a professional. [Read more…]
 Stephen M.R. Covey |
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During this 1-hour Virtual Book Tour, Stephen reveals the story behind his book, Speed of Trust. The book’s promise is “The One Thing That Changes Everything”.
Click here to add this book to your library.
Repurposing: Hard Cover & Soft Cover Books
A good example of repurposing content is a hard cover book called Greatest Direct Mail Sales Letters of All Time by Richard Hodgson.
This book is repurposed content.
Richard took all of the sales letters he accumulated from friends and colleagues during the 40s, 50s and even before and compiled them into a book that sells for almost $70. [Read more…]