The Internet's First Blog For Information Marketers
Are you frustrated with technology? Especially the lack of instruction out there on how to use it?
I ask this because it was part of my discussion with Paul Colligan in episode #36 of Marketing Online Live.
I personally am still not happy with the search features surrounding pod catching.
People just assume (or I guess whoever is running the podcast platforms where you can catch and download this stuff), that others know what they′re doing. [Read more…]
 James Jacobson |
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During this 1-hour Virtual Book Tour, James reveals the story behind his book, How to Meditate With Your Dog. The book’s promise is “An Introduction to Meditation for Dog Lovers”.
Click here to add this book to your library.
In episode #36 of Marketing Online Live, Paul and I discussed our upcoming course, Podcast Secrets.
We learned that before launching any type of course, it′s always best to have a workshop so people can give you feedback on the course.
For instance, what the modules should be about, what to name them and any other comments.
There is also the difference between being an amateur or hobbyist and being a professional. [Read more…]
 Stephen M.R. Covey |
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During this 1-hour Virtual Book Tour, Stephen reveals the story behind his book, Speed of Trust. The book’s promise is “The One Thing That Changes Everything”.
Click here to add this book to your library.
In episode #33 of Marketing Online Live I answered a very simple, but powerful question: How do I add podcasting to my marketing mix?
Here′s the answer: You do exactly what you′re doing right now.
You find out what your market wants most.
You answer their questions, and you deliver the content you′re delivering right now as an information marketer, an author, an independent professional or a small business owner. [Read more…]
In episode #34 of Marketing Online Live, Paul and I were discussing the fact that National Semiconductor gave away 30 gigabyte iPods to all their employees.
The reason? They understood the value of the training and learning this technology offers, and they were willing to spend good money on it.
However, I think they completely missed the boat on this move.
They were lazy in their approach. They knew they had to get iPods into someone′s hands. Do you know how much “entertainment,” not education, you can get on 30 gigabytes? [Read more…]
It′s time to take the iPod to a new level. There′s more to life than just a “play list.”
There′s a “learn list” a “news list” and any other type of list you can think of.
Play list means music with the iPod, but the content on an iPod can go way beyond music. [Read more…]
In episode #32 of Marketing Online Live, Paul and I discussed the fact that podcasting isn′t just “audio,” especially now with the Video iPod.
This means that anyone who subscribes to our content can receive any type of media through the podcast channel.
iTunes has embraced this by setting up little icons for different media.
They have the monitor icon if it′s a video or the icon that looks like a page if the media is a PDF file.
So the concept of shooting whatever media you want down the channel is definitely coming. [Read more…]
In episode #32 of Marketing Online Live, Paul and I were discussing the difference between “dumb” and “smart” technology.
Specifically iPods and MP3 players.
In essence, the devices themselves are dumb and the content is smart.
When I say “dumb,” I′m not referring to it in the bad sense of the term, like they can′t do anything or “dumb” as in stupid.
I mean dumb, as it can′t do anything by itself or alone.
It has to be given something to have “smarts” or a “brain.” The brain in this case is the content. [Read more…]
The Carrot or The Stick?
In episode #37 of Marketing Online Live, Paul and I discussed motivating large companies to embrace time shifted media delivery using the carrot vs. the stick.
I am a stick person. Why? Because people are more motivated when you take something away from them versus offering something they may not have.
Carrot and stick is basically equivalent to pain and pleasure.
The “take away,” as it′s often called in sales, is extremely important. If someone has always been poor and dies without money it′s not as painful as if someone who has been rich and then goes broke. [Read more…]