If you’re an information marketer who seeks winning JV deals … then I want you to consider any JV partner’s point of view before your own.
“Joint Venture” partners in the Internet marketing or info publishing niches typically don’t consider the ordinary expenses required to fuel a business.
That’s why so many JV deals in these two niches are structured poorly. But when you responsibly structure a solid JV deal, your partnerships will last longer and you’ll make a lot more money!
Resource: www.AlexMandossianToday.com/JVsplit <– PDF Summary
Glossary: “JV” stands for “Joint Venture,” which is an entity formed between two or more parties to undertake business together. The parties “fund” the project and share the revenues/expenses.
(See Wikipedia definition for “Joint Venture” vs. “Strategic Alliance”)
Why Dive at the “Rocks” and NOT the Water?
One of my favorite events was the Acapulco cliff divers. These guys would scale a steep, rocky, cliff side about 120 feet in the air and then perform beautiful “swan dives” into the crashing surf below.
Before each dive, the divers watch the surf below rise and fall…rise and fall…rise and fall…sometimes for several minutes before taking their leap of faith. They have to time their jumps perfectly to hit the water at the precise moment the surf is at its highest point.
That way, they have a nice cushion of water to plunge into…one that was far from the rocks beneath. But the most interesting thing of all is this: [Read more…]