Archives for February 2009

7 Reasons to Repurpose Twitter Articles

twitter, article marketing, social article marketing, jeff herringIf you are into Article Marketing and are not using Twitter to repurpose your articles, you are missing out on a flood of good stuff.

With that notion in mind, here are the Top 7 Reasons to Repurpose Your Articles on Twitter

1. Extends Your Reach – Extending your reach means to get your marketing message and influence in front of as many eyes as possible. When you publicize your articles on Twitter, you are not only reaching those who are following you, you are also reaching everyone that follows each person who follows you – your reach rapidly multiplies.

2. It’s Helpful – When you are having conversations there and you see a question where one of your articles could help, you are being very helpful to someone when you refer them to you article(s). How’s that for upping the “know, like and trust” factor.

3. Ups Your Expert Status – Mentioning your articles and using them to answer questions increases your [Read more…]

A Great Way To Start Your Day

ted-logo1Almost every entrepreneur I know begins doing business with a daily ritual.

Many of my colleagues read of the local newspaper.  Others watch the morning news on CNN.  And many others simply close their eyes and meditate for about 20 minutes.

I have no idea what you do or if you even have a daily ritual, but today I want to “part the curtain” on what I believe is the single most important activity I do to start my day.

It’s a simple 20-minute business ritual that inspires and motivates me to face any business challenge head-on and helps me to generate new ideas and innovations with little effort.

My Morning Ritual: At about 7:30am (Pacific Time) , I grab my PC mouse, fire-up my browser and punch-in [Read more…]

Why “VPV” Reveals More Than Conversions

money-in-airUncovering your website conversion rate is easy to calculate and can transform a good online business into a great online business.

For instance, if 10 out of every 100 of your website visitors submit their email address and/or name in exchange for an ethical bribe, then you have a 10% opt-in rate (100/10 = 10 percent).

That’s not too shabby these days.

And if 2 out of those 10 opt-ins buy your offer, then you have a 2% buy-in rate (100/2 = 2 percent).

But your opt-in and buy-in conversion rates reveal only part of the marketing story.  The other part is how much value to assign each of your visitors, regardless if they decide to opt-in or buy-in.

This simple, yet critical metric is called [Read more…]

Rediscover The 100-Year Old AIDA Formula

aida1Pop Quiz:  Of the many advertising formulas around, which one has been time-proven for over 100 years and involves only 4 simple steps?

Answer:  The A-I-D-A Formula.

The 4 steps are simple to remember:  First, you grab your prospect’s Attention (A) about your offer.  Second, you elicit their Interest (I) about your offer. 

Third, you amplify their Desire (D) to purchase your offer.  And fourth, you influence them to take Action (A) and descriminate in your favor with their wallet.

Here’s a quick recap for your review:

A = Attention

I = Interest

D = Desire

A = Action

Easy right?  Not exactly. My experience with the time-honored AIDA Formula is that it’s simple to learn, but not easy to implement.  

Over the years, I’ve observed dozens of veteran marketers [Read more…]

Discover the Learning Power of “Content Diving”

acapulco-cliff-diverI often enjoy cold pizza the “morning after” more than the piping hot version the night before :-)

What does the joy of devouring day-old pizza have to do with your info marketing content or your success as an entrepreneurial CEO?  

Two things, actually …

1) Principle centered content never gets stale, it only gets better with age.

You can return to it again and again to see it with new eyes on YouTube, hear it with a new ears on a Teleseminar or visualize it with a new mind when reading a blog post like this one

2) Deep diving into familiar content doesn’t breed contempt, it breeds more success!

As a student, your one and only path to mastering anything I teach you is through the path of familiarity

If you are an info marketer, the only way [Read more…]

Your 4 Sources of Article Traffic

Article Marketing allows you to create 4 different types of traffic when you submit your articles to Article Directories like EzineArticles.

1. Immediate Traffic

Every time you submit a new article to EzineArticles, you get the benefit of immediate traffic. It’s a fresh article and people are jumping all over it.

What you have at your fingertips with putting out an article is a powerful traffic generation tool. That’s where you get your immediate boost, with new articles, especially once you’ve developed a following. If people want to hear more from you, they’re going to be looking for your articles.

2. Regular, consistent traffic

Think of it this way. Each article – even if you’ve got an article that maybe only gets five new viewers per day, and then you stack another article on top of it that gets five new viewers a day, and then another article and then another article and then another article – and let’s say you’ve got 50 of those articles out there getting five new visitors a day.

That’s 250 new visitors a [Read more…]

“Click and Get Rich”

Maritza Parra

Listen to the Replay…

Maritza Parra is an author, speaker and trainer who’s passionate about helping people empower themselves and take their ideas out of their heads and turn them into products which is what she has done her whole life without really knowing it until a few years ago!

During this 1-hour Virtual Book Tour, Maritza tells the story behind her book, Click and Grow Rich Online. The book’s promise is “13 Proven Success Principles to Make Money Online Now.”

Click here to add this book to your library.

“Bookinars” Sell Books Faster and Easier

secret-code-of-success1I have spectacular news if you’re an author or infopreneur.

You now have the opportunity to experience the fastest, easiest and most economical way to sell truckloads of your books and info products – even if you’re self-published – without spending a single penny more on advertising or promotional costs.

Sound like a pipe dream?  Hardly. In fact, I’m cordially inviting you – on this post – to experience this new marketing breakthrough I’m talking about during 4 weekly 90-minute tele-gatherings.

Your total investment for private phone access is to get ONE book available right now on Amazon, Barnes & Noble and Borders.

The book itself will be your Action Guide for each of the four tele-gatherings and its title is The Secret Code of Success written by my friend, Noah St. John.

I’ll tell you more about the [Read more…]