How “Pre-Training” Videos Can Accelerate Profits
I’ve done it twice with Jack Canfield for his world famous 7-day Breakthrough To Success Training. I’ve done it with Mark Victor Hansen for his Mega Events.
I’ve done it with Joe Polish for his Rich Cleaner Bootcamp. I’ve done it with James Malinchak for his College Speaker Success bootcamp.
I’ve even done it for Raymond Aaron’s Truth About “The Secret” event and the Women’s Power Summit I founded with Jeanette Cates.
“It” is the accelerated profits and sales from events as a direct result of the “pre-training” tips method. Click the blue arrow below and take a peek of a few of these 21 Tips for Virtual Events.
You can utilize these tips for “virtual” events like Teleseminars or Webinars or for physical events you attend in person.
You deserve to get more traction and and lifetime value with your prospect and customers and this “21 Tips” concept can get you there faster, better and with less effort. Leave you comment below.
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Teleseminars + Twitter = BIG PROFITS
A year ago, Twitter was not as influencial as it is today … it amazes me how “tweets” drive so much B2B traffic. Who knew?
Click here to see what I’m talking about.
For the past 5 years, 1/5th of my income comes in during a 5-day period. Hey, I’m not complaining, but I’d prefer to “syndicate” my business revenue a little more in 2009.
If you’d like to listen to what a six-figure Teleseminar sounds like, the please visit this interesting web site now: www.ExplodingTeleseminars.com … you’ll get access to the “Big Call” for life!
Make sure you utilize VIP Discount Code: AM3964 so you can slash $79 from the normal $99 tuition.
If you’re reading this after December 4th, then visit my Teleseminar Secrets Blog for time-proven tips to sell more products and services faster, better and with less human effort.
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The “Decoy” Pricing Model
According to Wikipedia, the “decoy effect” (also known as the ”asymmetric dominance effect”) is the phenomenon whereby consumers change their preference between two options when also presented with a third option that is asymmetrically dominated.”
In plainer language, here’s the way decoys are utilized daily during consumer experiences.
Scenario 1: You order a medium-size Pepsi at the movies for $2.75 and the person behind the counter asks, “Would you like a large for just 25 cents more?” You say, “Yes”… that’s the decoy effect.
Scenario 2: You’re sitting at the bar in an airport terminal waiting for your plane to board. As soon as you order your $7 cocktail, the bartender smiles and says, “Want a double-shot for just $2 more?” You say, “Yes”… that’s the decoy effect.
I have no idea what your consumer response would be in similar circumstances, but I do know from my own experience (more…)
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“What are we ‘Split Testing’ today?”
I ask myself that 6-word question at the beginning of each day … and I’ve asked it repeatedly ever since December, 2004.
And one of the things I’m certain of is that this world-class question - more than any other question I ask daily - has unlocked the door to the secret passageway to accelerated growth, wealth and success.
I encourage YOU to ask yourself (and YOUR Team): “What are we Split Testing today?” at the beginning of each day and then sit back, relax and watch what happens for the rest of your day ;-)
Magically, this powerful “marketing declaration” almost instantly puts you (and your Team members) into a more Socratic and more “market-centered” Mindset.
This is one of those world-class questions that puts you in the marketer’s “driver seat” to capture more profits, faster, better and easier … without the burden of truth needing to rest on YOUR marketing shoulders any longer.
In my own business, this world-class question has assisted me to achieve more accelerated growth month after month, without the typical stress and worry that accompanies marketing guesswork.
That’s why I want you to take a moment - right now - and review the 14 single-variable split tests (more…)
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CASE STUDY: The “Irresistible Rebate” Offer
Since 2001, I’ve utilized an electronic marketing methodology (combined with “offline” direct mail) called the Irresistible Rebate Offer.
Click here to see a winning example of an Irresistibe Rebate Offer with my good friend and colleague, Brendon Burchard. This promotional method works fast, it’s reliable and very, very easy to execute.
Background: Brendon asked me to promote his “Big Tent” event with internationally best-selling authors, Marianne Williamson, John Gray and world-renowned wealth coach, Bill Harris.
I originally declined as an Affiliate - despite the 90% commission I’d receive on each $97 ticket I sold - because (more…)
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CASE STUDY: The “Fusion” Web Audio Billboard
If you ever want to add more affiliate partnership sales within the “event marketing” micro-niche, the absolute best way I’ve found that attracts more referrals is “fusing” a 5-minute online AUDIO with a one-page webpage (BILLBOARD).
I call it the “Audio Billboard” marketing method and over the past decade generated a few hundred thousand dollars in sales and profits with simple no-nonsense audio messages.
Click here to see an example of the Audio Billboard I created in less than 5 minutes with (more…)
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CASE STUDY: “Back-2-Back” Launch Methodology
Hosting two Tele-Clinics (Back-2-Back) can lead to long-term profits…
Story Behind Tele-Clinic #1: On July 7th, 2008 I purchased a URL www.NewAmazingSoftware.com which is a “forwarding” URL to track the opt-in conversion of a “squeeze” page for a free Teleseminar.
I’ll refer to it in this CASE STUDY as Tele-Clinic #1 because it’s the first of two Tele-Clinics on Thursday evening, July 17th.
Tele-Clinic #1 is scheduled at 5pm Pacific (8pm Eastern) and it even has an online “step-by-step” tutorial you can experience now by visiting: www.SmartStartSitePreview.com
Story Behind Tele-Clinic #2: On April 23rd, 2008, I took out my handy FlipVideo player and created a 15-minute impromptu video of the actual “Limo Consultation” Wayne Van Dyck paid me for. (It’s the video on this post!)
This is a time-proven marketing strategy I’m utilizing more and more for product launches and I call it (more…)
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The “Donkey In The Farmer’s Well” Parable
Okay, so maybe this isn’t an Aesop Fable, but I do hope you enjoy the message because it applies to Entrepreneurial CEOs under any economic conditions - upswings or downswings.
Visit www.TheDonkeyStory.com and feel free to pass it on to your friends, colleagues or even loved-ones.
The Morale: “Shake it off and take a step up…” :-)
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The Power and Influence of “Marketing Lexicons”
If you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms.
By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon.
But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas.
Resource: www.AlexMandossianToday.com/glossary
Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts.
“Outer Circle Marketing” Target Exposed
The biggest outer circle is WHITE and directly surrounds the smaller BLACK ring closer to the middle. (Please refer to the picture to the left to see the five colored rings).
The BLACK circle surrounds a smaller BLUE circle, which in turn, surrounds an even smaller RED circle. That RED circle surrounds the fifth circle which is YELLOW and in the center of the target known as the “bull’s-eye.”
Why am I telling you this?
I’m telling you this because it is a useful analogy of how your prospects take aim at your marketing offers, whether they want to become first-time customers or multi-buyers.
The way I see it, the WHITE outermost ring represents your “get-to-know-you” offer such as a free Teleseminar, eBook, audio eCourse or video.
This is your opt-in email offer. To continue the analogy, it is that defining moment when a new prospect has successfully hit your target by aiming and shooting their imaginary arrow at your outermost WHITE circle.
“Outer Circle Marketing” is Time-Tested: Please realize that what I’m talking about here is not just another clever marketing analogy that’s untested. It is tested and it is time-proven.
OCM = “Outer Circle Marketing” and that’s also the formal name I’ve given to this new breakthrough strategy. If you want to experience it first hand, join my AskAlexToday Teleseminars scheduled on the first Thursday of each month.
I’ve utilized OCM for the past 2 years with (more…)
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