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Okay, so maybe this isn’t an Aesop Fable, but I do hope you enjoy the message because it applies to Entrepreneurial CEOs under any economic conditions - upswings or downswings.
Visit www.TheDonkeyStory.com and feel free to pass it on to your friends, colleagues or even loved-ones.
The Morale: “Shake it off and take a step up…” :-)
If you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms.
By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon.
But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas.
Resource: www.AlexMandossianToday.com/glossary
Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts.
I’ll tell you more about that “44th Minute” in a moment … right now, as you’re reading this blog post, please clear your calendar for Wednesday, April 16th at 6pm Pacific (9pm Eastern)
On that special evening, I want you to join James Malinchak and me for a private, live 90-minute Teleseminar on how to be a BIG Money Speaker and legitimately make $250K+ (year after year) in the most untapped public speaking niche most entrepreneurs overlook.
This live Tele-Training is a content-rich preview call for the 4-day speaker training happening at the world-famous Golden Nugget Hotel in Las Vegas, NV on May 1st-4th.
And during the 44th Minute of that Teleseminar, I’m going to make a special offer - if you listen live - I’ve never made before.
Click here to get registered early for the April 16th Teleseminar.
HINT: My special offer is worth over $12,000 and involves (more…)
If you want to grow a bigger and more responsive list faster, better and easier … then I want you to seriously consider creating a “Blog Squeeze” page as a “back-door” entry to your blog. By doing so, you’re online list will grow at head-snapping speed!
Every info marketer needs a blog. And it makes sense for every blog should have a blog squeeze page because for less than $10 annually, you can double, triple and even dectuple (10 times) your opt-in conversion rates, just like I have, utilizing the “Blog Squeeze” principle.
Most information marketers who have blogs do NOT have “Blog Squeeze” pages for their “first-time” visitors. By adding the word “Today” or “Now” and creating a “blog squeeze” page, you will double even triple your opt-in rates.
Resource: www.AlexMandossianToday.com
Glossary: The “Blog Squeeze” page? It’s “back door” entry to your blog that forces an “opt-in” from first-time visitors you get from articles, blog posts, banner and classified ads, and offline or other types of promotions.
In 1976, Professor Muhammad Yunus started the Grameen Bank with $27 out of his own pocket.
In 2006, Professor Yunus won the Nobel Peace Prize for demonstrating the possibility of eradicating poverty through micro-lending to Entrepreneurs in developing nations throughout the free world.
Today, the Grameen Bank serves more than six million poor families with loans, savings, insurance and other services.
Yet, the bank remains fully owned by its clients and is a model for microfinance institutions around the globe.
Fast forward to Februrary 29, 2008 at 8am PST (11am EST)… this is the date SmartStartGiving.org was officially launched!
The mission for SmartStartGiving is simple, yet profound, and here it is: “Give less, help more.”
It is my aim to (more…)
If you’re an Entrepreneurial CEO who places “Help Wanted” ads outside of your marketing database, you’re making a big mistake.
You’ll find better qualified and more enthusiastic job applicants who are in your current prospect or customer list. Your prospects and customers already know, like you and trust you … so why not ask them first?
(The resource below is a PDF document that is an actual “Help Wanted” ad I recently posted to my Teleseminar Secrets list)
The Resource: www.ClickBankSalesMgrWanted.com
Glossary: The “negative qualifier” is typically utilized in“help wanted” ads that focus on personality or character traits that are *not* wanted, followed by specifically identifying traits that *are* wanted.
If you want to develop a workspace that supports your goals and inspires higher levels of productivity start by removing the clutter and adding more meaningful “mental anchors” to your work environment.
Most entrepreneurial CEOs give little thought to how much a “workspace” can determine their personal productivity. But once you decide to construct a work environment that mentally “anchors” you in a positive way, you will start getting more done, faster, better and with less human effort.
Resource: www.AlexWorkSpace.com
Glossary: The “mental anchoring” of your workspace can have a powerful impact on your personal productivity by conditioning you to more supportive emotional states with visual triggers (like Pavlov did with auditory triggers linking food with the sound of a bell).
If you want to consistently capture more “heart-centered” testimonials from your customers, clients or students, then ask them to give you their endorsements with the “Before/After/After” format.
Good testimonials are in the “Before/After” format and lack pulling-power or high-impact.
Great testimonials utilize the “Before/After/After” format and have “heart-centered” power and greater impact.
Resource: www.TestimonialTemplate.com
Glossary: The “Before/After/After” testimonial is your customer’s experience of what their life was life BEFORE utilizing your product, immediately AFTER utilizing it, and what their life is like TODAY.
“Ready, Fire, Aim: Zero to $100 Million in No Time Flat” is the new book from my friend and colleague Michael Masterson who runs Early To Rise.
Michael reveals a startling new way of looking at business growth, based on his own experiences as a consultant for two $100 million-plus businesses.
During his research, Masterson discovered that every business goes through four stages (infancy, childhood, adolescence, and adulthood).
And each stage has its own unique problems, challenges, and opportunities. So, if you′re (more…)
If you want to inspire your prospects and customers to reach their goals and dreams faster, start developing a “MacGuffin” for your business.
Most entrepreneurs ignore the theatrical plot devices that film makers utilize to suspend their audience’s attention.
Entrepreneurs can create more suspense and intrigue (and less boredom) with their customers utilizing “The MacGuffin.”
Resource: www.MacGuffinExplained.com
Glossary: “The MacGuffin” is the key driving force and the central object every character is concerned with in an action-thriller plot.
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