If you’ve heard me speak on stage or on a Teleseminar, then you’re already familiar with my favorite “monetization” mantra: “Marketing changes minds. Promotion changes behavior.”
Read those six words again and again because they’re indelibly etched in your mind, you’ll dramatically improve the results of your presentations.
The key element to “monetizing” your marketing an “Actionizer.” A high value, dramatic action device that inspires, motivates and influences your audience to take physical action.
The $100 poker chip (above) was the “Actionizer” I tested at my Teleseminar Secrets Reunion on March 7th, 2009.
It changed behavior to get people to say “Yes” to the DoublingIncomeSecrets 5-Module Bookinar Series in less than 59 seconds. If you were there see if you can spot yourself. Click the video to see it now.:
[youtube:http://www.youtube.com/watch?v=3DnuzZ_fu_E&autoplay=0 320 240]
Key Point: Before you design any presentation curriculum, it’s important that you write down these 3 verbs:
Think (“mind”) <—— Feel (“heart”) <—— Do (“body”)
Then ask yourself these 3 critical questions: [Read more...]
This is a true story. On Friday, April 3rd, I was invited to participate as a faculty member for the 
By now you are familiar with the Student-Affiliate-Partner Process that is available to students of Alex Mandossian.
We are no longer in the Information Age. We are at dawn of the Recommendation Age and what Entrepreneurial CEOs need most these days are trusted advisors.
Rediscover the Adwords Learning Center
Like most marketing strategies, setting up an Adwords account is simple, but not so easy to master. That’s why I recommend you visit Google’s Learning Center.
In my experience, it is hands-down the single most cost-effective way to learn Adwords marketing strategies.
Click here to visit the Learning Center and you’ll find these 9 Modules:
1. Introduction to AdWords
2. Getting Started with AdWords
3. Targeting
4. Costs and Billing
5. Tracking Ad Performance
6. Optimizing Ad Performance
7. The AdWords Toolbox
8. Google Analytics
9. Managing Client Accounts
You can count on [Read more...]