How Your “Actionizer” Can Change Behavior
If you’ve heard me speak on stage or on a Teleseminar, then you’re already familiar with my favorite “monetization” mantra: “Marketing changes minds. Promotion changes behavior.”
Read those six words again and again because they’re indelibly etched in your mind, you’ll dramatically improve the results of your presentations.
The key element to “monetizing” your marketing an “Actionizer.” A high value, dramatic action device that inspires, motivates and influences your audience to take physical action.
The $100 poker chip (above) was the “Actionizer” I tested at my Teleseminar Secrets Reunion on March 7th, 2009.
It changed behavior to get people to say “Yes” to the DoublingIncomeSecrets 5-Module Bookinar Series in less than 59 seconds. If you were there see if you can spot yourself. Click the video to see it now.:
Key Point: Before you design any presentation curriculum, it’s important that you write down these 3 verbs:
Think (“mind”) <—— Feel (“heart”) <—— Do (“body”)
Then ask yourself these 3 critical questions: (more…)
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Virtual + Physical = Massive Marketing Reach
This is a true story. On Friday, April 3rd, I was invited to participate as a faculty member for the Ultimate Business Mastery Summit in Las Vegas, NV (March 31st – April 4th) hosted by Tony Robbins and Chet Holmes. The event is SOLD OUT.
Unfortunately, I had a schedule conflict with my good friends at Early To Rise because I was asked to Emcee their Profits in Paradise workshop at the Peabody Hotel in Orlando, which is also sold out.
Suddenly, it hit me – why can’t I teach at both events?
Even thought I’m committed to ETR, I could still teach at the UBMS in Las Vegas through a Webcast from my hotel room and invite TeleWebcast listeners like you to get access to the same 60-minute, Internet Optimization training.
And that’s exactly what I’m doing after getting permission from the team at UBMS … and I do hope you participate and invite your friends and colleagues.
Want To Participate? Visit www.OptimizationMastery.com to get private TeleWebcast access on Friday night at 5pm Pacific / 8pm Eastern for $20 and you may even invite one friend or business colleague to the training at no extra fee.
KEY POINT: Remember to use your VIP Discount Code – AM3964 – to save $79 off the $99 tuition everybody will pay who don’t read this blog post.
But that’s not all … (more…)
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The AM TeleSeminar Club – 5 Success Factors
By now you are familiar with the Student-Affiliate-Partner Process that is available to students of Alex Mandossian.
The typical process takes three years. Some do it in less time – the shortest so far is 3 weeks. By taking action on what I learned in Teleseminar Secrets I was able to do it in 3 quarters and now Alex Mandossian and I are Strategic Alliance Partners.
On Wednesday night March 25th at 6pm PT/9pm ET Alex and I will be holding our second Affiliate Rebate Teleseminar.
Click here to get the Phone number and Passcode and you may tell up to two friends. You can also www.TweetwithAlex.com and enter #AMTClub … even if you’re not registered with Twitter.
What’s an Affiliate Rebate Teleseminar? (more…)
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What Makes Good Trusted Advisors Great?
We are no longer in the Information Age. We are at dawn of the Recommendation Age and what Entrepreneurial CEOs need most these days are trusted advisors.
And if you want to become the most recommended (and wealthiest) trusted advisor on your topic of expertise, then I encourage you to adopt the Thought Leadership (TL) Mindset.
As soon as Jay Abraham decided to adopt his TL Mindset, he quickly became the world’s highest paid marketing consultant … almost overnight!
I can’t guarantee that you’ll achieve the same revenue or status results that Jay has enjoyed over the past 30 years, but I can guarantee to educate you to make an intelligent decision on which TL Mindset is ideal for you.
The TL Mindset I discovered about myself was my unique ability to conduct Teleseminar expert interviews back in 2002. Since then I have been acknowledged by my colleagues, friends, mentors and students as “The Larry King of Teleseminars.”
I am now a trusted advisor for many of the world’s greatest Thought Leaders within the Human Potential Movement.
Now it wasn’t easy to get leaders such as (more…)
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The “BIG IDEA” Whose Time Has Come
Impossibility only defines a task’s degree of difficulty. Do you believe in that premise? I know I do …
The truth is, I only look for strategic alliance partners who believe that difficult tasks can be done immediately and seemingly impossible tasks take a little longer ;-)
The VSU Story: In the Spring of 2008, a strategic alliance partner of mine, who also shares the impossiblity premise above, chose me to help her execute a BIG IDEA. It was truly an idea “whose time had come” and one we had both independently thought about many years earlier.
The BIG IDEA was to find and secure a new and sustainable distance learning channel to teach micro- entrepreneurs (0 – 10 employees) how to boost their productivity and profits with practical, duplicable and low-cost tactics that are easy-to-implement regardless of economic conditions.
Deb Shaw is that strategic alliance partner and co-founder of VSU. For her, the BIG IDEA meant to democratize business intelligence and make marketing best practices available to all entrepreneurs … without having any bias to their ethnicity, creed or socio-economic status.
For me, the BIG IDEA meant (more…)
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“Outer Circle Marketing” Target Exposed
Picture yourself with a bow and quiver full of arrows. You aim at one of the five circles or rings on your target that graduate inward from WHITE to BLACK to BLUE to RED and finally, YELLOW.
The biggest outer circle is WHITE and directly surrounds the smaller BLACK ring closer to the middle. (Please refer to the picture to the left to see the five colored rings).
The BLACK circle surrounds a smaller BLUE circle, which in turn, surrounds an even smaller RED circle. That RED circle surrounds the fifth circle which is YELLOW and in the center of the target known as the “bull’s-eye.”
Why am I telling you this?
I’m telling you this because it is a useful analogy of how your prospects take aim at your marketing offers, whether they want to become first-time customers or multi-buyers.
The way I see it, the WHITE outermost ring represents your “get-to-know-you” offer such as a free Teleseminar, eBook, audio eCourse or video.
This is your opt-in email offer. To continue the analogy, it is that defining moment when a new prospect has successfully hit your target by aiming and shooting their imaginary arrow at your outermost WHITE circle.
“Outer Circle Marketing” is Time-Tested: Please realize that what I’m talking about here is not just another clever marketing analogy that’s untested. It is tested and it is time-proven.
OCM = “Outer Circle Marketing” and that’s also the formal name I’ve given to this new breakthrough strategy. If you want to experience it first hand, join my AskAlexToday Teleseminars scheduled on the first Thursday of each month.
I’ve utilized OCM for the past 2 years with (more…)
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History Of The “Entrepreneurial Revolution”
In his February 24th State of the Union Address, Barack Obama publicly declared that “The future of our economy relies on the imagination of our Entrepreneurs.”
That twelve-word sentence in President Obama’s speech isn’t about politics as much as it is about business. Your business. My business. And the dawn of a brighter new future of the ”Entrepreneurial Interdependence” era that’s now upon us.
Quick History Lesson: In the 20th century, Americans traded their Entrepreneurial Independence (which they enjoyed for the previous 200 years), and began a 50-year stint of dependence on the modern-day Corporation.
Think back to that famous scene that happened on September 17th, 1787 during the Signing of the U.S. Constitution.
The central figures who were present included George Washington, Alexander Hamilton, James Madison and America’s first millionaire, Benjamin Franklin. These Founding Fathers were opposed by (more…)
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7 Reasons to Repurpose Twitter Articles
If you are into Article Marketing and are not using Twitter to repurpose your articles, you are missing out on a flood of good stuff.
With that notion in mind, here are the Top 7 Reasons to Repurpose Your Articles on Twitter
1. Extends Your Reach – Extending your reach means to get your marketing message and influence in front of as many eyes as possible. When you publicize your articles on Twitter, you are not only reaching those who are following you, you are also reaching everyone that follows each person who follows you – your reach rapidly multiplies.
2. It’s Helpful – When you are having conversations there and you see a question where one of your articles could help, you are being very helpful to someone when you refer them to you article(s). How’s that for upping the “know, like and trust” factor.
3. Ups Your Expert Status – Mentioning your articles and using them to answer questions increases your (more…)
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Why “VPV” Reveals More Than Conversions
Uncovering your website conversion rate is easy to calculate and can transform a good online business into a great online business.
For instance, if 10 out of every 100 of your website visitors submit their email address and/or name in exchange for an ethical bribe, then you have a 10% opt-in rate (100/10 = 10 percent).
That’s not too shabby these days.
And if 2 out of those 10 opt-ins buy your offer, then you have a 2% buy-in rate (100/2 = 2 percent).
But your opt-in and buy-in conversion rates reveal only part of the marketing story. The other part is how much value to assign each of your visitors, regardless if they decide to opt-in or buy-in.
This simple, yet critical metric is called (more…)
Rediscover the Adwords Learning Center
Like most marketing strategies, setting up an Adwords account is simple, but not so easy to master. That’s why I recommend you visit Google’s Learning Center.
In my experience, it is hands-down the single most cost-effective way to learn Adwords marketing strategies.
Click here to visit the Learning Center and you’ll find these 9 Modules:
1. Introduction to AdWords
2. Getting Started with AdWords
3. Targeting
4. Costs and Billing
5. Tracking Ad Performance
6. Optimizing Ad Performance
7. The AdWords Toolbox
8. Google Analytics
9. Managing Client Accounts
You can count on (more…)
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