The 3 Responsibilities of a Thought Leader

Marketing, ResponsibilityA clear and simple definition of Responsibility is: “The ability to respond.”

What separates thought leaders in professional fields such as: marketing, academic, business training, spirituality, philosophy (or any other discipline you can think of ) is their ability to respond to uncertainty.

Amateurs react. Professionals respond.

After 17+ memorablem years of teaching direct marketing strategies to work-at-home entrepreneurs, best-selling authors, professional speakers and corporate giants such as Sams Club, I’ve observed that world-class professionals are defined by 3 core responsibilities.

If you want to become a social influencer or thought leader in your area of expertise, these 3 responsibilities can expand your public authority online and offline with reliable certainty.

Responsibility #1:  Define Reality. 

I learned this from Max De Pree, former CEO of Herman Miller and best-selling author of Leadership Is an Art.  Max says, “The first responsibility of a leader is to define reality. The last is to say thank you. In between the two, the leader must become a servant and a debtor.”

I agree. And I also know [Read more...]

“Priority” is the new Productivity

SuccessIn his roundup of the best tips of the week from Entrepreneur.com, Brian Patrick Eha makes a recommendation that violates the Principle of Priority.  Eha writes:

Do your hardest tasks first. Do your creative thinking and your most difficult work early in the day, before routine chores (handling emails, scheduling meetings and so on) have sapped your energy.

“Every decision we make tires the brain,” says David Rock, co-founder of the NeuroLeadership Institute.  “Save less complex work for later in the day,” he adds.

Commentary:

In my 17+ years of teaching Productivity strategies to entrepreneurs who market online, doing the most difficult work early in the day is the surest way to diminish personal productivity.

My five-word definition of Productivity is “Maximum results in minimum time.” And by “results” I mean what’s most important to attain success, not what’s most urgent to maintain success.

It’s not about what’s difficult or creative or hard that matters. What matters most is [Read more...]

How to Overcome Opportunity Seeker’s Disease (Part 2)

Accountability PartnerIf your business year has not met your expectations, then keep reading.  If your business year has been filled with miscommunications, then keep reading.

Or if you’ve found your business Intentions and goals thwarted for unexpected reasons, the culprit behind these outcomes may be a case of Opportunity Seekerism.

Becoming a strategic entrepreneur requires you to focus on the tasks you DON’T DO more intensely than the TO DO tasks. “Your ‘stop doing’ list is more important than your ‘to-do’ list,” says Jim Collins, best-selling author of Good To Great.  Jim continues:

“Most of us lead busy but undisciplined lives. We have ever-expanding [Read more...]

Daily Task Tips to Make Each Day More Productive

There’s a productivity principle called the “Rule of 5″ which Jack Canfield taught me over 10 years ago.

He has since indicated many times during our monthly Ask Jack teleseminars that a daily practice of the Rule of 5 during his Chicken Soup for the Soul book launch days was significantly responsible for the meteoric rise and success of that book series.

That series he co-authored with another good friend, Mark Victor Hansen, is on a path to be the first book series, other than the bible, to sell over a billion books! 

Regardless whether or not Jack and Mark work the Rule of 5 as I do each week, I believe [Read more...]

Small Message, Big Impact


Terri Sjodin

If you’re a marketing professional who wants more impact in your business by utilizing a powerful “elevator speech” from scratch, take time to listen to this remarkable interview.

Listen to the Replay…

When you get a chance, grab your mouse and get three copies of Terri’s book; one for a colleague and one for anyone you know who has lost hope about creating an “elevator speech”.  The future of your business may rely on the 30 seconds of what you say when someone asks you, “What do you do?”  Click here to get this book and add it to your marketing library.

Fuzzy Metrics Lead to Problems – Not Profits

MarketingOnline.com MetricsAs marketing professionals, it is one of our core responsibilities to measure our success. Right?

My colleague and friend, John Reese, once taught me that Internet marketers only need to measure two things:  YES or NO? and MORE or LESS?  I now call these two measurements the core duality metrics.

Pretty simple, eh?  Uh … not so much.

It’s true that you can only improve what you measure, but your measurements or “metrics” as we call it at MarketingOnline.com members call it, must be clear, specific and actionable in order to lead to improvements and profits.

Brent Dykes of Digital Marketing blog writes: [Read more...]

What Happens When You Just Market? Nothing!

Why Does Marketing Change Minds and Promotion Change Behavior?

Watch this video (above) if you want to once-and-for-all discover why your marketing skills are not enough.

If you want to monetize your presentations faster, better and easier, then it pays to learn how to develop and more effectively utilize your promotional skills.

Promoters are the “rainmakers” of the business world because they have the ability influence their most skeptical prospects to take action (by voting with their wallets) and become loyal customers.

The video above will take just 12 minutes out of your day, but what you discover may change your presentation style (and annual income) forever.

Take a look at the video now and then please give me your feedback in the comment section (below).

“Beyond Chronic Pain”


Rebecca Rengo

Listen to the Replay…

Rebecca Rengo, MA, MSW, LCSW, ACSW is a coach, psychotherapist, speaker and educator with 25 years of experience. Rebecca Rengo has master’s degrees in social work and public administration. She is the President of the Missouri Pain Initiative and a member of the American Pain Society and other related health and pain associations.

During this 1-hour Virtual Book Tour, Rebecca Rengo tells the story behind her book, Beyond Chronic Pain. The book’s promise is “A get-well guidebook to soothe the body, mind and spirit.”

Click here to add this book to your library.

Why An Article-A-Day Keeps The Recession Away

bailout-dollarArticle marketing has recession-proofed my online businesses. I know that is a big claim, and lots of people are talking about how to recession-proof your business right now.

Read on to discover how to really do it with Article Marketing and the article-a-day strategy.  Here are 7 ways an article-a-day can recession-proof your business:

1. Extend your reach – I like to call my articles my “international evergreen article agents.”

My articles allow me to reach all over the world into many markets that I could not have reached in any other way. And they are evergreen, which means they are out there forever, delivering good information with links back to my websites and blogs.

For example, just one of my articles published online in August of 2005 still receives an average of [Read more...]

“How To Be A Sales Superstar”


Mark Tewart

Listen to the Replay…

Mark Tewart has been an internationally recognized sales, sales marketing and sales management expert for many years. He became a top performing salesperson at 19 years old and went on to become one of the youngest automotive General Managers in the country at the age of 27.

During this 1-hour Virtual Book Tour, Mark Tewart tells the story behind his book, How To Be A Sales Superstar. The book’s promise is “Break all the Rules and Succeed While Doing It.”

Click here to add this book to your library.

0: