Archives for 2008

“Creative Imitation” Boosts Your Productivity

By Jeff Herring

It’s often said that “imitation is the greatest form of flattery.”

It’s also said by Alex Mandossian to “Never invent, always improve” which he also refers to as as Creative Imitation.

Peter F. Drucker, often acknowledged as the “father of modern management” also had something to say about this important marketing principle in The Essential Drucker.

Here are two interesting examples of creative imitation:

Example 1: In December of 2006 I took Alex’s Teleseminar Secrets Training for the first time. After Module 2, I decided to jump in and held my first teleseminar on Article Marketing on December 20, 2006.

Little did I know how huge a journey that first step would lead to, nor the rocket ride to success that was coming.

By “creatively imitating” Alex I soon discovered how to [Read more…]

Ezine Articles + Twitter = More Exposure

By Alex Mandossian

My favorite and most effective article directory is EzineArticles. And thanks to my good friend and colleague Jeff Herring, I have had over one hundred (yes 100+ articles) posted there within the last few months.

How? Simply by “repurposing” faster, better and with less human effort. I can do this because I write with my mouth, not with my hands utilizing Teleseminar content as my core article material.

More Exposure: If you’re an info marketer who wants more reach with your articles, I recommend you set-up your EzineArticles account to automatically post your approved articles to your Twitter profile.

It’s that easy and powerful!

Key Point: On September 17th, 2008 I received a call from [Read more…]

CASE STUDY: The “Irresistible Rebate” Offer

By Alex Mandossian

Since 2001, I’ve utilized an electronic marketing methodology (combined with “offline” direct mail) called the Irresistible Rebate Offer.

Click here to see a winning example of an Irresistibe Rebate Offer with my good friend and colleague, Brendon Burchard. This promotional method works fast, it’s reliable and very, very easy to execute.

Background: Brendon asked me to promote his “Big Tent” event with internationally best-selling authors, Marianne Williamson, John Gray and world-renowned wealth coach, Bill Harris.

I originally declined as an Affiliate – despite the 90% commission I’d receive on each $97 ticket I sold – because [Read more…]

Are You “Open” with Your Marketing Interactions?

By Alex Mandossian

The Johari Window is an important “quadrant” model named after it’s two inventors, Joseph Luft and Harry Ingham (“Jo-Hari”).

Personally, I’ve found it to be the most useful “window” of opportunity to analyze the fascinating process of human interaction, especially in business interactions between Entrepreneurs and their prospects or customers.

The Johari Window has four panes (quadrants) and divides “personal awareness” into four different classes: Open, Hidden, Blind and Unknown. The lines dividing the four panes are like [Read more…]

CASE STUDY: The “Fusion” Web Audio Billboard

By Alex Mandossian

If you ever want to add more affiliate partnership sales within the “event marketing” micro-niche, the absolute best way I’ve found that attracts more referrals is “fusing” a 5-minute online AUDIO with a one-page webpage (BILLBOARD).

I call it the “Audio Billboard” marketing method and over the past decade generated a few hundred thousand dollars in sales and profits with simple no-nonsense audio messages.

Click here to see an example of the Audio Billboard I created in less than 5 minutes with [Read more…]

Discover the Power of “Soft Squeeze” Pages

By Alex Mandossian

Standard Podcast Play Now | Play in Popup

If you want to catapult your “pass-it-on” value of your free event marketing teleseminars … then it pays to consider the prospecting power of soft squeeze pages.

Most event marketers utilize the forced opt-in (“hard squeeze”) registration method to maximize list building efforts for their teleseminar events

Yet, the soft squeeze page is a fast, easy and counter-intuitive way to increase the size of your prospect list because you give the option of sampling your info product before requesting an email address. This marketing secret is particularly effective with attracting more highly-targeted Affiliate Partner traffic.

Resource: www.FirstPassItOn.com

Glossary: A “soft squeeze” page is an optional “opt-in” form best utilized as an “auto-reminder” request when promoting your free teleseminar, tele-webcast or any other “recorded live” event marketing campaign.

Write Your Blog Posts by Repurposing

By Cathy Perkins

If you think you don’t have enough ideas to post to your blog regularly, please read on …

If you have done teleseminars, written articles, done podcasts, written a book or an e-book, or are thinking of writing a book, then you have so many blog posts you won’t know where to start!

A 60 minute teleseminar has the potential for dozens of blog posts. Your book or book idea is too many blog posts to count. And one 7 tips article is perfect for 7 (or more) blog posts.

Look at EVERYTHING you’ve already done and repurpose your own material into your blog posts.

The opposite of that works too. If you have a lot of blog posts already, repurpose them into other products. Your only limitation is your imagination.

Need more information about blogging or WordPress?

I’d like to invite you to my free weekly teleseminars, The Wizard Weekly. Go to TheWordPressWizard.com/burning to ask me your most burning question about WordPress and to get details about the weekly teleseminars.

The Universal Language of “Flow Charting”

By Alex Mandossian

Flow Chart Secrets Play Now | Play in Popup

If you want to boost the impact of your marketing communications … then start turning your “static” mental ideas into “dynamic” flow charts.

Most entrepreneurial CEOs typically do not take the time to “flow chart” their marketing launches or business plans, yet no skill is more valuable in getting your point across faster, better and easier.

You won’t find the concept, “verbal vision” in Wikipedia or any online dictionary, but I utilize it regularly to describe two important concepts that lead to better business presentations.

To me, Verbal means “words and ideas expressing movement” and Vision means “the act or power of anticipating that which will or may come to be.” So then to flow chart (when utilized as a verb) means to graphically express the process and direction of your ideas.

Resource: www.FlowChartSecrets.com

Glossary: A “flow chart” is a verbal and graphic description of a process or stages of a project that provides a useful language for communicating a personal or professional vision.

Learn To “Leverage” Your Marketing Productivity

By Alex Mandossian

Marketing Leverage Play Now | Play in Popup

If you want to accelerate your professional productivity (maximum results in minimum time), then you must discover the secret to “virtualizing your physical enterprise.”

The best way to “virtualize” is simply to “leverage” human activities and replace them with “robotic” or “automated” activities.

Leverage here is defined as maximum productivity with minimum effort). A great example of how one best-selling author replaced “human” effort with leveraged automation is Jack Canfield with The Success Principles.

Jack and Mark Victor Hansen have sold over 100 million Chicken Soup books over the years uti lizing the “human” effort of physical promotion and book tours. Yet, one “Virtual Book Tour” can sell more than 20 bookstore visits!

Resource: www.ReadTheBigWhiteBook.com

Glossary: “Virtualization” is the process of transforming redundant “human” multi-effort activities into single effort “virtual” results such as replacing many “physical” book tours with one Virtual Book Tour.

Reach Repurposing Heaven with 7 Tips Articles

By Jeff Herring

If you want to go to Repurposing Heaven (without the inconvenience of dying, thank you Alex) then one of the quickest strategies is writing 7 Tips Articles.

Pick a specific topic in your niche and make a list of 7 tips. Add a few lines of explanation to each tip and you have a 7 Tips Article. Use each one of those tips as a blog post, Twitter post and a Facebook post.

Add a few more lines to each tip, break it into seven episodes and you have a 7 part ecourse. Turn each tip into it’s own separate article. Repurpose each tip into a chapter, and you have a 7 chapter ebook.

Finally turn your 7 Tips Article into a teleseminar, and your Action Guide is the outline of the seven tips. And folks, we are just getting started with the nearly 100 ways you can repurpose a 7 Tips Article.

And to get you started, I’m inviting you to go to www.7TipsArticleTemplate.com to claim your instant free access to my 7 Tips Instant Article Template.

Archives for 2008

“Creative Imitation” Boosts Your Productivity

Ezine Articles + Twitter = More Exposure

CASE STUDY: The “Irresistible Rebate” Offer

Are You “Open” with Your Marketing Interactions?

CASE STUDY: The “Fusion” Web Audio Billboard

Discover the Power of “Soft Squeeze” Pages

Write Your Blog Posts by Repurposing

The Universal Language of “Flow Charting”

Learn To “Leverage” Your Marketing Productivity

Reach Repurposing Heaven with 7 Tips Articles

Search this Blog

Ask Alex Live!

Subscribe To This Blog

Background

Alex’s Marketing Courses

Contact Us

Recommended Blogs

Archived Posts

Archives for 2008

Search this Blog

Ask Alex Live!

Subscribe To This Blog

Background

Alex’s Marketing Courses

Contact Us

Recommended Blogs

Archived Posts

Tag Cloud