Archives for 2009

Why “Abudant Thinkers” Perform Better

By Alex Mandossian

Click the white arrow to watch this brief video about the Virtual Abundance Expo. That way, you can responsibly decide if it makes sense for you (or your friends) to experience this innovative, world-premier event.

Remember: It is possible to experience V.A.E. for $1, or your can get online access to the replays and follow-along notes for the rest of your life.

Make a decision as you finish watching the video and then tell your friends and colleagues about it if you feel they’ll benefit from this remarkable experience.

Your candid comment on this post will be appreciated.

Worldwide Survey to Define “Abundance”

By Alex Mandossian

Abundance is a concept often debated in spiritual and entrepreneurial circles.

Entrepreneurs commonly use the catch-phrase “thinking BIG,” but they really mean the same thing. What I know most about the abundance mindset is that it is the polar opposite of the scarcity mindset.

The concept seems easier to define it by what it is not, rather than what it is.

I find it challenging to define abundance because it’s one of those unique words that must be experienced to really be understood, not just explained.

Self-esteem visionary Nathanial Branden once told me, “People want experiences, not explanations.” I believe that explanations are filtered through the mind whereas experiences are filtered and felt by the heart, which suggests that the abundance mindset is a process, even a daily practice and not just a moment in time.

The most encouraging part of adopting an abundance mindset is how it can connect you to people with totally different set of beliefs and values. It instantly sustains inclusivity even with people who are dramatically different.

POP QUIZ: What do Mother Teresa and Donald Trump have most in common? The answer is their abundance mindset.

Donald Trump says: “If you’re going to think anyway, you might as well think big.”

Mother Teresa said: “The more we discover the magnitude and abundance of God’s gifts, the more we will find ourselves.” Again, the abundance mindset creates connections.

Bucky Fuller had this to say about [Read more…]

3 Ways Free Press Release Sites Can Cost You

By Marc Harty

publicity-hound Press release marketing is one of the most effective methods to generate both media attention and targeted traffic to your web site.

Now if a little voice in your head cries “Oh no! One more thing to learn!” just calmly tell the little voice “thanks for sharing” and know this: if you blog, write articles and email autoresponders, you can easily repurpose that content into press releases.

All you need is the right formula and resources which I’ll share with you at the conclusion of this article. Now once a press release is written you need to distribute it. Enter today’s topic: free press release sites. The allure of free distribution is quite appealing. You can submit articles for free so why not press releases, right?

Most often, articles appear in directories. (Like EzineArtices.com) With press releases, they are distributed to thousands of different web sites. As a result, sometimes costs are involved.

And while free press release sites can work, be aware of these three ways free press release sites can cost you:

1. Extra time investment

Time is money. With paid distribution you can rely on just one service, especially with established newswires like PR Newswire, BusinessWire and Marketwire. Even PRWeb provides enough coverage all on its own.

However, some major newswires aren’t budget-friendly. So it’s natural to consider free press release sites. But instead of using one provider now you’re using several. Each comes with its own interface, unique requirements, upgrades, etc. [Read more…]

What Al Gore Taught Me About Promoting Books

By Alex Mandossian

al-gore The specific incident I’m about to share with you took place on November 20th, 2002. My life changed that night as did the lives of tens of thousands of other authors and info marketers.

It was warm autumn evening in Corte Madera, CA. I was planning to meet a friend for dinner, but as I arrived at the restaurant the parking lot was packed. I parked my car several blocks away and began walking toward the restaurant.

Across the walkway was the famous independent book store called Book Passage. For some reason, it had a huge crowd standing outside the door that evening.

I asked a passer-by what was going on and she told me that “Al and Tipper Gore” were there for a book signing for their book, “Joined at the Heart”.

It’s not every day that a former vice president and his wife steps into my neighborhood, but my previous commitment influenced me to enter the restaurant and have dinner with my friend.

The entire time at dinner I was curious how for book signing was going for the Gores. What questions they were answering, how many books they were selling and what their new book was about.

On the way back to my car after dinner, I ducked inside the book store — which was now emptying—and asked the woman behind the counter, “Hey, how many books did they sell?” [Read more…]

I Can’t Stop My Article Marketing Traffic!

By Jeff Herring

Article Marketing consistently provides the 5 success factors you need to be successful on the internet in any niche: Content Creation, Traffic Generation, List Building, Marketing Messages and Product Creation. In this article we are going to take a closer look at Traffic Generation.

Creating Unstoppable Traffic – In the introduction that gets read before I speak at a seminar or on a Teleseminar interview, it is stated that “I could not stop the traffic coming into my web sites even if I wanted to, and I certainly do not want to.”

And it’s so true.

Because of Article Marketing I get a hourly and daily flow of traffic into my web sites that is virtually unstoppable. And you can too when you follow these three simple and powerful steps. [Read more…]

Every Biz is an Information Marketing Biz

By Alex Mandossian

vbt-blog-post1 Do you believe the headline to this post is true for you? Do you feel your business is an information marketing business?

Here are four questions for you to consider:

Q1: Do you own a business card?

Q2: Do you have a website or blog?

Q3: Do you maintain voice mail?

Q4: Do you send thank you letters?

If you answered “YES” to any of the 4 questions listed above, then your business is an info marketing business.

Granted, you may not “market information” for a profit, but you utilize information to market your business.

Wouldn’t you agree?

Here’s my point: If you’re an author and info publisher; or, if you’re an entrepreneur who wants to grow your business faster, better and with the least amount of human effort, click here to get the full story about my VBT Secrets course.

The “Seminar Business Card” Design Revealed

By Alex Mandossian

business-card-photo My central premise about running entrepreneurial-centered business is that “Every business is an information marketing business.”

And the most fundamental and practical business building tool entrepreneurs have at their fingertips – especially at seminars and networking events – is their business card.

Because seminars provide the ideal networking climate of face-to-face conversations, your business card, if designed properly, can become a persuasive leave-behind to build your brand and expand your marketing reach.

I believe every entrepreneur must have two business cards. One for everyday use and one for seminars and networking events.

The purpose of your seminar business is to inspire, motivate and even persuade the people you meet to follow-up with you and take action.

To make that happen you need compelling content and even an irresistible offer (on the back of your card).

The problem is, most business cards I encounter are nothing more than mini-billboards with basic information. They’re information tools, but not marketing tools.

Take a moment and picture yourself at a seminar or networking event. You’re excited to be there. You can sense the energy from the other attendees in the room. And you have a stack of your own business cards to hand out.

During each face-to-face conversation you have, there’s typically that awkward moment when [Read more…]

“What Success Takes”

By Alex Mandossian

Garrett Pierson

Listen to the Replay…

Garrett Pierson is a first-time author who teaches family-centered marketers his die-hard success principles that changed his life.

During this 60-minute Virtual Book Tour, Garrett reveals why he feels that “failure is the key to success.”

He also talks about his unique concept of “building social equity” online and offline.If you want more success in your life so you claim victory for your life, business and soul, listen to this exceptional VBT.

Click here to add this book to your library.

A Parody on Client-Vendor Relationships

By Alex Mandossian

If you’ve got 2 minutes and 19 seconds to spare, take a quick look at this funny video. If you’re a vendor to other companies or if you have vendors, it’s worth watching :-)

Of twelve “observable” attributes I teach my students (and look for in vendors), here are four of the most important:

Resourcefulness
Deadline Sensitivity
Boundary-Based
Networking Skills.

Wouldn’t you agree that it’s just as important for clients to live by the standards they expect their own vendors to demonstrate?

Don’t laugh. This sort of thing happens all the time between clients and vendors.

My chief of web development, Eric Lingenfelter, recently emailed me this video. I sense his team deals with “problem children” clients like those depicted in this video :-(

If you’re an electronic marketer and have vendors who don’t live up to your standards, it makes sense to let them go so they won’t hurt your business or your reputation.

If you’re a vendor and have clients who are inconsistent with the standards they expect you to maintain with them, it’s best to let them go for very the same reasons.

I welcome your personal comments and experiences on this topic.

Do You Measure Your “Critical Drivers” Daily?

By Alex Mandossian

tom-peters “Drivers” are key metrics that can expand (grow) or collapse (kill) your business or any business. Critical drivers are those key metrics, tested and tracked daily, that assist you to anticipate the future.

As I once heard Tony Robbins say, “Anticipation is power.” And I agree. When you look into the past – each day – you can predict the future of your business.

I’ve read many business management books over the years and one of my favorite quotes comes from Tom Peters says, “Test fast, fail fast, adjust fast.“

The age-old management adage, “You can’t manage what you don’t measure,” was probably first uttered (and discovered) by some bazaar merchant thousands of years ago in Babylon.

Yet it’s still positively accurate today!

In my experience, the easiest step to improve any business to begin measuring the critical drivers in the business and then celebrate and amplify what you want to see more of. Case closed.

For retailers like Sam’s Club, a core critical driver may be the “dollars-per-square-foot” generated in each store.

For a real estate management organization like Remax, it may be the “number of new agency offices” opened each month. For an insurance agency, it may mean the “dollars-per-policy” generated, or the “revenue-per-agent.”

The species or types of critical drivers you want to measure is [Read more…]

Archives for 2009

Why “Abudant Thinkers” Perform Better

Worldwide Survey to Define “Abundance”

3 Ways Free Press Release Sites Can Cost You

What Al Gore Taught Me About Promoting Books

I Can’t Stop My Article Marketing Traffic!

Every Biz is an Information Marketing Biz

The “Seminar Business Card” Design Revealed

“What Success Takes”

Listen to the Replay…

A Parody on Client-Vendor Relationships

Do You Measure Your “Critical Drivers” Daily?

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