Archives for 2009

“Changing the Channel”

By Alex Mandossian

Listen to the Replay…

MaryEllen Tribby is the CEO and Publisher of Early To Rise and one of the world’s leading authorities on “multi-channel” marketing. During this 70-minute Virtual Book Tour, she talks about a few of the 12 easy ways (marketing channels) to add “six-figures” (maybe even seven-figures) to the bottom line of your business.

Click here to get the full story on the bookinar series!

This book is a must-read and belongs in EVERY marketing library, and if you invest in two or more books now, you’ll also get $100 discount on our 5-module bookinar tele-series!

Click here to add this book to your library.

The 3 Common Mistakes Info Marketers Make

By Alex Mandossian

marketing-mistakes These 3 common mistakes come directly from the 20 Biggest Mistakes Info Marketers Make distributed by my good friend, Bret Ridgway at Speaker Fulfillment Services.

“It’s what you learn after you think you know it all that counts most.” That’s what Harry S. Truman once said. Legendary college basketball coach, John Wooden, was also known to say it.

It’s true. No matter how great of a marketer you become, it always pays to take a mental check that you’re avoid to make the most common mistakes.

That’s why I recommend you study these 3 mistakes and then get the full list of 20 mistakes from Bret.

Mistake #1: No “upsells” with your online offers

When you’ve worked hard to attract qualified prospects to your website(s), it pays to make them a second or even third buying offer. That’s called an “upsell.”

Some marketers call them “cross sells” and others call them “revenue bumps.” I call them “cost-reducers” because you automatically slash your customer “acquisition cost” every time a visitor buys more from you during the same buying session.

Mistake #11: No “post-purchase” autoresponder series

It’s mind-boggling how many gifted marketers fail to focus on motivating their initial buyers to consume their purchases faster. Teach them to consume with a 3 to 7 part follow-up (post-purchase) autoresponder series. It costs you nothing to implement and your return-on-investment may shock you!

Every product is a “consumer” product. Look, if your [Read more…]

“Thank God It’s Monday”

By Alex Mandossian

Roxanne Emmerich

Listen to the Replay…

Roxanne Emmerich is the best-selling author who has consulted with half of the nation’s top 1% performing financial institutions.

During this 60-minute Virtual Book Tour, she talks about her central premise in business that companies can only grow when their people grow. Roxanne is a 20-year management consultant and 3-time Entrepreneur of the Year winner.

As you listen to this VBT, pay close attention to her “Kick-Butt, Kick-Off” strategy because it will help you create immediate culture shifts with your people. It doesn’t matter if you operate a “virtual company” or a traditional “brick and mortar” business, Roxanne’s time-proven strategies work!

Click here to add this book to your library.

Vote For The “Tagline” You Prefer Most

By Alex Mandossian

Recently I changed the “look and feel” of this blog. Although I’m happy with the graphics, I think my tagline on the banner can be improved.

It currently promises this:

“Practical Marketing Tips for Information Publishers, Small Business Owners and Entrepreneurial CEOs”

leaning-to-right This morning I crafted four more tagline ideas which I feel better expresses the “promise” of this blog. Take a moment and “comment” on which of these four choices (A, B, C or D) you like most.

A: “Proven Strategies for Entrepreneurs Who Want to Get More Done – Faster, Better and Easier”

B: “Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”

C: “Practical Ideas for Entrepreneurs to Get More Done – Faster Better, Easier”

D: “Principle-Centered Strategies that Boost Profits and Accelerate Productivity”

Feel free to add your own ideas if you got a better one. Any suggestion will be most appreciated and I plan on changing the existing tagline by the end of this month.

Please vote in the Comment Section.

“Secrets of the Millionaire Inside”

By Alex Mandossian

Paul McCormick

Listen to the Replay…

Paul McCormick is the best-selling author who teaches ordinary entrepreneurs how to achieve extraordinary results utilizing his 7 secrets to become a millionaire.

During this 60-minute Virtual Book Tour, Paul talks about why it’s important to stop loving money, to realize that money is just an idea, to focus on desire and not on money, as well as his other principles of his millionaire formula.

Consider these two questions he asks: “Where will you be 3 years from now? Will you be sleepwalking through your ordinary life, or will you have awakened to an extraordinary world of extraordinary possibilities? Listen in for the answer.

Click here to add this book to your library.

The “Countdown Timer”

By Alex Mandossian

stopwatch One of the best ways I know to boost my productivity on workdays is to utilize a countdown timer during prime time hours.

I define Prime Time as my personal productivity time without any interruptions. It’s that sacred time of my workday that gives me the freedom to focus on the critical activities that only I can do.

A prime time segment for me is 50 minutes in duration. I turn off my phone, shut down my email and lock my office door to prevent all disruptions.

I set my countdown timer to 50 minutes and then I get busy.

Here are some of the activities I recommend you focus on if you decide to set aside prime time hours for yourself:

Strategic planning
Contract evaluation
Email/web copywriting
Critical thinking
Mind mapping
Curriculum design
Audio/Video production

Putting aside 50 uninterrupted [Read more…]

Create More Traffic with Articles

By Jeff Herring

ezinearticles.com, article marketing

Article Marketing is the best free way to drive traffic to your web sites and blogs. And when you use the five steps below, you will know what topics to write more about to drive even more traffic.

Step 1: Log into your EzineArticles.com account

In your EzineArticles account you can use the feedback on your articles to let you know what your readers want more of. Once you know this you can write more articles on those topics to drive more traffic.

Step 2: Click on “Author Tools”

It’s in between Profile Manager and Author Resources. Click on “Author Tools”. You’re going to get a drop-down menu.

Step 3: Click on “View My Article Reports”

When you click on “View My Article Reports”, you can see the Article ID, Article Title, Views, URL Clicks, EzinePublisher, Comments, Votes, Rating, and Publication Date. What you want to pay attention to – the things that turn into money – are the Views and the URL Clicks.

Step 4: “Read the street”

“Read the street” means [Read more…]

“No Matter What!”

By Alex Mandossian

Lisa Nichols

Listen to the Replay…

Lisa Nichols is the best-selling author and motivation speaker who has taught millions how to rediscover their dreams by taking on the “No Matter What” mindset.

During this 55-minute Virtual Book Tour, Lisa talks about her appearances on Oprah and the 9 Steps she has learned to overcome ANY obstacle and living a life you love.

If you’re willing to accept your imperfections and discover how to fill your important place in the world, Lisa invites you to become one of her “No Matter What” ambassadors.

Click here to add this book to your library.

“Conversation With The Heart”

By Alex Mandossian

Lise Janelle

Listen to the Replay…

Dr. Lise Janelle is an author and speaker and teaches her clients how to find the path of least resistance to freedom by having a “Conversation with the Heart.”

During this 55-minute Virtual Book Tour, Lise reveals why a conversation with your hearts is the single most important step for an inspiring fulfilling life.

She also shows you why anything you do not love you will either become or create. In less than one hour, you’ll discover the 3 steps to heal the connection with your own heart and the hearts of others.

Click here to add this book to your library.

Here’s Why Beauty Is More Than Skin Deep

By Alex Mandossian

If you’ve got 7 uninterrupted minutes to spare, it’ll be worth your time to invite your family or friends to huddle around this YouTube video. It already has a remarkable 48+ million viewings and over 205,000 five-star ratings!

Grab your mouse and click on the video below so you too can experience why even the unsparingly blunt Simon Cowell gave Boyle two thumbs-up.

Susan Boyle left her audience dazed and stunned with her incredible performance on Britain’s Got Talent. After her 300 seconds on stage she has become a worldwide phenomenon.

The next time you second-guess yourself or have a sliver of self-doubt before any Teleseminar or stage presentation, come back and watch this 7-minute video to summon the confidence to deliver the performance of your life!

Archives for 2009

“Changing the Channel”

The 3 Common Mistakes Info Marketers Make

“Thank God It’s Monday”

Listen to the Replay…

Vote For The “Tagline” You Prefer Most

“Secrets of the Millionaire Inside”

Listen to the Replay…

The “Countdown Timer”

Create More Traffic with Articles

“No Matter What!”

Listen to the Replay…

“Conversation With The Heart”

Listen to the Replay…

Here’s Why Beauty Is More Than Skin Deep

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Archives for 2009

Listen to the Replay…

Listen to the Replay…

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