Archives for 2009

Why Multitasking Destroys Your Productivity

By Alex Mandossian

multi-tasking Most entrepreneurs I know are proud of their “multitasking” ability.

According to Wikipedia, “Human multitasking is the performance by an individual of appearing to handle more than one task at the same time.” The keyword that multitasking a myth is: “appearing.”

The term originated with computer multitasking – a CPU solves problems by scheduling tasks and switching from task to task until each task gets its turn.

The activity of switching back-and-forth may be a computer-friendly activity, but it’s anything but human-friendly when it comes to an entrepreneur’s personal productivity in the office or home!

Dave Crenshaw wrote my favorite book on the topic and I recommend it to any entrepreneur who still thinks and feels that multitasking is cool.

On page 29 in The Myth of Multitasking, Dave writes: [Read more…]

Email “FROM” Lines vs. “SUBJECT” Lines

By Alex Mandossian

email-box I’ve surveyed thousands of my students about my findings in this post, so please read it carefully.

Here’s the heart of the matter: Whenever you send an email message to your list, to your friends or colleagues, they privately ask themselves these 2 critical questions before taking further action:

1) WHO is this email from?

2) WHAT is this email about?

Test this premise with yourself. The next time you’re about to open-up and read email messages from your Inbox, what question(s) do you privately ask yourself before grabbing your mouse, clicking and reading them?

If you’re like most people I’ve surveyed, the answers are: WHO? and WHAT?

The WHO Question: Answering the WHO? question is easy because it involves the FROM LINE of your email messages. I recommend that your FROM LINE never changes. Here’s what mine looks like:

~ Alex Mandossian ~

Specifically, I put a tilda (“~”), then a space, then my first name, then a another space then my last name, then another space, then a second tilda.

That’s it.

I never change my [Read more…]

Rediscover the Adwords Learning Center

By Alex Mandossian

It’s no secret that Google Adwords can become a fast, easy and predictable way to attract targeted website traffic.

Like most marketing strategies, setting up an Adwords account is simple, but not so easy to master. That’s why I recommend you visit Google’s Learning Center.

In my experience, it is hands-down the single most cost-effective way to learn Adwords marketing strategies.

Click here to visit the Learning Center and you’ll find these 9 Modules:

1. Introduction to AdWords
2. Getting Started with AdWords
3. Targeting
4. Costs and Billing
5. Tracking Ad Performance
6. Optimizing Ad Performance
7. The AdWords Toolbox
8. Google Analytics
9. Managing Client Accounts

You can count on [Read more…]

Got “Affiliate Signup” Access On Your Blog?

By Alex Mandossian

alex-point-up1 Do you see Affiliate Signup button (the one I’m pointing at) on the upper left side of this blog?

I published that button a week ago (as an experiment) to test if I’d get a “passive” spike in attracting new Affiliate Partners and so far, I’ve doubled my daily Affiliate sign-up rate.

Even if this “doubling” effect doesn’t continue, “shame on me” for not adding that button to my blog sooner!

How about you? Do you have an affiliate program? Do you have a blog?

If you answered “YES” to both questions, then I encourage you to ask yourself this question before you put your Affiliate sign-up button on your blog:

“Do I want my Affiliate Program to be ‘closed’ or ‘open’?”

A “closed” program is typically only available to Affiliates who have also purchased one of your offers. An “open” program is available to anyone who is in good standing with you and wants to promote your offers.

For the first 8 years of my online marketing experience, I had a “closed” affiliate program. But it is now “open” as a result of wanting to build-out the AskAlexToday “outer circle” calls held on the first Thursday of each month.

Turning Pro: The difference between an “amateur” and a “professional” is $1. The moment you make your first dollar, you’ve turned “pro” from my point of view.

Since my goal to get you to “turn Pro” as fast as possible, I’ll [Read more…]

How Your “Actionizer” Can Change Behavior

By Alex Mandossian

If you’ve heard me speak on stage or on a Teleseminar, then you’re already familiar with my favorite “monetization” mantra: “Marketing changes minds. Promotion changes behavior.”

Read those six words again and again because they’re indelibly etched in your mind, you’ll dramatically improve the results of your presentations.

The key element to “monetizing” your marketing an “Actionizer.” A high value, dramatic action device that inspires, motivates and influences your audience to take physical action.

The $100 poker chip (above) was the “Actionizer” I tested at my Teleseminar Secrets Reunion on March 7th, 2009.

It changed behavior to get people to say “Yes” to the DoublingIncomeSecrets 5-Module Bookinar Series in less than 59 seconds. If you were there see if you can spot yourself. Click the video to see it now.:

[youtube:http://www.youtube.com/watch?v=3DnuzZ_fu_E&autoplay=0 320 240]

Key Point: Before you design any presentation curriculum, it’s important that you write down these 3 verbs:

Think (“mind”) <—— Feel (“heart”) <—— Do (“body”)

Then ask yourself these 3 critical questions: [Read more…]

New Equation of “Personalized” Accountability

By Alex Mandossian

What makes good entrepreneurs great is accountability.

Accountability to their business, to their teams, to their vendors, to their families and to themselves. Accountable entrepreneurs are leaders. They don’t get in the habit of making excuses.

And above all, they have a burning desire and willingness to accept responsibilities with a “beginner’s mind” and do whatever it takes to get the job done.

Accountable entrepreneurs assume nothing and question everything. They’re fearless “truth-seekers” and chase advice from practically everyone around them – their colleagues, their team members, their customers and most importantly, their personal “Accountability Partners.”

Does this sound like someone you know so far?

If it does, then at this moment you have an opportunity of a lifetime to seek out one Accountability Partner or “AP” who’s life you can change and who will change your life, by simply meeting once a week, 52 weeks a year.

Accountability Partnerships (APs) are [Read more…]

Have You Written Your “101 Goals” List Yet?

By Alex Mandossian

goals I can define what a goal is in just 5 words: “A dream with a deadline.”

Goal setting is the single most important life skill that over 97% of people never learn how to do properly.

In Brian Tracy’s book Goals – How to Get Everything You Want Faster Than You Ever Thought Possible – he claims that “Less than 3% of adults have clear written goals with plans on how to achieve them.”

The keyword is written. Those who earn most of the money, who are the best athletes and who are the top producers in any type of business have written goals.

They are the 3% Club who can predict and even anticipate their future by creating it.

Sadly, most entrepreneurs resist taking an hour each month write-down their goals. But my experience has taught me that a written goal has 10X the achievement possibility than a goal that just lingers in my mind.

Go to Google and you’ll find hundreds of resources on the goal-setting and goal-achievement. Here are 3 of my of my highest recommendations:

1) Book: Double Your Income Doing What You Love by Raymond Aaron

2) Pictures: Goals achievement images on Google

3) Website: Setting Goals 101 has lots of free resources

If you’ve read this far and you still are resisting writing down your goals or “dreams with deadlines,” then I have one final recommendation for you. It changed my life and I know that it has changed the lives of many of the world’s top business thought leaders.

What I’m talking about is [Read more…]

Virtual + Physical = Massive Marketing Reach

By Alex Mandossian

This is a true story. On Friday, April 3rd, I was invited to participate as a faculty member for the Ultimate Business Mastery Summit in Las Vegas, NV (March 31st – April 4th) hosted by Tony Robbins and Chet Holmes. The event is SOLD OUT.

Unfortunately, I had a schedule conflict with my good friends at Early To Rise because I was asked to Emcee their Profits in Paradise workshop at the Peabody Hotel in Orlando, which is also sold out.

Suddenly, it hit me – why can’t I teach at both events?

Even thought I’m committed to ETR, I could still teach at the UBMS in Las Vegas through a Webcast from my hotel room and invite TeleWebcast listeners like you to get access to the same 60-minute, Internet Optimization training.

And that’s exactly what I’m doing after getting permission from the team at UBMS … and I do hope you participate and invite your friends and colleagues.

Want To Participate? Visit www.OptimizationMastery.com to get private TeleWebcast access on Friday night at 5pm Pacific / 8pm Eastern for $20 and you may even invite one friend or business colleague to the training at no extra fee.

KEY POINT: Remember to use your VIP Discount Code – AM3964 – to save $79 off the $99 tuition everybody will pay who don’t read this blog post.

But that’s not all … [Read more…]

Watch This If Confused About “Social Networks”

By Alex Mandossian

As Lee LeFever says at the beginning of this great 1 minute, 48 second video: “Networks get things done.”

In less than two minutes, he clearly describes how networks evolve and why they’re so important to us in our personal and professional lives.

I really admire teachers who can reduce complicated concepts to their simple essence. This video is easy to understand and I encourage you to pass it along to others who may be still be confused by the “social networking” revolution.

If you look up the term, Social Network, in Wikipedia, here are the most help 250 words you’ll find in their very detailed definition:

Social networks are social structures made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, relationships, kinship, dislikes or trade.

In its simplest form, a social network is a map of all of the relevant ties between the nodes being studied. The network can also be used to determine the social capital of individual actors. These concepts are often displayed in a social network diagram, where nodes are the points and ties are the lines.

Just for fun, see if you can correctly answer these [Read more…]

“Little Voice Mastery”

By Alex Mandossian

Blair Singer

Listen to the Replay…

Blair Singer is an author, speaker and sales trainer who provides a passionate in-depth view on a topic many thought leaders turn their backs on. His new book “Little Voice Mastery” reveals 21 ways to change your life by simply changing that “little voice” that shapes your future

During this 65-minute Virtual Book Tour, Blair takes you through a candid self awareness to help you “Win the battle between your ears.” From his own dark depths of despair, Blair decided to not give up and master his subconscious “Little Voice” that was preventing his happiness. Listen so you can do it too!

Click here to add this book to your library.

Archives for 2009

Why Multitasking Destroys Your Productivity

Email “FROM” Lines vs. “SUBJECT” Lines

Got “Affiliate Signup” Access On Your Blog?

Have You Written Your “101 Goals” List Yet?

“Little Voice Mastery”

Listen to the Replay…

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Ask Alex Live!

Subscribe To This Blog

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Alex’s Marketing Courses

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Archives for 2009

Listen to the Replay…

Search this Blog

Ask Alex Live!

Subscribe To This Blog

Background

Alex’s Marketing Courses

Contact Us

Recommended Blogs

Archived Posts

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