- Part 16

The 3 “Marketing Paradoxes” Explained (Part 1)

By Alex Mandossian

I’m glad you’re reading this 3-part series because although the three blog posts are in reverse order, I want you to review each one carefully and think about how they impact the growth of your business.

I believe the 3 Marketing Paradoxes can have a profound impact on your business and marketing activities this upcoming year and many years to come. So it pays to re-read each post a few times to allow the message behind the message to sink in … just like they have for me.

According to Wikipedia, “a Paradox is a true statement that leads to a contradiction or a situation which defies intuition; or, inversely, it can be a contradiction that actually expresses a non-dual truth.”

Marketing is about “changing consumer minds” through the [Read more…]

Why “Bad Info” Cripples Your Marketing Power

By Alex Mandossian

Copywriting legend, Gary Halbert used to say: “Nothing in business (or life) is more expensive than bad information.”

That’s not only true when you’re doing research for your copywriting communications, but it’s also true in your list building and database marketing activities.

“The only thing worse than no information is bad information,” reports Denny Hatch, founder of Who’s Mailing What?

As it relates to database marketing, “at least with no information you know exactly where you stand. Bad information will always destroy a program,” Denny adds.

Bad advice typically leads to [Read more…]

What Happens When You Just Market? Nothing!

By Alex Mandossian

Watch this video (above) if you want to once-and-for-all discover why your marketing skills are not enough.

If you want to monetize your presentations faster, better and easier, then it pays to learn how to develop and more effectively utilize your promotional skills.

Promoters are the “rainmakers” of the business world because they have the ability influence their most skeptical prospects to take action (by voting with their wallets) and become loyal customers.

The video above will take just 12 minutes out of your day, but what you discover may change your presentation style (and annual income) forever.

Take a look at the video now and then please give me your feedback in the comment section (below).

“How To Be A Sales Superstar”

By Alex Mandossian

Mark Tewart

Listen to the Replay…

Mark Tewart has been an internationally recognized sales, sales marketing and sales management expert for many years. He became a top performing salesperson at 19 years old and went on to become one of the youngest automotive General Managers in the country at the age of 27.

During this 1-hour Virtual Book Tour, Mark Tewart tells the story behind his book, How To Be A Sales Superstar. The book’s promise is “Break all the Rules and Succeed While Doing It.”

Click here to add this book to your library.

The “Magic Formula” Revisited

By Alex Mandossian

Whether you want to improve your marketing communications with the spoken or written word, I believe one formula – The Magic Formula – is your fastest, easiest and most reliable tool to influence more prospects and customers.

The Magic Formula was first developed by Dale Carnegie and in three simple steps it’s everything you need to know to become an incredibly poised, polished and masterful communicator – online or offline!

Here’s the formula in its simplest form:

STEP 1: Incident – What specific incident inspired the purpose surrounding of your topic?

STEP 2: Action – What specific action do you want your listener/reader to take?

STEP 3: Benefit – What specific benefits will your listeners/readers gain as a result of taking action?

It doesn’t matter if you’ve read How To Win Friends And Influence People or if you want to become a professional speaker. Carnegie’s Magic Formula is time-tested to hold any audience’s attention from the first time you utilize it.

The formula is practical communication tool that ensures immediate action taken by your listeners/readers. Make it your secret to begin to dramatically improve the pulling-power of your websites, teleseminars and online videos.

You’ll be surprised and even thrilled by how frequently you find yourself reaching for this powerful technique to help you achieve your goals faster and boost the impact of your personal influence.

“The Power of Story”

By Alex Mandossian

Jim Loehr

Listen to the Replay…

Dr. Jim Loehr is Chairman and CEO of Human Performance Institute. He is a world renowned performance psychologist and author of The Power of Story: Rewrite Your Destiny in Business and in Life and co-author of the national bestseller The Power of Full Engagement – Managing Energy, not Time, is the key to High Performance and Personal Renewal.

During this 1-hour Virtual Book Tour, Jim reveals the story behind his book, The Power of Story.

This remarkable book’s promise is “Rewriting Your Destiny in Business and in Life”.

Click here to add this book to your library.

So … What’s Your Story?

By Alex Mandossian

In his groundbreaking new book, Dr. Jim Loehr, New York Times bestselling co-author of The Power of Full Engagement, examines the way we tell stories about ourselves to ourselves.

“When you change your story, you will transform your business and personal life,” writes Dr. Loehr.

Click here to get free instant access to my Virtual Book Tour (VBT) on The Power of Story with Jim Loehr and be sure you also tell a friend or colleague whom you feel needs to rewrite their story ;-)

Because I’ve devoured his new book – 3 times – I want you to eavesdrop in on this VBT and hear me grill Jim on these fascinating topics:

Page 39: “Why the premise of your story becomes the purpose of your life…”

Page 74: “What the “Because I Can” syndrome is and how it can cripple you!”

Page 122: “The 2 voices of storytellers – which one most likely requires rewriting…” <– This is a biggee!

Page 137: “How the 3 rules of storytelling can change your life forever!”

Page 155: “Why multi-tasking depletes your energy and lowers productivity…”

And much, much more!

Request: Click here to get free instant access to this event and please choose to participate in our worldwide “ASK” campaign.

Just type-in a “Yes please” or “No thanks” in the Q&A Box (at the bottom of the page) to indicate if you’d like me to conduct a 5-Module Teleseminar Series with Dr. Loehr in the future. Many thanks!

The $2.7 Million Giveaway (Recorded Live)

By Alex Mandossian

For the past 21 months, I’ve been looking into how I might assist Entrepreneurial CEOs in North America to transform their business dreams into reality … faster, better and with less effort.

On October 3rd at 10am Pacific / 1pm Eastern, my co-founding partner of SmartStartGiving, Linda Lopeke, and I recorded our first of three Teleseminars to launch the “Mandossian $2.7 million giveaway.”

Click here if you missed this history-making Teleseminar and remember to visit SmartStartGiving.org so you can read about our first of three rounds of winners.

The “Decoy” Pricing Model

By Alex Mandossian

According to Wikipedia, the “decoy effect” (also known as the “asymmetric dominance effect”) is the phenomenon whereby consumers change their preference between two options when also presented with a third option that is asymmetrically dominated.”

In plainer language, here’s the way decoys are utilized daily during consumer experiences.

Scenario 1: You order a medium-size Pepsi at the movies for $2.75 and the person behind the counter asks, “Would you like a large for just 25 cents more?” You say, “Yes”… that’s the decoy effect.

Scenario 2: You’re sitting at the bar in an airport terminal waiting for your plane to board. As soon as you order your $7 cocktail, the bartender smiles and says, “Want a double-shot for just $2 more?” You say, “Yes”… that’s the decoy effect.

I have no idea what your consumer response would be in similar circumstances, but I do know from my own experience [Read more…]

“What are we ‘Split Testing’ today?”

By Alex Mandossian

I ask myself that 6-word question at the beginning of each day … and I’ve asked it repeatedly ever since December, 2004.

And one of the things I’m certain of is that this world-class question – more than any other question I ask daily – has unlocked the door to the secret passageway to accelerated growth, wealth and success.

I encourage YOU to ask yourself (and YOUR Team): “What are we Split Testing today?” at the beginning of each day and then sit back, relax and watch what happens for the rest of your day ;-)

Magically, this powerful “marketing declaration” almost instantly puts you (and your Team members) into a more Socratic and more “market-centered” Mindset.

This is one of those world-class questions that puts you in the marketer’s “driver seat” to capture more profits, faster, better and easier … without the burden of truth needing to rest on YOUR marketing shoulders any longer.

In my own business, this world-class question has assisted me to achieve more accelerated growth month after month, without the typical stress and worry that accompanies marketing guesswork.

That’s why I want you to take a moment – right now – and review the 14 single-variable split tests [Read more…]

The 3 “Marketing Paradoxes” Explained (Part 1)

Why “Bad Info” Cripples Your Marketing Power

What Happens When You Just Market? Nothing!

“How To Be A Sales Superstar”

Listen to the Replay…

The “Magic Formula” Revisited

“The Power of Story”

Listen to the Replay…

So … What’s Your Story?

The $2.7 Million Giveaway (Recorded Live)

The “Decoy” Pricing Model

“What are we ‘Split Testing’ today?”

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