- Part 17

QUICK TIP: Automatically Syndicates Your Content

By Alex Mandossian

If you publish a blog or a website, the ShareThis plug-in (WordPress, Blogger, TypePad and websites) instantly boosts your content distribution!

Its quick, easy and almost automatic syndication for web publishers … and best of all, all you need is one clutter-free tracking button.

(See it at the lower-left corner of this post?)

Because it’s becoming more and more difficult to keep up with the growing number social media communities the ShareThis plug-in lets you instantly access all of your profiles, friends, and contacts for easy sharing and updating.

Give it a test-drive as a reader of this post and if you like the experience, plug-it into your blogs and other websites as an online publisher. You and your website visitors will be glad you did.

STUDENT SPOTLIGHT: Bilaal Rajan – An Underage Overachiever Who is “Making Change”

By Alex Mandossian

Meet Bilaal Rajan. He is 12 years old and lives in Toronto, Canada with his parents.

He started his first micro-fundraising campaign when most kids start reading. At the age of four, Bilaal sold clementines to help raise money for the victims of a devastating earthquake in India.

Through his leadership, he has helped raise millions dollars for children in Southeast Asia, Haiti and Africa. In March, 2005, Bilaal became UNICEF’s Canada Child Representative.

In 2007, he became the Mega Challenge “Top Vote-Getter” for Teleseminar Secrets. In 2008 his new book, Making Change ~ Tips from an Underage Overachiever (Orca Book Publishers) is destined to become a worldwide best-seller!

You can help him out now by [Read more…]

Ezine Articles + Twitter = More Exposure

By Alex Mandossian

My favorite and most effective article directory is EzineArticles. And thanks to my good friend and colleague Jeff Herring, I have had over one hundred (yes 100+ articles) posted there within the last few months.

How? Simply by “repurposing” faster, better and with less human effort. I can do this because I write with my mouth, not with my hands utilizing Teleseminar content as my core article material.

More Exposure: If you’re an info marketer who wants more reach with your articles, I recommend you set-up your EzineArticles account to automatically post your approved articles to your Twitter profile.

It’s that easy and powerful!

Key Point: On September 17th, 2008 I received a call from [Read more…]

CASE STUDY: The “Irresistible Rebate” Offer

By Alex Mandossian

Since 2001, I’ve utilized an electronic marketing methodology (combined with “offline” direct mail) called the Irresistible Rebate Offer.

Click here to see a winning example of an Irresistibe Rebate Offer with my good friend and colleague, Brendon Burchard. This promotional method works fast, it’s reliable and very, very easy to execute.

Background: Brendon asked me to promote his “Big Tent” event with internationally best-selling authors, Marianne Williamson, John Gray and world-renowned wealth coach, Bill Harris.

I originally declined as an Affiliate – despite the 90% commission I’d receive on each $97 ticket I sold – because [Read more…]

Are You “Open” with Your Marketing Interactions?

By Alex Mandossian

The Johari Window is an important “quadrant” model named after it’s two inventors, Joseph Luft and Harry Ingham (“Jo-Hari”).

Personally, I’ve found it to be the most useful “window” of opportunity to analyze the fascinating process of human interaction, especially in business interactions between Entrepreneurs and their prospects or customers.

The Johari Window has four panes (quadrants) and divides “personal awareness” into four different classes: Open, Hidden, Blind and Unknown. The lines dividing the four panes are like [Read more…]

CASE STUDY: The “Fusion” Web Audio Billboard

By Alex Mandossian

If you ever want to add more affiliate partnership sales within the “event marketing” micro-niche, the absolute best way I’ve found that attracts more referrals is “fusing” a 5-minute online AUDIO with a one-page webpage (BILLBOARD).

I call it the “Audio Billboard” marketing method and over the past decade generated a few hundred thousand dollars in sales and profits with simple no-nonsense audio messages.

Click here to see an example of the Audio Billboard I created in less than 5 minutes with [Read more…]

Discover the Power of “Soft Squeeze” Pages

By Alex Mandossian

Standard Podcast Play Now | Play in Popup

If you want to catapult your “pass-it-on” value of your free event marketing teleseminars … then it pays to consider the prospecting power of soft squeeze pages.

Most event marketers utilize the forced opt-in (“hard squeeze”) registration method to maximize list building efforts for their teleseminar events

Yet, the soft squeeze page is a fast, easy and counter-intuitive way to increase the size of your prospect list because you give the option of sampling your info product before requesting an email address. This marketing secret is particularly effective with attracting more highly-targeted Affiliate Partner traffic.

Resource: www.FirstPassItOn.com

Glossary: A “soft squeeze” page is an optional “opt-in” form best utilized as an “auto-reminder” request when promoting your free teleseminar, tele-webcast or any other “recorded live” event marketing campaign.

The Universal Language of “Flow Charting”

By Alex Mandossian

Flow Chart Secrets Play Now | Play in Popup

If you want to boost the impact of your marketing communications … then start turning your “static” mental ideas into “dynamic” flow charts.

Most entrepreneurial CEOs typically do not take the time to “flow chart” their marketing launches or business plans, yet no skill is more valuable in getting your point across faster, better and easier.

You won’t find the concept, “verbal vision” in Wikipedia or any online dictionary, but I utilize it regularly to describe two important concepts that lead to better business presentations.

To me, Verbal means “words and ideas expressing movement” and Vision means “the act or power of anticipating that which will or may come to be.” So then to flow chart (when utilized as a verb) means to graphically express the process and direction of your ideas.

Resource: www.FlowChartSecrets.com

Glossary: A “flow chart” is a verbal and graphic description of a process or stages of a project that provides a useful language for communicating a personal or professional vision.

Learn To “Leverage” Your Marketing Productivity

By Alex Mandossian

Marketing Leverage Play Now | Play in Popup

If you want to accelerate your professional productivity (maximum results in minimum time), then you must discover the secret to “virtualizing your physical enterprise.”

The best way to “virtualize” is simply to “leverage” human activities and replace them with “robotic” or “automated” activities.

Leverage here is defined as maximum productivity with minimum effort). A great example of how one best-selling author replaced “human” effort with leveraged automation is Jack Canfield with The Success Principles.

Jack and Mark Victor Hansen have sold over 100 million Chicken Soup books over the years uti lizing the “human” effort of physical promotion and book tours. Yet, one “Virtual Book Tour” can sell more than 20 bookstore visits!

Resource: www.ReadTheBigWhiteBook.com

Glossary: “Virtualization” is the process of transforming redundant “human” multi-effort activities into single effort “virtual” results such as replacing many “physical” book tours with one Virtual Book Tour.

TENACITY SPOTLIGHT: Walter Elias Disney

By Alex Mandossian

Foreword: One of the dominant behavioral traits of history’s most successful Entrepreneurial CEOs is: tenacity.

When you look it up in any dictionary you’ll soon discover that it’s typically defined with two-word combinations such as: persistent determination, stubborn perseverance and unrelenting doggedness.

Anytime a behavioral trait like that requires an adjective and a noun to be defined accurately, it’s something I enjoy looking into … and that’s why this month’s “Tenacity Spotlight” is on Walt Disney.

Biographer Dr. Gene Landrum reports, “Creative geniuses [Read more…]

STUDENT SPOTLIGHT: Bilaal Rajan – An Underage Overachiever Who is “Making Change”

Ezine Articles + Twitter = More Exposure

CASE STUDY: The “Irresistible Rebate” Offer

Are You “Open” with Your Marketing Interactions?

CASE STUDY: The “Fusion” Web Audio Billboard

Discover the Power of “Soft Squeeze” Pages

The Universal Language of “Flow Charting”

Learn To “Leverage” Your Marketing Productivity

TENACITY SPOTLIGHT: Walter Elias Disney

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