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A Great Way To Start Your Day

By Alex Mandossian

Almost every entrepreneur I know begins doing business with a daily ritual.

Many of my colleagues read of the local newspaper. Others watch the morning news on CNN. And many others simply close their eyes and meditate for about 20 minutes.

I have no idea what you do or if you even have a daily ritual, but today I want to “part the curtain” on what I believe is the single most important activity I do to start my day.

It’s a simple 20-minute business ritual that inspires and motivates me to face any business challenge head-on and helps me to generate new ideas and innovations with little effort.

My Morning Ritual: At about 7:30am (Pacific Time) , I grab my PC mouse, fire-up my browser and punch-in [Read more…]

Why “VPV” Reveals More Than Conversions

By Alex Mandossian

Uncovering your website conversion rate is easy to calculate and can transform a good online business into a great online business.

For instance, if 10 out of every 100 of your website visitors submit their email address and/or name in exchange for an ethical bribe, then you have a 10% opt-in rate (100/10 = 10 percent).

That’s not too shabby these days.

And if 2 out of those 10 opt-ins buy your offer, then you have a 2% buy-in rate (100/2 = 2 percent).

But your opt-in and buy-in conversion rates reveal only part of the marketing story. The other part is how much value to assign each of your visitors, regardless if they decide to opt-in or buy-in.

This simple, yet critical metric is called [Read more…]

Your 4 Sources of Article Traffic

By Jeff Herring

jeff herring, article marketing Article Marketing allows you to create 4 different types of traffic when you submit your articles to Article Directories like EzineArticles.

1. Immediate Traffic

Every time you submit a new article to EzineArticles, you get the benefit of immediate traffic. It’s a fresh article and people are jumping all over it.

What you have at your fingertips with putting out an article is a powerful traffic generation tool. That’s where you get your immediate boost, with new articles, especially once you’ve developed a following. If people want to hear more from you, they’re going to be looking for your articles.

2. Regular, consistent traffic

Think of it this way. Each article – even if you’ve got an article that maybe only gets five new viewers per day, and then you stack another article on top of it that gets five new viewers a day, and then another article and then another article and then another article – and let’s say you’ve got 50 of those articles out there getting five new visitors a day.

That’s 250 new visitors a [Read more…]

“Bookinars” Sell Books Faster and Easier

By Alex Mandossian

secret-code-of-success1 I have spectacular news if you’re an author or infopreneur.

You now have the opportunity to experience the fastest, easiest and most economical way to sell truckloads of your books and info products – even if you’re self-published – without spending a single penny more on advertising or promotional costs.

Sound like a pipe dream? Hardly. In fact, I’m cordially inviting you – on this post – to experience this new marketing breakthrough I’m talking about during 4 weekly 90-minute tele-gatherings.

Your total investment for private phone access is to get ONE book available right now on Amazon, Barnes & Noble and Borders.

The book itself will be your Action Guide for each of the four tele-gatherings and its title is The Secret Code of Success written by my friend, Noah St. John.

I’ll tell you more about the [Read more…]

Does Your Email Inbox Need A 60-Sec Cleansing?

By Alex Mandossian

email1 It was a warm Friday morning in Kona, Hawaii … and there I was eating my breakfast with five of my TLC friends.

Suddenly, that all-important topic of distractions came up. So I seized the opportunity to ask all five thought leaders the single most important entrepreneurial productivity question that I routinely ask my students, friends, colleagues and even my mentors.

Here’s the question:

“What’s the #1 distraction you inevitably face each day in your personal and professional life?”

They went five-for-five and gave the same answer. It’s the same answer I hear from my students. It’s the same answer I hear from my JV partners, my colleagues and even my mentors.

Survey after survey, Ask Campaign after Ask campaign … Email seems to be everbody’s undisputed #1 distraction in their personal and professional lives!

Imagine that? The #1 distraction entrepreneurs and [Read more…]

Kipling’s 6-Step Secret Dissolves “Writer’s Block”

By Alex Mandossian

rudyard-kipling3 Joseph Rudyard Kipling (1865–1936) was an English author and poet. Born in Bombay, British India (now Mumbai), he is best known for his works of fiction like The Jungle Book.

According to Wikipedia, he is one of the greatest innovators in the art of writing the short story. Kipling was one of the most popular English writers in the late 19th century and he won the Nobel Prize in Literature in 1907.

He is the first English writer to receive the prize and to date he is still its youngest recipient.

As a work-at-home entrepreneur, I believe that Rudyard Kipling’s greatest contribution to the marketing and copywriting world was his Six Honest Serving-Men technique (or “Six Honest Servants” which is more politically correct today).

Whenever he waged an occassional battle with [Read more…]

Do You Make These 3 “Resource Box” Mistakes?

By Jeff Herring

I see many people get into article marketing, write some good articles, and then blow the whole thing in the resource box.

So let’s take a look at three of the deadliest prospect and profit killing mistakes people make, and then what to do instead.

Mistake #1 – Making the Resource Box All About You – This one is really easy to do, especially since the resource box is also called the bio box. Many people tell the reader all about themselves.

I’ve actually seen a resource box that was almost as long as the article, filled with just about every award the author had won going back to grade school.

Sorry, but the reader is not [Read more…]

Why Is Google Unhappy About Getting “Verbed?”

By Alex Mandossian

The first recorded usage of “Google” used as a verb was on July 8, 1998, by Larry Page, who wrote on a mailing list: “Have fun and keep googling!”

“Google” was officially verbed in the Oxford English Dictionary on June 15, 2006 and to the Merriam-Webster Dictionary in July, 2006.

I firmly believe that having the public utter your company name as a verb is like going to heaven without the inconvenience of dying. Getting “verbed” is the ultimate accomplishment for any brand – the marketer’s Shangri-la.

But Google doesn’t see it that way. Its legal department isn’t happy about getting “verbed” probably because they’ve bought into the myth that a company risks [Read more…]

Blog Survey: Shall I Post 3X Per Week In 2009?

By Alex Mandossian

I made a public declaration about six months ago to consistently post 2X (two times a week) for the rest of 2008. It was more work than I originally realized, but I’ve been pleasantly surprised by the number of “referrals” and “comments” I’ve received ever on this blog ever since. Many thanks!

As I indicated on my Dec. 26th post, I’m only focusing on 4 marketing tasks to grow my business. I plan on “outsourcing” my weaknesses to vendors who play at things I work at. One of my strengths is Blogging.

Here’s The Survey Question: If I blog 3X per week vs. 2X per week, will you read and comment on my posts? If your answer is YES, then say so and give me your brief reason WHY.

As Jim Rohn says, “The bigger the WHY, the easier the HOW.” So if your answer is NO, I want your candor to tell me WHY. Deal?

If I get a “Net Score” of 101 YESes (Total YESes minus Total NOs = Net Score), then every Monday, Wednesday and Friday in 2009 at 8:44am Eastern, you’ll see a new blog post. If I don’t get that “Net Score” I’ll continue at 2X/week.

Make your YES/NO vote in the “Reply Box” (click “Comments”).

Blogging and Tweeting – A Natural Combination

By Cathy Perkins

You have your WordPress blog – don’t you? If not, you should. Now let’s hook up your blog to Twitter. What’s Twitter, you ask?

Tweets are short little posts commenting on what you are doing right now. The key to using Twitter effectively is participation. You must listen as well as speak. The more you listen and respond, the more people will ‘follow you’.

When you tweet, your message is broadcast to everyone who is following you. If your ‘tweet’ is interesting, your followers will want to see what you are all about and will click over to your blog and have the opportunity to opt-in.

The more you interact, the more people will interact with you. So, go over to Twitter and set up an account. Search for people you know and start following them. Start ‘tweeting’ and watch what happens!

NOW let’s connect your blog and Twitter. Get the WordPress plugin TwitterTools. This plugin allows you to create a tweet from every new blog post – automagically!

Want to know the real secret? Don’t stop at Twitter Tools. Go back to Twitter later and tweet about your blog post. Double the value of Twitter Tools AND your blog.

Your 4 Sources of Article Traffic

“Bookinars” Sell Books Faster and Easier

Does Your Email Inbox Need A 60-Sec Cleansing?

Kipling’s 6-Step Secret Dissolves “Writer’s Block”

Do You Make These 3 “Resource Box” Mistakes?

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