The Internet's First Blog For Information Marketers
 Connie Bennett |
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During this 1-hour Virtual Book Tour, Connie reveals the story behind her book, Sugar Shock. The book’s promise is “How Sweets and Simple Carbs Can Derail Your Life– and How You Can Get Back on Track”.
Click here to add this book to your library.
As an information marketer, how do you capitalize on subscriptions?
Give away the player and charge for information. That′s the future.
Charge for iPods pre-loaded with valuable information and, of course, for the subscriptions to automatically receive new updates.
Just look at how well this concept worked for Amazon as well as Internet Explorer.
They didn′t charge for access to their products and subscriptions.
Why? Because companies like Amazon knew that once you ordered the first book online, had it shipped to your house and never had to step foot outside your door, you′d be hooked for life. [Read more…]
Imagine if you could sell all of your seminars, CDs and books on one little iPod for, say, $4997. Then you charge a subscription fee for people to receive new material as you create it. Think about it.Who wouldn’t want all that shelf space back?Who wouldn’t want the ease and simplicity of one little unit you can carry anywhere to get the information you want anytime?Who wouldn’t love to walk the dog, work out, or go for a drive an have instant access rather than being tied to a computer or bulky CD or cassette player?It’s genius! Imagine if you had the Tony Robbins iPod, the Robert Allen iPod, the Mark Victor Hansen iPod….And it doesn’t stop there. You could have spiritual books, classics, language tutorials and more. You could have “Men are From Mars Women are From Venus” by John Gray on an iPod, works by Deepak Chopra, Henry David Thoreau, and just about anyone you can think of. You could then categorize your iPods according to topic, “Classics”, “Spiritual”, “Business”, “Leadership”, and so on.
Face it, music is fleeting. For most people, they’re fed up with the same song after hearing it just a few times. But how many times do you reread classics like, “Think and Grow Rich” by Napoleon Hill or “How to Win Friends and Influence People” by Dale Carnegie? Over and over again. Podcasting is here to stay.
 Brad Smart |
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During this 1 hour Virtual Book Tour, Brad reveals the story behind his latest book, Top Grading. The book’s promise is: “How Leading Companies Win by Hiring, Coaching and Keeping the Best People”.
Click here to add this book to your library.
Because of technology, the world is at a turning point in the way people communicate and in the way people monetize their content. With the advent of podcasting and small, affordable media player, communicating content to other people has never been easier, faster, or more convenient.
A song can be downloaded almost instantly over the internet to go with you wherever you go. Instead of carrying a CD player that holds one CD with about a dozen songs, we can carry one small media player in a shirt pocket that holds hundreds of songs or hours of instructional audio.
We don’t have to drive to the store to buy the music or wait for it to arrive at our house in the mail. It doesn’t get any more convenient than that.
Take Portable Media Expo for example – I see this expo growing as fast as Comdex has.
 Ted Ciuba |
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During this 1 hour Virtual Book Tour, Ted reveals the story behind his latest book, The New Think & Grow Rich. The book’s promise is “An Unauthorized Re-Presentation of Napoleon Hill’s Success Classic”.
Click here to add this book to your library.
 Chris & Ann Frederick |
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During this 1-hour Virtual Book Tour, Chris and Ann reveal the story behind their book, Stretch To Win. The book’s promise is “Flexibility for Improved Speed, Power, and Agility.”
Click here to add this book to your library.
What does Harry Potter have to do with podcasting?
Steve Jobs of Apple Computer announced that they had acquired digital rights to Harry Potter for their iTunes store. The significance of this is that Apple has digital products that people want, and they are only available through iTunes. There is only one place you can download Harry Potter and only one place you can listen to it: on an iPod device. There has been much discussion about which type of media player is best for information marketers to use in marketing their products to their customers. The debate has been whether to used locked players such as the Apple iPod or unlocked players such as the Zen.Locked players present several security challenges and preloading iPods with your own content can be a challenge. In contrast, an unlocked player allows anyone to upload information onto it and use it.
Podcast Directories
After some hesitancy I decided to use the iPod Nano media player to market my information products. The main reason I caved in is because of the iTunes podcast directory.After some hesitancy I decided to use the iPod Nano media player to market my information products. The main reason I caved in is because of the. In the first two months, the iTunes directory brought 15,000 podcasts into the directory and 7 million podcasts subscriptions. It has its own search engine, so you can use keywords to attract exactly the type of market you want. It is growing the same way search engines did in the late 1990s. Anyone not listed in this directory is going to be left behind.
 Alan Bernstien & John Trauth |
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During this 1-hour Virtual Book Tour, Alan and John reveal the story behind their book, Your Retirement Your Way. The book’s promise is “Why It Takes More Than Money To Live Your Dream”.
Click here to add this book to your library.
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