Books | Alex Mandossian's Blog

“Secrets of the Millionaire Inside”

By Alex Mandossian

Paul McCormick

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Paul McCormick is the best-selling author who teaches ordinary entrepreneurs how to achieve extraordinary results utilizing his 7 secrets to become a millionaire.

During this 60-minute Virtual Book Tour, Paul talks about why it’s important to stop loving money, to realize that money is just an idea, to focus on desire and not on money, as well as his other principles of his millionaire formula.

Consider these two questions he asks: “Where will you be 3 years from now? Will you be sleepwalking through your ordinary life, or will you have awakened to an extraordinary world of extraordinary possibilities? Listen in for the answer.

Click here to add this book to your library.

“No Matter What!”

By Alex Mandossian

Lisa Nichols

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Lisa Nichols is the best-selling author and motivation speaker who has taught millions how to rediscover their dreams by taking on the “No Matter What” mindset.

During this 55-minute Virtual Book Tour, Lisa talks about her appearances on Oprah and the 9 Steps she has learned to overcome ANY obstacle and living a life you love.

If you’re willing to accept your imperfections and discover how to fill your important place in the world, Lisa invites you to become one of her “No Matter What” ambassadors.

Click here to add this book to your library.

“Conversation With The Heart”

By Alex Mandossian

Lise Janelle

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Dr. Lise Janelle is an author and speaker and teaches her clients how to find the path of least resistance to freedom by having a “Conversation with the Heart.”

During this 55-minute Virtual Book Tour, Lise reveals why a conversation with your hearts is the single most important step for an inspiring fulfilling life.

She also shows you why anything you do not love you will either become or create. In less than one hour, you’ll discover the 3 steps to heal the connection with your own heart and the hearts of others.

Click here to add this book to your library.

Email “FROM” Lines vs. “SUBJECT” Lines

By Alex Mandossian

email-box I’ve surveyed thousands of my students about my findings in this post, so please read it carefully.

Here’s the heart of the matter: Whenever you send an email message to your list, to your friends or colleagues, they privately ask themselves these 2 critical questions before taking further action:

1) WHO is this email from?

2) WHAT is this email about?

Test this premise with yourself. The next time you’re about to open-up and read email messages from your Inbox, what question(s) do you privately ask yourself before grabbing your mouse, clicking and reading them?

If you’re like most people I’ve surveyed, the answers are: WHO? and WHAT?

The WHO Question: Answering the WHO? question is easy because it involves the FROM LINE of your email messages. I recommend that your FROM LINE never changes. Here’s what mine looks like:

~ Alex Mandossian ~

Specifically, I put a tilda (“~”), then a space, then my first name, then a another space then my last name, then another space, then a second tilda.

That’s it.

I never change my [Read more…]

How Your “Actionizer” Can Change Behavior

By Alex Mandossian

If you’ve heard me speak on stage or on a Teleseminar, then you’re already familiar with my favorite “monetization” mantra: “Marketing changes minds. Promotion changes behavior.”

Read those six words again and again because they’re indelibly etched in your mind, you’ll dramatically improve the results of your presentations.

The key element to “monetizing” your marketing an “Actionizer.” A high value, dramatic action device that inspires, motivates and influences your audience to take physical action.

The $100 poker chip (above) was the “Actionizer” I tested at my Teleseminar Secrets Reunion on March 7th, 2009.

It changed behavior to get people to say “Yes” to the DoublingIncomeSecrets 5-Module Bookinar Series in less than 59 seconds. If you were there see if you can spot yourself. Click the video to see it now.:

[youtube:http://www.youtube.com/watch?v=3DnuzZ_fu_E&autoplay=0 320 240]

Key Point: Before you design any presentation curriculum, it’s important that you write down these 3 verbs:

Think (“mind”) <—— Feel (“heart”) <—— Do (“body”)

Then ask yourself these 3 critical questions: [Read more…]

Have You Written Your “101 Goals” List Yet?

By Alex Mandossian

goals I can define what a goal is in just 5 words: “A dream with a deadline.”

Goal setting is the single most important life skill that over 97% of people never learn how to do properly.

In Brian Tracy’s book Goals – How to Get Everything You Want Faster Than You Ever Thought Possible – he claims that “Less than 3% of adults have clear written goals with plans on how to achieve them.”

The keyword is written. Those who earn most of the money, who are the best athletes and who are the top producers in any type of business have written goals.

They are the 3% Club who can predict and even anticipate their future by creating it.

Sadly, most entrepreneurs resist taking an hour each month write-down their goals. But my experience has taught me that a written goal has 10X the achievement possibility than a goal that just lingers in my mind.

Go to Google and you’ll find hundreds of resources on the goal-setting and goal-achievement. Here are 3 of my of my highest recommendations:

1) Book: Double Your Income Doing What You Love by Raymond Aaron

2) Pictures: Goals achievement images on Google

3) Website: Setting Goals 101 has lots of free resources

If you’ve read this far and you still are resisting writing down your goals or “dreams with deadlines,” then I have one final recommendation for you. It changed my life and I know that it has changed the lives of many of the world’s top business thought leaders.

What I’m talking about is [Read more…]

“Little Voice Mastery”

By Alex Mandossian

Blair Singer

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Blair Singer is an author, speaker and sales trainer who provides a passionate in-depth view on a topic many thought leaders turn their backs on. His new book “Little Voice Mastery” reveals 21 ways to change your life by simply changing that “little voice” that shapes your future

During this 65-minute Virtual Book Tour, Blair takes you through a candid self awareness to help you “Win the battle between your ears.” From his own dark depths of despair, Blair decided to not give up and master his subconscious “Little Voice” that was preventing his happiness. Listen so you can do it too!

Click here to add this book to your library.

“Outer Circle Marketing” Target Exposed

By Alex Mandossian

Picture yourself with a bow and quiver full of arrows. You aim at one of the five circles or rings on your target that graduate inward from WHITE to BLACK to BLUE to RED and finally, YELLOW.

The biggest outer circle is WHITE and directly surrounds the smaller BLACK ring closer to the middle. (Please refer to the picture to the left to see the five colored rings).

The BLACK circle surrounds a smaller BLUE circle, which in turn, surrounds an even smaller RED circle. That RED circle surrounds the fifth circle which is YELLOW and in the center of the target known as the “bull’s-eye.”

Why am I telling you this?

I’m telling you this because it is a useful analogy of how your prospects take aim at your marketing offers, whether they want to become first-time customers or multi-buyers.

The way I see it, the WHITE outermost ring represents your “get-to-know-you” offer such as a free Teleseminar, eBook, audio eCourse or video.

This is your opt-in email offer. To continue the analogy, it is that defining moment when a new prospect has successfully hit your target by aiming and shooting their imaginary arrow at your outermost WHITE circle.

“Outer Circle Marketing” is Time-Tested: Please realize that what I’m talking about here is not just another clever marketing analogy that’s untested. It is tested and it is time-proven.

OCM = “Outer Circle Marketing” and that’s also the formal name I’ve given to this new breakthrough strategy. If you want to experience it first hand, join my AskAlexToday Teleseminars scheduled on the first Thursday of each month.

I’ve utilized OCM for the past 2 years with [Read more…]

A Great Way To Start Your Day

By Alex Mandossian

Almost every entrepreneur I know begins doing business with a daily ritual.

Many of my colleagues read of the local newspaper. Others watch the morning news on CNN. And many others simply close their eyes and meditate for about 20 minutes.

I have no idea what you do or if you even have a daily ritual, but today I want to “part the curtain” on what I believe is the single most important activity I do to start my day.

It’s a simple 20-minute business ritual that inspires and motivates me to face any business challenge head-on and helps me to generate new ideas and innovations with little effort.

My Morning Ritual: At about 7:30am (Pacific Time) , I grab my PC mouse, fire-up my browser and punch-in [Read more…]

Rediscover The 100-Year Old AIDA Formula

By Alex Mandossian

Pop Quiz: Of the many advertising formulas around, which one has been time-proven for over 100 years and involves only 4 simple steps?

Answer: The A-I-D-A Formula.

The 4 steps are simple to remember: First, you grab your prospect’s Attention (A) about your offer. Second, you elicit their Interest (I) about your offer.

Third, you amplify their Desire (D) to purchase your offer. And fourth, you influence them to take Action (A) and descriminate in your favor with their wallet.

Here’s a quick recap for your review:

A = Attention

I = Interest

D = Desire

A = Action

Easy right? Not exactly. My experience with the time-honored AIDA Formula is that it’s simple to learn, but not easy to implement.

Over the years, I’ve observed dozens of veteran marketers [Read more…]

“Secrets of the Millionaire Inside”

Listen to the Replay…

“No Matter What!”

Listen to the Replay…

“Conversation With The Heart”

Listen to the Replay…

Email “FROM” Lines vs. “SUBJECT” Lines

Have You Written Your “101 Goals” List Yet?

“Little Voice Mastery”

Listen to the Replay…

“Outer Circle Marketing” Target Exposed

Rediscover The 100-Year Old AIDA Formula

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