In his February 24th State of the Union Address, Barack Obama publicly declared that “The future of our economy relies on the imagination of our Entrepreneurs.”
That twelve-word sentence in President Obama’s speech isn’t about politics as much as it is about business. Your business. My business. And the dawn of a brighter new future of the “Entrepreneurial Interdependence” era that’s now upon us.
Quick History Lesson: In the 20th century, Americans traded their Entrepreneurial Independence (which they enjoyed for the previous 200 years), and began a 50-year stint of dependence on the modern-day Corporation.
Think back to that famous scene that happened on September 17th, 1787 during the Signing of the U.S. Constitution.
The central figures who were present included George Washington, Alexander Hamilton, James Madison and America’s first millionaire, Benjamin Franklin. These Founding Fathers were opposed by [Read more…]
Almost every entrepreneur I know begins doing business with a daily ritual.
Uncovering your website conversion rate is easy to calculate and can transform a good online business into a great online business.
Pop Quiz: Of the many advertising formulas around, which one has been time-proven for over 100 years and involves only 4 simple steps?
I often enjoy cold pizza the “morning after” more than the piping hot version the night before :-)
I have spectacular news if you’re an author or infopreneur.
“Outer Circle Marketing” Target Exposed
The biggest outer circle is WHITE and directly surrounds the smaller BLACK ring closer to the middle. (Please refer to the picture to the left to see the five colored rings).
The BLACK circle surrounds a smaller BLUE circle, which in turn, surrounds an even smaller RED circle. That RED circle surrounds the fifth circle which is YELLOW and in the center of the target known as the “bull’s-eye.”
Why am I telling you this?
I’m telling you this because it is a useful analogy of how your prospects take aim at your marketing offers, whether they want to become first-time customers or multi-buyers.
The way I see it, the WHITE outermost ring represents your “get-to-know-you” offer such as a free Teleseminar, eBook, audio eCourse or video.
This is your opt-in email offer. To continue the analogy, it is that defining moment when a new prospect has successfully hit your target by aiming and shooting their imaginary arrow at your outermost WHITE circle.
“Outer Circle Marketing” is Time-Tested: Please realize that what I’m talking about here is not just another clever marketing analogy that’s untested. It is tested and it is time-proven.
OCM = “Outer Circle Marketing” and that’s also the formal name I’ve given to this new breakthrough strategy. If you want to experience it first hand, join my AskAlexToday Teleseminars scheduled on the first Thursday of each month.
I’ve utilized OCM for the past 2 years with [Read more…]