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Learn To “Leverage” Your Marketing Productivity

By Alex Mandossian

Marketing Leverage Play Now | Play in Popup

If you want to accelerate your professional productivity (maximum results in minimum time), then you must discover the secret to “virtualizing your physical enterprise.”

The best way to “virtualize” is simply to “leverage” human activities and replace them with “robotic” or “automated” activities.

Leverage here is defined as maximum productivity with minimum effort). A great example of how one best-selling author replaced “human” effort with leveraged automation is Jack Canfield with The Success Principles.

Jack and Mark Victor Hansen have sold over 100 million Chicken Soup books over the years uti lizing the “human” effort of physical promotion and book tours. Yet, one “Virtual Book Tour” can sell more than 20 bookstore visits!

Resource: www.ReadTheBigWhiteBook.com

Glossary: “Virtualization” is the process of transforming redundant “human” multi-effort activities into single effort “virtual” results such as replacing many “physical” book tours with one Virtual Book Tour.

Reach Repurposing Heaven with 7 Tips Articles

By Jeff Herring

If you want to go to Repurposing Heaven (without the inconvenience of dying, thank you Alex) then one of the quickest strategies is writing 7 Tips Articles.

Pick a specific topic in your niche and make a list of 7 tips. Add a few lines of explanation to each tip and you have a 7 Tips Article. Use each one of those tips as a blog post, Twitter post and a Facebook post.

Add a few more lines to each tip, break it into seven episodes and you have a 7 part ecourse. Turn each tip into it’s own separate article. Repurpose each tip into a chapter, and you have a 7 chapter ebook.

Finally turn your 7 Tips Article into a teleseminar, and your Action Guide is the outline of the seven tips. And folks, we are just getting started with the nearly 100 ways you can repurpose a 7 Tips Article.

And to get you started, I’m inviting you to go to www.7TipsArticleTemplate.com to claim your instant free access to my 7 Tips Instant Article Template.

TENACITY SPOTLIGHT: Walter Elias Disney

By Alex Mandossian

Foreword: One of the dominant behavioral traits of history’s most successful Entrepreneurial CEOs is: tenacity.

When you look it up in any dictionary you’ll soon discover that it’s typically defined with two-word combinations such as: persistent determination, stubborn perseverance and unrelenting doggedness.

Anytime a behavioral trait like that requires an adjective and a noun to be defined accurately, it’s something I enjoy looking into … and that’s why this month’s “Tenacity Spotlight” is on Walt Disney.

Biographer Dr. Gene Landrum reports, “Creative geniuses [Read more…]

Get More Promotional Impact with FAQ Templates

By Alex Mandossian

FAQ Templates Play Now | Play in Popup

If you want to capture more online sales faster, better and with the least amount of human effort … then I encourage you to develop FAQ templates.

Adding FAQ sections to your websites and other marketing communications are often your very best automated sales tools that consistently and repeatedly capture more sales by minimizing resistence.

Having an FAQ is a time-proven way to train your sales team to overcome prospect objections.

Resource: www.FAQtemplates.com

Glossary: An “FAQ” section stands for “Frequently Asked Questions” and it’s a powerful promotional tool utilized with autoresponders, websites, direct mail, teleseminars and other types of marketing

CASE STUDY: “Back-2-Back” Launch Methodology

By Alex Mandossian

SSS Limo Video Play Now | Play in Popup

Hosting two Tele-Clinics (Back-2-Back) can lead to long-term profits…

Story Behind Tele-Clinic #1: On July 7th, 2008 I purchased a URL www.NewAmazingSoftware.com which is a “forwarding” URL to track the opt-in conversion of a “squeeze” page for a free Teleseminar.

I’ll refer to it in this CASE STUDY as Tele-Clinic #1 because it’s the first of two Tele-Clinics on Thursday evening, July 17th.

Tele-Clinic #1 is scheduled at 5pm Pacific (8pm Eastern) and it even has an online “step-by-step” tutorial you can experience now by visiting: www.SmartStartSitePreview.com

Story Behind Tele-Clinic #2: On April 23rd, 2008, I took out my handy FlipVideo player and created a 15-minute impromptu video of the actual “Limo Consultation” Wayne Van Dyck paid me for. (It’s the video on this post!)

This is a time-proven marketing strategy I’m utilizing more and more for product launches and I call it [Read more…]

You Are “The Message”

By Alex Mandossian

“The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium imbeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

The phrase was first introduced in his most widely known book, Understanding Media: The Extensions of Man, published in 1964, which was also the year I was born :-)

McLuhan proposed that media itself, not the content carried, should be the focus of the communication.

Well, I don’t agree. I think the Messenger is the Message. You, as the content provider, are the Message. Check out what I mean here on this 5-minute video: www.HubAndSpokeVideo.com

You don’t have to agree with me, but I do want you to [Read more…]

“Improver” or “Inventor” in Your Business?

By Alex Mandossian

“Never invent, always improve.”

This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.

Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”

Here’s one example: Nikola Tesla invented the modern alternating current electric power (AC) systems. Thomas Edison improved it. Telsa died broke. Edison died a millionaire.

Here’s another: Charles Haanel is the true [Read more…]

Recession-Proofing with Article Marketing

By Jeff Herring

One of my favorite shows as a kid was Get Smart. So I was excited to hear about the movie version that opened this summer. The new Get Smart movie got me to thinking about how to get smart with our article marketing efforts.

International Article Agents

Imagine what it would it be like if you could have a 300 to 500 word sample of your expertise spread all over the internet working for you 24/7 all over the world.

Now imagine having ten of those “international article agents.”

Now imagine having 100 of those “international article agents.”

Now imagine being able to [Read more…]

Do You Believe These to be 9 Unarguable Truths?

By Alex Mandossian

Facts or fiction? That’s the question that accompanies this recent email I got from a friend. Maybe you’ve seen it, maybe you haven’t … but I thought it was worth passing along :-)

These should probably be taped to your bathroom mirror where you can read it every day. You may not realize it, but the original “sender” claimed that these are 100% true.

1) There are at least 2 people in this world that you would die for.

2) At least 15 people in this world love you in some way.

3) The only reason anyone would ever hate you is because [Read more…]

List Building with Articles

By Jeff Herring

Here is what I know with certainty:

If I want more visitors, I write more articles.

If I want more prospects, I write more articles.

If I want more teleseminar listeners, I write more articles.

If I want more customers, I write more articles.

If I want more profits, I write more articles.

And if I want more highly qualified, highly responsive people on my list, I write more articles. I strongly suggest you [Read more…]

Learn To “Leverage” Your Marketing Productivity

Reach Repurposing Heaven with 7 Tips Articles

TENACITY SPOTLIGHT: Walter Elias Disney

Get More Promotional Impact with FAQ Templates

CASE STUDY: “Back-2-Back” Launch Methodology

You Are “The Message”

“Improver” or “Inventor” in Your Business?

Recession-Proofing with Article Marketing

Do You Believe These to be 9 Unarguable Truths?

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